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10/10/2012 07:40 AM

Internet World's Mobile Marketing Strategies Conference: - The Herald | HeraldOnline.com

MediaPost Communications Internet World's Mobile Marketing Strategies Conference: The Herald | HeraldOnline.com Paul Berney, Chief Marketing Officer and Managing Director of EMEA at the Mobile Marketing Association (MMA) recently commented on the industry's "tremendous growth", stressing that companies need to tap into the benefits of this emerging area: "The UK ... Mobile Marketing Coverage at This Year's ad:techallvoices CMO Council: Few Marketers Master MobileMediaPost Communications Google: Here's How Well Mobile Ads Can WorkForbes Warc -BtoB Magazine -MarketWatch (press release) all 20 news articles »

10/09/2012 08:13 AM

Neemware's New Mobile Marketing Platform Gives App Developers A Better ... - TechCrunch

Neemware's New Mobile Marketing Platform Gives App Developers A Better ... TechCrunch Neemware is a newly launched marketing platform for mobile developers which allows the integration of messaging, feedback forms, questions, alerts, promotions, and more, into mobile applications. You can think of it as something like an Urban Airship ...

10/10/2012 08:54 AM

one50one Wins Global and North American Smarties Awards for Cross Mobile ... - Sacramento Bee

one50one Wins Global and North American Smarties Awards for Cross Mobile ... Sacramento Bee Hosted by the Mobile Marketing Association (MMA), the Smarties is the only global awards program to exclusively honor mobile marketing excellence for mobile campaigns that push creative boundaries to reach consumers. Using its proprietary DSM ...

10/08/2012 01:25 PM

BII MOBILE INSIGHTS: These Mobile Marketing Stats Will Blow Your Mind - Business Insider

BII MOBILE INSIGHTS: These Mobile Marketing Stats Will Blow Your Mind Business Insider How To Leverage The Marketing Power Of Social Media And Mobile (Jeff Bullas) If you want to connect with your target market in a digital economy you need to be relevant and use the modern cool tools and they don't come any cooler than social and mobile.

10/10/2012 08:14 AM

Augme Technologies, Inc. Reports Second Quarter Fiscal 2013 Results - Equities.com

Augme Technologies, Inc. Reports Second Quarter Fiscal 2013 Results Equities.com "As more companies test mobile marketing and advertising concepts and more customers increase their budget allocation to mobile marketing and advertising campaigns, the opportunities for growth are abundant and we believe that Hipcricket's market ... and more »

10/10/2012 09:09 AM

MOBILE MARKETING NEWS: Mobile ad spend increases by over 100 per cent - B2B Marketing Online

The Guardian MOBILE MARKETING NEWS: Mobile ad spend increases by over 100 per cent B2B Marketing Online Internet and mobile advertising spend have increased to a six month high of £2.59 billion in the first half of 2012. The research, conducted by PricewaterhouseCoopers on behalf of the Internet Advertising Bureau (IAB), revealed video advertising ... Mobile advertising hits £500m in 2012The Guardian FMCG becomes biggest online ad spenderMarketing Week UK digital adspend up 12.6pc in H1 to record high of £2.59bnBusinessandleadership.com Econsultancy (blog) -IAB UK -The Drum all 30 news articles »

10/10/2012 05:28 AM

The impact of mobile devices in Africa - African Business Review

The impact of mobile devices in Africa African Business Review Written by Dr KF Lai, CEO of BuzzCity discusses the growth of the mobile web in Africa to reveal where the opportunities lie for marketers and businesses. Mobile is well established as the device of choice for internet access in many areas of Africa ... and more »

10/09/2012 10:53 AM

Bright Spots Notwithstanding, Marketers Lag In Mobile - MediaPost Communications

MediaPost Communications Bright Spots Notwithstanding, Marketers Lag In Mobile MediaPost Communications The CMO Council reports, in a new study, that companies may be getting better at figuring out how to make mobile interaction work for their brands but marketers aren't happy with the pace of mobile relationship marketing (MRM). They'd better pick it up ...

10/09/2012 02:13 PM

China's Mobile GRP Movement Initiated By Big Brands - Sacramento Bee

China's Mobile GRP Movement Initiated By Big Brands Sacramento Bee As the founding member of the Mobile Marketing Association China and consecutive joint secretary of the Mobile Advertising Guideline Committee, Miaozhen is dedicated to contributing to MMA and in promoting the set up of mobile advertising standards and ...

10/10/2012 07:43 AM

Advertisers should focus on mobile consumer behaviour not technology - Indiantelevision.com

Indiantelevision.com Advertisers should focus on mobile consumer behaviour not technology Indiantelevision.com These were some key points made at a session of IAMAI's Mobile Marketing Conference today. The speakers were Aircel AGM - New Services, VAS Digital Marketing & Mobile Advertising Anurag Sachdeva, InMobi Country GM Sandeep Deshpande, ...