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10/11/2012 06:27 AM

Internet World's Mobile Marketing Strategies Conference: - Sacramento Bee

Internet World's Mobile Marketing Strategies Conference: Sacramento Bee Paul Berney, Chief Marketing Officer and Managing Director of EMEA at the Mobile Marketing Association (MMA) recently commented on the industry's "tremendous growth", stressing that companies need to tap into the benefits of this emerging area: "The UK ...

10/11/2012 10:29 AM

Rock the Vote's "We Will" Campaign Harnesses the Power of Mobile Marketing ... - Sacramento Bee

Rock the Vote's "We Will" Campaign Harnesses the Power of Mobile Marketing ... Sacramento Bee BB: AMKT) announces today that -- With less than 30 days left until Election Day, Rock the Vote's "We Will" out-of-home and mobile marketing campaign aims to increase young voter turnout on election day. Launched earlier this year in key states and ...

10/11/2012 11:12 AM

5 Ideas for Better B2B Mobile Marketing - Chief Marketer

5 Ideas for Better B2B Mobile Marketing Chief Marketer As the mobile revolution ensues, adoption among B2B organizations is expanding at an unprecedented pace. The perception that B2B marketers need not make mobile a priority is finally shifting and we're starting to see increased focus on the role mobile ...

10/10/2012 02:58 PM

T-Mobile Quietly Removes iPhone Image From Marketing Campaign - Wall Street Journal (blog)

Wall Street Journal (blog) T-Mobile Quietly Removes iPhone Image From Marketing Campaign Wall Street Journal (blog) Deutsche Telekom AG's T-Mobile has removed the image of Apple Inc.'s iPhone one month into a marketing campaign that encourages people to bring their unlocked iPhone to the carrier. The marketing push openly invited people to bring an unlocked ... T-Mobile Pulls Images of iPhone From Marketing Did Somebody Get a Call From ...Dslreports T-Mobile Is No Longer Using The iPhone For Its "Bring Your Own Device ...Cult of Mac Marketing For T-Mobile's 'Unlimited And Unlocked iPhone' Plan No Longer ...AppAdvice TmoNews -EVDOinfo all 35 news articles »

10/11/2012 06:35 AM

'Technology Will Drive Mobile Advertising' - AllAfrica.com

'Technology Will Drive Mobile Advertising' AllAfrica.com Mobile marketing is a very interesting space, which has to do with any form of marketing activity on a network, using mobile phones or connected devices. It interconnects several users through Short Message Service (SMS) marketing, Multimedia Service ... Nigerians Tasked on Digital Marketing PlatformTHISDAY Live all 4 news articles »

10/11/2012 09:07 AM

American Family Insurance Partners With SessionM to Expand Mobile Marketing - Broadcast Newsroom

American Family Insurance Partners With SessionM to Expand Mobile Marketing Broadcast Newsroom BOSTON, MA -- (Marketwire) -- 10/10/12 -- American Family Insurance is increasing its focus on mobile marketing through a new partnership with SessionM and Mindshare, allowing the company to expand on its effort to deliver innovative mobile ad ... and more »

10/11/2012 11:12 AM

Comedy Helps ProTexting Connect With B2B Prospects - Chief Marketer

Comedy Helps ProTexting Connect With B2B Prospects Chief Marketer But mobile marketing firm ProTexting has found that laughter is a great way to showcase its services. ProTexting got inspired to create a comedy-centric campaign after working with the South Florida Comedy Clubs chain on a text campaign to generate ...

10/10/2012 08:37 AM

Mobile Marketing Coverage at This Year's ad:tech - allvoices

Mobile Marketing Coverage at This Year's ad:tech allvoices Four sessions are dedicated to mobile marketing and its hidden powers. In "Mobile Marketing: Best Practices for Cracking Today's Most Intimate Channel," Anheuser-Busch InBev VP of Consumer Connections Maarten L. Albarda will be joining Peter Marx of ...

10/10/2012 01:26 PM

RAPP Wins the Mobile Marketing DMA Innovation Award - Stockhouse

RAPP Wins the Mobile Marketing DMA Innovation Award Stockhouse RAPP, a leading multichannel marketing agency network, took top honors, besting fellow nominees in the Mobile Marketing category for its work on the 2012 Toyota Camry launch. The DMA Innovation Awards were established to "recognize the innovative ...

10/09/2012 08:13 AM

Neemware's New Mobile Marketing Platform Gives App Developers A Better ... - TechCrunch

Neemware's New Mobile Marketing Platform Gives App Developers A Better ... TechCrunch Neemware is a newly launched marketing platform for mobile developers which allows the integration of messaging, feedback forms, questions, alerts, promotions, and more, into mobile applications. You can think of it as something like an Urban Airship ...