mobile marketing - Google News

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10/04/2012 12:56 PM

A mobile marketing war - Toronto Sun

Mobile Entertainment A mobile marketing war Toronto Sun Three years on, as the company moves aggressively into the mobile computing business with its Kindle tablets and ereaders, Amazon has already spent $34 million US on TV advertising for the Kindle in the first half of the year, according to Kantar Media ... iPad Mini announced on October 17, on sale November 2?Mobile Entertainment all 941 news articles »

10/04/2012 01:47 PM

Sound Bites from SM2: Mobile Brings Marketers and Consumers Closer - Sacramento Bee

Sound Bites from SM2: Mobile Brings Marketers and Consumers Closer Sacramento Bee Additionally, he addressed the hurdles that brands face in the evolving mobile marketing space. "One excuse on why we don't want to go into mobile is that we claim it is complicated. That no longer works and is far from the truth," said Stengel. He ... MMA Announces the Smarties™ Award WinnersKXXV News Channel 25 all 3 news articles »

10/04/2012 03:05 PM

Mondelez International Launches Mobile Marketing Initiative - Consumer Goods Technology

Mondelez International Launches Mobile Marketing Initiative Consumer Goods Technology Mondelez International, Inc., formerly Kraft Foods Inc., unveiled a mobile marketing initiative during New York's Advertising Week. The new program, Mobile Futures, aims at igniting the company's consumer connections by working and collaborating with ... and more »

10/04/2012 07:47 AM

Sound Bytes from SM2: Marketers Place Their Bets and Dollars in Mobile - Sacramento Bee

Sound Bytes from SM2: Marketers Place Their Bets and Dollars in Mobile Sacramento Bee NEW YORK, Oct. 3, 2012 -- /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, celebrated its inaugural SM2 conference, Smarter Mobile Marketing, with a stellar line up of ...

10/04/2012 08:11 AM

MMA's SM2 a Launch Pad for Mondelez International's “Mobile Futures” - RedOrbit

Marketing Week MMA's SM2 a Launch Pad for Mondelez International's “Mobile Futures” RedOrbit NEW YORK, Oct. 4, 2012 /PRNewswire/ â€Â" The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, attracted industry heavy hitters and thought-leaders to its inaugural Advertising Week conference, ... Mondelez Goes Mobile in a Whole New WayCSNews Online Mondelez partners startups in mobile ventureMarketing Week Mondelez Searching for Startup Partners as it Boosts MobileAdAge.com brandchannel.com -MediaPost Communications -Marketing all 13 news articles »

10/02/2012 04:52 PM

Making Good on the Promise of Mobile Marketing - Huffington Post

Making Good on the Promise of Mobile Marketing Huffington Post At a recent all things digital conference we hosted for Purina, Jon Steinberg, president & COO of Buzzfeed, was asked: "Every year, people say 'This is going to be the year of mobile,' and it never pans out. What are your thoughts on mobile and will ...

10/04/2012 10:55 PM

Strategy Reboot: Time To Stop Building Mobile Websites - Forbes

Strategy Reboot: Time To Stop Building Mobile Websites Forbes Organizations are pouring money into apps and mobile websites, which diverts money and time from an integrated Internet marketing strategy. Focusing on mobile as a separate channel is a distraction that turns the platform into an either/or proposition ...

10/02/2012 01:17 PM

Mobile Takes Center Stage at Advertising Week 2012 - Huffington Post (blog)

Mobile Takes Center Stage at Advertising Week 2012 Huffington Post (blog) If the programming during Advertising Week 2012 is any indication of what is important to marketers today, then mobile marketing is certainly top of mind. With not one, but three full days of events dedicated to mobile marketing and advertising ... and more »

10/04/2012 02:22 PM

Marketers Increasing Digital, Mobile Multicultural Efforts - MediaPost Communications

MediaPost Communications Marketers Increasing Digital, Mobile Multicultural Efforts MediaPost Communications The most popular platform, cited by three-quarters of marketers, is a corporate website, followed closely by online ads on third-party websites and search engine marketing (both paid and organic).However, platforms such as mobile, viral video, bogs and ... ANA Marketers' Survey: 40% Work With General-Market Shops for MulticulturalAdAge.com Marketers Embrace Newer Media Platforms to Connect With Multicultural ...SHOOT Online all 5 news articles »

10/02/2012 12:49 AM

Mobile marketing: the 7% solution - Direct Marketing News

Mobile marketing: the 7% solution Direct Marketing News Brands need to refine their creative content on mobile devices and agree on industry production and measurement standards, and objectives before they devote 7% of their budgets to mobile marketing, the panels recommended. “Whether you get to 7% or not ...