mobile marketing - Google News

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11/20/2012 12:15 PM

Sievert named T-Mobile marketing boss - The Seattle Times (blog)

AdAge.com Sievert named T-Mobile marketing boss The Seattle Times (blog) The longtime area marketing executive is the new chief marketing officer at Bellevue-based T-Mobile USA. Sievert held a similar position at AT&T Wireless before joining Microsoft in 2005, to lead Windows client marketing during the Vista era. He left ... T-Mobile Names Tech-Marketing Veteran as CMOAdAge.com all 2 news articles »

11/20/2012 08:30 AM

Sybase 365 And Mobile Marketing Association Survey Finds 87 Percent Of ... - Sacramento Bee

Co.Create Sybase 365 And Mobile Marketing Association Survey Finds 87 Percent Of ... Sacramento Bee 20, 2012 -- /PRNewswire/ -- According to a joint national survey conducted by Sybase 365, the mobile services arm of SAP AG (NYSE: SAP) and global leader in mobile interconnection services and mobile commerce solutions, and the Mobile Marketing ... Marketers' Approach to Mobile is (Still) FlawedAdAge.com Velti & Independent Research Firm Reveal Growth Opportunities in Marketers ...DailyFinance Why Marketers Need To Get Mobile (Hint: Because Mobile Is Blowing Up ...Co.Create all 20 news articles »

11/20/2012 02:37 PM

Aggressive Mobile Marketing Still Doesn't Work - Mobile Marketing Watch

Mobile Marketing Watch Aggressive Mobile Marketing Still Doesn't Work Mobile Marketing Watch That's the repeated argument made by no shortage of executives in the mobile marketing and advertising space today, the latest of whom is David Safai, CEO of Mobixa. “Mobixa LLC is a small company that began in mid 2012 from our parent company, IMC, ...

11/19/2012 01:29 PM

The 'Local' Path To Mobile Marketing - Seeking Alpha

The 'Local' Path To Mobile Marketing Seeking Alpha Until recently, mobile marketing had consisted of big players like Google (GOOG) and Facebook (FB) sending out billboard-type ads to users based on demographics or search queries. If you were located in Des Moines, and you were looking for an all night ...

11/20/2012 02:38 PM

IAB unveils Top Mobile Shopping Savvy U.S. Cities - Radio & Television Business Report

Daily Research News Online IAB unveils Top Mobile Shopping Savvy U.S. Cities Radio & Television Business Report As mobile increasingly becomes a keystone in the holiday campaigns of brand marketers, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, in partnership with Prosper Mobile Insights, released its second annual ... Mobile Ad Measurement Guidelines UpdatedRadio World Client-Side Counting Added to Mobile Ad GuidelinesDaily Research News Online IAB determines US's most mobile-savvy citiesBizReport all 13 news articles »

11/20/2012 11:28 PM

Lumata Continues Investment in Building Global Leadership by Appointing ... - The Herald | HeraldOnline.com

Lumata Continues Investment in Building Global Leadership by Appointing ... The Herald | HeraldOnline.com Rich is a seasoned executive bringing with him over 20 years of experience building and running successful sales organisations. He will play a key role in capturing commercial opportunities in the highly evolving mobile marketing space and I am ... and more »

11/15/2012 08:42 AM

LIN Media Launches New Mobile Marketing Company - DailyFinance

LIN Media Launches New Mobile Marketing Company DailyFinance LIN Mobile furthers the Company's goal to be advertisers' preferred choice for multiplatform marketing opportunities and provide its customers with a unified digital media strategy and more sophisticated offerings, including a leading comScore, Inc ... LIN Media Launches Mobile Marketing CompanyBroadcasting & Cable all 13 news articles »

11/13/2012 02:02 PM

Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights - Search Engine Watch

Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights Search Engine Watch Mobile has become an integrated part of the marketing mix and is no longer an add-on to campaigns. In fact, it's the central focus for a growing number of marketers, 87 percent of whom are planning to increase their emphasis on mobile in 2013. Google ... Mobile marketing stats to help plan for 2013AGBeat SES Chicago: ClickZ and Google Analytics Unveil Mobile Metrics ReportClickZ all 3 news articles »

11/13/2012 07:57 AM

SAMY Mobile Marketing Management Platform Fills Apple Passbook Void - Sacramento Bee

SAMY Mobile Marketing Management Platform Fills Apple Passbook Void Sacramento Bee LOS ANGELES, Nov. 13, 2012 -- /PRNewswire/ -- MobileBits Corporation (OTCBB: MBIT), provider of SAMYSM, the fast growing mobile marketing and loyalty network, announced today it will offer support for Apple Passbook in the SAMY Mobile Marketing ... and more »

11/19/2012 10:26 AM

IAB Updates Mobile Metrics, AIms For Uniform Standards - MediaPost Communications

IAB Updates Mobile Metrics, AIms For Uniform Standards MediaPost Communications The Interactive Advertising Bureau on Monday released updated guidelines for measuring mobile Web advertising in conjunction with the Mobile Marketing Association and the Media Rating Council. The new guidelines require client-side counting for mobile ... IAB releases SafeFrame 1.0 specificationsBtoB Magazine all 13 news articles »