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09/25/2012 07:40 AM

FlipGive Gets Funded to Revolutionize Digital Marketing while Doing Good. - The Herald | HeraldOnline.com

The Next Web FlipGive Gets Funded to Revolutionize Digital Marketing while Doing Good. The Herald | HeraldOnline.com The investment, led by iGan Partners Inc. with participation from the MaRS Investment Accelerator Fund (IAF) and a group of private investors, will be used to develop and market the Company's recently announced Business-to-Consumer digital marketing ... Better The World lands $2m to boost its digital marketing platform FlipGiveThe Next Web all 13 news articles »

09/25/2012 04:27 PM

Revenge of the Nerds: Digital, Marketing and Digital Marketing - Business 2 Community

Business 2 Community Revenge of the Nerds: Digital, Marketing and Digital Marketing Business 2 Community digital marketing Geeks and nerds, there was a time when the entire population of the Internet was summed up with one of those two words. There were other even less flattering words used, but those two were the most common. That dim view of the online ...

09/25/2012 03:28 PM

Report Sends Nike and Adidas to Head of Digital Marketing Class - ClickZ

Report Sends Nike and Adidas to Head of Digital Marketing Class ClickZ Nike and Adidas definitely get digital marketing. The North Face, Patagonia and L.L. Bean are also on the ball, but Eddie Bauer, Speedo and Danskin are lagging. Those are the conclusions of a new report from New York-based digital consultancy L2 that ... and more »

09/25/2012 01:11 PM

Variety and HITS Digital Marketing and Analytics Summit Announces Final ... - The Herald | HeraldOnline.com

Variety and HITS Digital Marketing and Analytics Summit Announces Final ... The Herald | HeraldOnline.com LOS ANGELES â€Â" Variety and the Hollywood IT Society (HITS) have announced the final program for their day-long Digital Marketing & Analytics Summit this Friday, September 28th, at the W Hotel in Hollywood. The event will begin with a Variety Keynote ... and more »

09/25/2012 09:55 PM

Our digital marketing spends are between Rs 28-30 crore this year: Akshay ... - Pitch (blog)

Our digital marketing spends are between Rs 28-30 crore this year: Akshay ... Pitch (blog) Akshay Mehrotra, CMO, Policybazaar.com talks to Pitch on the business prospects of an online facilitator of insurance sales and how the brand is taking shape in the online space. He also discusses the cost effectiveness of e-retailing for the insurance ...

09/24/2012 06:33 AM

Inbox Marketer Releases 10 Tips for Digital Marketers in Honor of its 10th ... - Sacramento Bee

Inbox Marketer Releases 10 Tips for Digital Marketers in Honor of its 10th ... Sacramento Bee "In honor of our ten years of success, we're offering some proven digital marketing advice that has helped our clients tremendously," says Randall Litchfield, President of Inbox Marketer. "We continue to prosper, despite difficult economic times, and ... and more »

09/25/2012 12:16 PM

B2B vs. B2C: State of Digital Marketing 2012 [Infographic] - Business 2 Community

B2B vs. B2C: State of Digital Marketing 2012 [Infographic] Business 2 Community There is a perception that B2B marketers are far less engaged than B2C in social media but it looks like in 2012 they are closing the gap, according to the 2012 State of Digital Marketing report. Analysing the challenges, objectives and trends in ... and more »

09/25/2012 01:37 PM

Optimizing Marketing Spend in a Digital World (Part 1) - Spend Matters

Optimizing Marketing Spend in a Digital World (Part 1) Spend Matters Marketing is still "part art," but thanks to changes in media, consumer targeting, and availability of data, the ability to measure--and impact--your company's marketing spend is taking a big step in the direction of science. The move to digital and ...

09/25/2012 12:50 PM

Tealium Launches Digital Velocity, Industry's Largest Tag Management User ... - ADOTAS

Tealium Launches Digital Velocity, Industry's Largest Tag Management User ... ADOTAS Digital Velocity (www.digitalvelocityconference.com) provides digital marketers with valuable resources and education on how to use tag management to increase the speed and effectiveness of their online marketing operations. The event is exclusive for ... and more »

09/25/2012 12:32 PM

Mediaplex Launches Master TMS, the Industry's Most Robust Integrated Tag ... - The Herald | HeraldOnline.com

Mediaplex Launches Master TMS, the Industry's Most Robust Integrated Tag ... The Herald | HeraldOnline.com SAN FRANCISCO â€Â" Mediaplex, the technology division of ValueClick Inc. (NASDAQ: VCLK) and the leader in digital marketing analytics and advertising technology, today announced the formal launch of Master TMS, the world's most robust integrated tag ... and more »