mobile marketing - Google News

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11/20/2012 08:30 AM

Sybase 365 And Mobile Marketing Association Survey Finds 87 Percent Of ... - Sacramento Bee

Co.Create Sybase 365 And Mobile Marketing Association Survey Finds 87 Percent Of ... Sacramento Bee 20, 2012 -- /PRNewswire/ -- According to a joint national survey conducted by Sybase 365, the mobile services arm of SAP AG (NYSE: SAP) and global leader in mobile interconnection services and mobile commerce solutions, and the Mobile Marketing ... Marketers' Approach to Mobile is (Still) FlawedAdAge.com Why Marketers Need To Get Mobile (Hint: Because Mobile Is Blowing Up ...Co.Create Velti & Independent Research Firm Reveal Growth Opportunities in Marketers ...DailyFinance all 15 news articles »

11/19/2012 05:32 AM

Mobile Marketing & Advertising 2013: Challenges and Opportunities - Sacramento Bee

Mobile Marketing & Advertising 2013: Challenges and Opportunities Sacramento Bee No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering. As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including ... Challenges & Opportunities in Mobile Marketing & Advertising 2013SBWire (press release) all 11 news articles »

11/19/2012 01:29 PM

The 'Local' Path To Mobile Marketing - Seeking Alpha

The 'Local' Path To Mobile Marketing Seeking Alpha Until recently, mobile marketing had consisted of big players like Google (GOOG) and Facebook (FB) sending out billboard-type ads to users based on demographics or search queries. If you were located in Des Moines, and you were looking for an all night ...

11/20/2012 08:07 AM

Mobile Ad Measurement Guidelines Updated - Radio World

Mobile Ad Measurement Guidelines Updated Radio World Vice President and General Manager, MobileMarketing Center of Excellence, IAB, Anna Bager said, “Trustworthy and credible reporting, as well as adherence to uniform industry standards, are vital to ensuring the growth and success of the mobile ... IAB Unveils Second Annual List of Top Mobile Shopping Savvy US CitiesMarketWatch (press release) all 8 news articles »

11/20/2012 05:26 AM

Intel CEO Search Pits Insiders vs. Mobile-Chip Veteran - Businessweek

Business Today Intel CEO Search Pits Insiders vs. Mobile-Chip Veteran Businessweek (INTC), seeking a replacement for departing Chief Executive Officer Paul Otellini, needs a candidate with credentials internal contenders lack: a record of success in the market for mobile-device semiconductors. The world's largest chipmaker said ... How Intel will fare in the post-Otellini eraPCWorld Coming In May: A New CEO Inside IntelMediaPost Communications all 921 news articles »

11/20/2012 08:45 AM

T-Mobile Names Tech-Marketing Veteran as CMO - AdAge.com

AdAge.com T-Mobile Names Tech-Marketing Veteran as CMO AdAge.com "This is a critical and incredibly exciting time for T-Mobile as we race forward with our network modernization and LTE launch in 2013, ramp up investments in relaunching our brand and begin to shake up the U.S. wireless market." That shaking up ...

11/19/2012 09:56 AM

Missing the dazzling profit potential of free apps - BGR

NDTV Missing the dazzling profit potential of free apps BGR Many tech journalists have recently rendered grim judgments on the mobile app market. One such jeremiad was recently published by The Atlantic. The column ponders “How Much Longer Can Tech's Free Party Last?” and whether “somewhere in the distant ... Trulia: Here's How to Monetize MobileForbes all 237 news articles »

11/15/2012 08:42 AM

LIN Media Launches New Mobile Marketing Company - DailyFinance

LIN Media Launches New Mobile Marketing Company DailyFinance LIN Mobile furthers the Company's goal to be advertisers' preferred choice for multiplatform marketing opportunities and provide its customers with a unified digital media strategy and more sophisticated offerings, including a leading comScore, Inc ... LIN Media Launches Mobile Marketing CompanyBroadcasting & Cable all 13 news articles »

11/20/2012 09:09 AM

5 things game developers need to know about mobile advertising in China - VentureBeat

VentureBeat 5 things game developers need to know about mobile advertising in China VentureBeat So it's no surprise that mobile advertising is also a major business in China. There are lots of opportunities â€Â" and challenges â€Â" for Western game developers and advertisers to break into this market. Here are five points to introduce the basic ...

11/20/2012 06:07 AM

CRM's Eeny, Meeny, Miny Mobile Problem - CRM Buyer

CRM's Eeny, Meeny, Miny Mobile Problem CRM Buyer "Most mobile developers are being forced to think in terms of what new devices will be on the market and how their applications will work on these devices," said Joseph Burger, founder and CTO of Labor Sync. "At the most basic, they are building ... and more »