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01/14/2013 05:08 AM

Leveraging Converged Media in Local Digital Marketing - Street Fight

Leveraging Converged Media in Local Digital Marketing Street Fight Converged media is a term many local marketers might have heard of but may not be familiar with in terms of digital media environments. Essentially, converged media is the area of overlap between any two of three media types: paid, owned, and earned.

01/14/2013 09:47 AM

Report: Video To Take Its Place Among Digital Marketing Tools - CMSWire

Report: Video To Take Its Place Among Digital Marketing Tools CMSWire According to several reports, the use of video as a marketing tool can certainly bring good things. One such report by the Aberdeen Group confirms this theory. Video marketing isn't a new invention â€Â" it's been a part of consumer life since the ...

01/14/2013 11:08 AM

Content Marketing And E-Commerce Tops Digital Marketers Priority List For 2013 - Business 2 Community

Econsultancy (blog) Content Marketing And E-Commerce Tops Digital Marketers Priority List For 2013 Business 2 Community It would appear the content marketing bandwagon is still taking on fans as when asked to identify their biggest digital related priorities are for 2013, marketers selected content marketing â€Â" as well as conversion rate optimization (turning more web ... Content marketing in 2013: what the experts thinkEconsultancy (blog) Solving the Content Creation ConundrumCreativity Ten content marketing trends for 2013Thewisemarketer.com (subscription) all 8 news articles »

01/11/2013 07:02 AM

Jeff Dachis On Digital-Marketing Realities Past And Future - Forbes

Jeff Dachis On Digital-Marketing Realities Past And Future Forbes Jeff Dachis was a digital-marketing pioneer. With Craig Kanarick, he founded Razorfish in 1994, one of the hottest interactive shops of the period. A quintessential young internet executive in the VC cash-infused party culture of the day, he was part ...

01/10/2013 04:05 PM

Along With Post-Digital Marketing Comes Post-Digital Media - Forbes

Forbes Along With Post-Digital Marketing Comes Post-Digital Media Forbes Along with the post-digital marketing trends that I mentioned in my previous post, January 2013 is showing some inertia on the post-digital media landscape. It's only January 10, and there are three interesting tidbits in media land that I see ...

01/14/2013 02:34 AM

Europcar boosts online optimisation in digital push - Marketing Week

Marketing Week Europcar boosts online optimisation in digital push Marketing Week The car rental firm aims to further boost conversion rates among its website visitors by creating a new role within its digital marketing team to determine how best to present its content online through a process known as multivariate testing (MVT ... Europcar to Increase Spend on MVT to Boost Online Customer ExperienceCommercetuned Marketing News all 2 news articles »

01/11/2013 11:12 AM

Narrow focused (not narrow-minded) content marketing generates leads - Brafton

Brafton Narrow focused (not narrow-minded) content marketing generates leads Brafton As Brafton has reported, choosing the right metrics and creating engaging content continues to hamper digital marketing initiatives for American businesses. However, solutions to these hardships may be easier to identify than most marketers think ... and more »

01/11/2013 08:13 AM

UK's leading digital minds discuss media and marketing trends for 2013 - The Guardian (blog)

UK's leading digital minds discuss media and marketing trends for 2013 The Guardian (blog) A host of senior figures from leading digital agencies such as AKQA, SapientNitro, We Are Social and AMV BBDO which featured in the video were among the 2012 BIMA Awards winners. Highlighting the social part of the marketing mix, Robin Grant of We Are ...

01/10/2013 07:29 PM

Digital marketers in South-East Asia struggle with skills gaps: new report - Econsultancy (blog)

Econsultancy (blog) Digital marketers in South-East Asia struggle with skills gaps: new report Econsultancy (blog) Econsultancy has published a freely available trends briefing about digital trends in South-East Asia, based on its the second Digital Cream Singapore event for senior client-side digital marketers held in November. Key issues for those attending were ...

01/14/2013 04:06 AM

WhatCounts Announces 2013 Digital Marketing Summit in Atlanta - DigitalJournal.com (press release)

WhatCounts Announces 2013 Digital Marketing Summit in Atlanta DigitalJournal.com (press release) WhatCounts, Inc., a privately held Atlanta-based email marketing company, recently announced its third WhatCounts Digital Marketing Summit will be held on April 24-25, 2013 in Atlanta, GA. The event will take place over two days at the Georgia Tech ... and more »