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10/04/2012 07:47 AM

Sound Bytes from SM2: Marketers Place Their Bets and Dollars in Mobile - Sacramento Bee

Sound Bytes from SM2: Marketers Place Their Bets and Dollars in Mobile Sacramento Bee NEW YORK, Oct. 3, 2012 -- /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, celebrated its inaugural SM2 conference, Smarter Mobile Marketing, with a stellar line up of ...

10/04/2012 09:58 AM

In mobile-computing boom, a battle rages for marketing - Reuters

In mobile-computing boom, a battle rages for marketing Reuters Three years on, as the company moves aggressively into the mobile computing business with its Kindle tablets and ereaders, Amazon has already spent $34 million on TV advertising for the Kindle in the first half of the year, according to Kantar Media ... and more »

10/04/2012 08:11 AM

MMA's SM2 a Launch Pad for Mondelez International's “Mobile Futures” - RedOrbit

Marketing Week MMA's SM2 a Launch Pad for Mondelez International's “Mobile Futures” RedOrbit NEW YORK, Oct. 4, 2012 /PRNewswire/ â€Â" The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, attracted industry heavy hitters and thought-leaders to its inaugural Advertising Week conference, ... Mondelez partners startups in mobile ventureMarketing Week Mondelez Searching for Startup Partners as it Boosts MobileAdAge.com Mondelez Looks to Pair Mobile Startups With Its Brands and Investorsbrandchannel.com MediaPost Communications -Marketing all 12 news articles »

10/03/2012 04:16 PM

Sound Bites from SM2: Mobile Brings Marketers and Consumers Closer - The Herald | HeraldOnline.com

Sound Bites from SM2: Mobile Brings Marketers and Consumers Closer The Herald | HeraldOnline.com Additionally, he addressed the hurdles that brands face in the evolving mobile marketing space. "One excuse on why we don't want to go into mobile is that we claim it is complicated. That no longer works and is far from the truth," said Stengel. He ...

10/02/2012 04:52 PM

Making Good on the Promise of Mobile Marketing - Huffington Post

Making Good on the Promise of Mobile Marketing Huffington Post At a recent all things digital conference we hosted for Purina, Jon Steinberg, president & COO of Buzzfeed, was asked: "Every year, people say 'This is going to be the year of mobile,' and it never pans out. What are your thoughts on mobile and will ...

10/04/2012 12:34 AM

Sprint focuses on pre-targeting with Pinsight Media+ - Direct Marketing News

Mobile Marketing Watch Sprint focuses on pre-targeting with Pinsight Media+ Direct Marketing News Sprint dials into the mobile advertising space with the launch of Pinsight Media+, an advertising platform specializing in targeted, mobile ads. Sprint's CMO Bill Malloy unveiled Pinsight Media+, which is currently in production, at the Mobile ... Sprint Unveils New Mobile-Ad PlatformAdAge.com Telcoms, Too? Sprint Launches Pinsight Media+ Ad ServiceMarketing Vox News Sprint Forges Partnership with Amobee for Mobile Ad EffortMobile Marketing Watch MediaPost Communications -Fiercemobilecontent all 8 news articles »

10/03/2012 06:20 AM

Merger with Mobile Marketing Firm Ad Shark Full Speed Ahead - Sacramento Bee

Merger with Mobile Marketing Firm Ad Shark Full Speed Ahead Sacramento Bee Ad Shark's corporate mission is to capitalize on the explosive growth of the mobile marketing industry, which some analysts have estimated to be increasing at an annual rate of about 100% per year and which by some estimates will reach $47 Billion ...

10/02/2012 01:17 PM

Mobile Takes Center Stage at Advertising Week 2012 - Huffington Post (blog)

Mobile Takes Center Stage at Advertising Week 2012 Huffington Post (blog) If the programming during Advertising Week 2012 is any indication of what is important to marketers today, then mobile marketing is certainly top of mind. With not one, but three full days of events dedicated to mobile marketing and advertising ... and more »

10/04/2012 12:34 AM

Is Mobile Really, Well, Mobile? - Direct Marketing News

Is Mobile Really, Well, Mobile? Direct Marketing News Bond used the introduction of the Just Dance 3 video game by Ubisoft in the United Kingdom last Christmas as an example of mobile marketing that hit the Me-Time sweet spot. Mobile phone messaging invited people to take four different videos of a person ... Joint Study From AOL And BBDO Turns Traditional View of Mobile Space on its ...Sacramento Bee all 3 news articles »

10/03/2012 03:29 PM

T-Mobile moves to boost pre-paid services - USA TODAY

Techie Insider T-Mobile moves to boost pre-paid services USA TODAY 2012 - T-Mobile USA's merger with MetroPCS Communications is a move by the nation's fourth-largest wireless carrier to cement its place in an increasingly competitive market and focus more on attracting price-sensitive customers, analysts say. After ... T-Mobile Partners With MetroPCS To Focus On CustomersTechie Insider T-Mobile on the attack: plans 4G LTE Denver launch in mid-2013, may acquire ...Denver Post (blog) T-Mobile And MetroPCS Seek CompatibilityMediaPost Communications brandchannel.com -Multichannel News all 1,597 news articles »