digital marketing - Google News

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09/07/2012 04:03 PM

IBM Pitches Smarter Commerce for Digital Marketing with Cloud Services - brandchannel.com

DatacenterDynamics IBM Pitches Smarter Commerce for Digital Marketing with Cloud Services brandchannel.com According to Gartner, by 2017 the head of marketing â€Â" not the head of technology â€Â" will have greater influence on technology purchases. Gartner predicted earlier this year that chief marketing officers would soon spend more on technology than chief ... IBM Marketing Center: Swiss Army Knife For E-CommerceInformationWeek The American Marketing Association Turns to IBM Smarter Commerce to Target ...Sacramento Bee AMA taps IBM's Smarter Commerce suiteDirect Marketing News eWeek all 90 news articles »

09/06/2012 01:07 PM

Lessons Learned at Stanford's Digital Marketing Program - Forbes

Forbes Lessons Learned at Stanford's Digital Marketing Program Forbes Given how important digital marketing, social media and big data have emerged in defining and implementing customer-centered strategies, Stanford's first-ever Digital Marketing Program looked worth attending. I look at education like an accelerator; it ...

09/07/2012 07:02 AM

Borrell Creates 'Digital Marketing Regions' - All Access Music Group

Borrell Creates 'Digital Marketing Regions' All Access Music Group BORRELL ASSOCIATES has created a new media industry geography called DIGITAL MARKETING REGIONS (DMRs), identifying 513 U.S. markets where local businesses concentrate their digital advertising expenditures. Local ad spending levels for any ... Borrell Creates DMR To Enhance Digital Marketing MetricsMediaPost Communications Borrell Announces Creation of Digital Marketing Regions (DMRs) for Online and ...Melodika.net (press release) all 3 news articles »

09/06/2012 11:07 PM

World Renowned Digital Marketing Expert, Hassan Bawab on TV Interview with ... - RedOrbit

World Renowned Digital Marketing Expert, Hassan Bawab on TV Interview with ... RedOrbit The Pulse Network is interviewing Hassan Bawab, Founder and CEO of Magic Logix, leading global digital marketing agency, in a televised interview in anticipation of Bawab's appearance at the Inbound Marketing Summit in Boston October 23rd and 24th. Magic Logix Announces its Support for Dallas Business Journal's First Annual ...PR Web (press release) all 7 news articles »

09/07/2012 04:01 AM

10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

Econsultancy (blog) 10 interesting digital marketing stats we've seen this week Econsultancy (blog) 66% of digital marketers surveyed working for companies with an annual turnover of more than £100m agreed that 'social media is integral to business strategy', while 67% said that social media activity was 'integral to their marketing mix'. While just ... Adobe Social launches with an eye on your brand's Facebook, Twitter popularityZDNet Adobe Social Debuts, Offers Robust, Easy-To-Use Take On Facebook Marketing ...AllFacebook Adobe Social + Social marketing = Real business resultsDigital Market Asia Adweek -WebProNews -CMSWire all 21 news articles »

09/07/2012 12:59 PM

DMA finds marketers bullish on direct and digital marketing - BtoB Magazine

DMA finds marketers bullish on direct and digital marketing BtoB Magazine New Yorkâ€Â"Despite mixed signals in the economy, more than 72% of marketers and marketing suppliers believe direct and digital marketing are well-positioned for future growth, according to a report from the Direct Marketing Association. According to DMA ...

09/07/2012 07:02 AM

IBM Unveils New Services to Accelerate Customer Engagement Efforts for CMOs ... - Businessweek

IBM Unveils New Services to Accelerate Customer Engagement Efforts for CMOs ... Businessweek In response to this need, IBM is introducing a new set of integrated services designed to help businesses build and expand their digital marketing presence. IBM will help businesses use technology as a tool to build more meaningful, personalized ... IBM Launches Data-Driven Customer Engagement ServicesNewsFactor Network all 16 news articles »

09/07/2012 07:47 AM

Financial/Insurance, Technology and Real Estate Driving Triple-Digit Increases ... - Sacramento Bee

Financial/Insurance, Technology and Real Estate Driving Triple-Digit Increases ... Sacramento Bee These spending trends, along with other digital marketing efforts by SMBs, will be examined at BIA/Kelsey's upcoming SMB Digital Marketing 2012 conference, Sept. 17-19, in Chicago. (Logo: http://photos.prnewswire.com/prnh/20110616/NE20926LOGO ) ... and more »

09/06/2012 09:28 PM

The Top 3 Reasons You Need Digital Marketing Automation - Business 2 Community

The Top 3 Reasons You Need Digital Marketing Automation Business 2 Community Digital marketing today is a complicated world: Interacting over countless channels on a tight budget isn't exactly what marketers predicted a decade ago. How can you harness the complexity of the digital environment and make it work for you? Marketing ... Marketers 'can turn adversity into achievement'ashdowngroup.com all 2 news articles »

09/07/2012 07:28 PM

Announcing the 2012 Revenew Marketing Network Award Winners: Consumer ... - RedOrbit

Announcing the 2012 Revenew Marketing Network Award Winners: Consumer ... RedOrbit To maximize consumer awareness and interest, CEA provided their nationwide member base with a synchronized series of event weekends, “CEA Demo Days,” supported with a complete integrated suite of digital and print-ready marketing materials. and more »