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12/24/2012 10:55 AM

Mogreet's Serena Ehrlich Tapped For Mobile Marketing Award - socalTech.com

socalTech.com Mogreet's Serena Ehrlich Tapped For Mobile Marketing Award socalTech.com Serena Ehrlich, Director of Marketing of Los Angeles-based Mogreet--and who is also well known in Los Angeles for her work with the Los Angeles chapter of the Social Media club--has been recognized by Mobile Marketer as one of its Mobile Women to ...

12/23/2012 07:29 AM

Food TV ads for children drop, as web, mobile marketing rise amid obesity crisis - Newsday

Newsday Food TV ads for children drop, as web, mobile marketing rise amid obesity crisis Newsday Food companies cut spending on television ads that market less-healthy food in the U.S. to children and increased marketing on the Internet and through mobile devices, according to a Federal Trade Commission report. The companies designated $1.79 ... FTC Reports Food Marketing to Children Down 19.5%Adweek FTC Tallies Kid-Targeted Food Marketing at $1.79 BillionAdAge.com FTC Urges Media to Do More on Food MarketingBroadcasting & Cable all 33 news articles »

12/24/2012 01:17 AM

Mobile marketing, advertising to reach EUR 19.7 bln in 2017 - Telecompaper (subscription)

Mobile marketing, advertising to reach EUR 19.7 bln in 2017 Telecompaper (subscription) The total value of the global mobile marketing and advertising market will grow from EUR 3.8 billion in 2011 at a compound annual growth rate (CAGR) of 31 percent to EUR 19.7 billion in 2017, according to a new report from Berg Insight. This ...

12/23/2012 03:33 PM

How to improve mobile options in the New Year - BizReport

How to improve mobile options in the New Year BizReport Kristina: How can brands use mobile to better engage customers? Laura Marriott, CEO, NeoMedia Technologies: Although we have been talking about mobile marketing since 2005, the industry is still in its infancy. Brands are still just beginning to fully ...

12/23/2012 09:40 PM

How shoppers are engaging via mobile - BizReport

How shoppers are engaging via mobile BizReport How shoppers are engaging via mobile. Mobile has effectively changed the holiday shopping scene. New data outlines how shoppers have engaged with mobile, and how that is changing how retailers distribute product information and savings. by Kristina ...

12/20/2012 12:03 PM

MMA Encouraging Registration for January Forum in San Francisco - Mobile Marketing Watch

Mobile Marketing Watch MMA Encouraging Registration for January Forum in San Francisco Mobile Marketing Watch MMA Encouraging Registration for January Forum in San Francisco 300x240 MMA Encouraging Registration for January Forum The Mobile Marketing Association (MMA) is gearing up for the 2013 MMA Forum San Francisco next month (January 29-30).

12/21/2012 11:26 AM

Another Day, Another 4G LTE Push for AT&T - Mobile Marketing Watch

Mobile Marketing Watch Another Day, Another 4G LTE Push for AT&T Mobile Marketing Watch Another Day Another 4G LTE Push for ATT 300x182 Another Day, Another 4G LTE Push As MMW covered Thursday, Verizon has been on a roll this week with new 4G LTE market activations ahead of the start of 2013. Not to be outdone by Verizon's launch in ... and more »

12/20/2012 10:09 AM

8 Tips to Ride the Mobile Commerce Wave - Mobile Marketing Watch

Mobile Marketing Watch 8 Tips to Ride the Mobile Commerce Wave Mobile Marketing Watch Understanding current shopping trends and consumer behavior on mobile can help shape marketing strategies for retailers, particularly during the peak holiday season. By recognizing the dynamics between consumers and their connected devices, retailers ...

12/20/2012 01:05 PM

Lookout Touts Partnership with FCC for Awareness Campaign Before Holidays - Mobile Marketing Watch

Mobile Marketing Watch Lookout Touts Partnership with FCC for Awareness Campaign Before Holidays Mobile Marketing Watch On Thursday, Lookout â€Â" the mobile security experts â€Â" confirmed a new partnership with the FCC to unveil the Smartphone Security Checker, which is being promoted as “a checklist to help people keep their mobile devices safe.” The timing of this effort ... and more »

12/21/2012 12:06 PM

Infographic: Television's Top Mobile Social Forces of 2012 - Mobile Marketing Watch

Mobile Marketing Watch Infographic: Television's Top Mobile Social Forces of 2012 Mobile Marketing Watch Infographic Televisions Top Mobile Social Forces of 2012 300x201 Infographic: Televisions Top Mobile Social Forces From professional wrestling to reality TV programming, some of the biggest players in social media emerged this year through the very ...