mobile marketing - Google News

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10/05/2012 05:45 AM

MMA's SM2 a Launch Pad for Mondelez International's "Mobile Futures" - Sacramento Bee

ConfectioneryNews.com MMA's SM2 a Launch Pad for Mondelez International's "Mobile Futures" Sacramento Bee "On the heels of the MXS research, and many companies declaring themselves as 'mobile first', SM2 was programmed to engage top media leaders to discuss a reboot of the marketing mix with mobile as a key driver for future strategies." While the sessions ... Mondelez joins start-ups for mobile marketing ventureConfectioneryNews.com Mondelez Goes Mobile in a Whole New WayCSNews Online Mondelez Searching for Startup Partners as it Boosts MobileAdAge.com brandchannel.com -Marketing Week -Namnews all 18 news articles »

10/05/2012 07:12 AM

Verizon's Hillier discusses data privacy and the future of mobile marketing - Fiercemobilecontent

Verizon's Hillier discusses data privacy and the future of mobile marketing Fiercemobilecontent Sue Marek, Editor-in-Chief of FierceMobileContent, recently talked with Colson Hillier, Verizon's vice president of precision marketing, about the company's inroads in mobile marketing. FierceMobileContent: Why did Verizon decide to form the Precision ...

10/04/2012 12:56 PM

A mobile marketing war - Toronto Sun

A mobile marketing war Toronto Sun Three years on, as the company moves aggressively into the mobile computing business with its Kindle tablets and ereaders, Amazon has already spent $34 million US on TV advertising for the Kindle in the first half of the year, according to Kantar Media ... and more »

10/04/2012 01:47 PM

Sound Bites from SM2: Mobile Brings Marketers and Consumers Closer - Sacramento Bee

Sound Bites from SM2: Mobile Brings Marketers and Consumers Closer Sacramento Bee Additionally, he addressed the hurdles that brands face in the evolving mobile marketing space. "One excuse on why we don't want to go into mobile is that we claim it is complicated. That no longer works and is far from the truth," said Stengel. He ...

10/05/2012 09:09 AM

ExactTarget Named MMA's First North America Premier Member - Equities.com

ExactTarget Named MMA's First North America Premier Member Equities.com NEW YORK, Oct. 5, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced today that global interactive marketing provider ExactTarget (NYSE:ET) has become the ... and more »

10/04/2012 03:05 PM

Mondelez International Launches Mobile Marketing Initiative - Consumer Goods Technology

Mondelez International Launches Mobile Marketing Initiative Consumer Goods Technology Mondelez International, Inc., formerly Kraft Foods Inc., unveiled a mobile marketing initiative during New York's Advertising Week. The new program, Mobile Futures, aims at igniting the company's consumer connections by working and collaborating with ...

10/05/2012 06:26 AM

Musicians want to reach fans more directly using their phones (video) - Plain Dealer

Plain Dealer Musicians want to reach fans more directly using their phones (video) Plain Dealer So last week, before taking the stage at the Brother's Lounge on West 117th Street and Detroit Avenue, he joined about 75 other local musicians in the crowded lounge to hear about the benefits of mobile marketing. The idea: Encourage fans to give ...

10/04/2012 07:47 AM

Sound Bytes from SM2: Marketers Place Their Bets and Dollars in Mobile - Sacramento Bee

Sound Bytes from SM2: Marketers Place Their Bets and Dollars in Mobile Sacramento Bee NEW YORK, Oct. 3, 2012 -- /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, celebrated its inaugural SM2 conference, Smarter Mobile Marketing, with a stellar line up of ...

10/02/2012 04:52 PM

Making Good on the Promise of Mobile Marketing - Huffington Post

Making Good on the Promise of Mobile Marketing Huffington Post At a recent all things digital conference we hosted for Purina, Jon Steinberg, president & COO of Buzzfeed, was asked: "Every year, people say 'This is going to be the year of mobile,' and it never pans out. What are your thoughts on mobile and will ...

10/04/2012 01:47 PM

MMA Announces the Smarties™ Award Winners - Sacramento Bee

MMA Announces the Smarties™ Award Winners Sacramento Bee NEW YORK, Oct. 3, 2012 -- /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, tonight reveals the 2012 Smarties™ winners after receiving close to 500 submissions across 19 ...