mobile marketing - Google News

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10/05/2012 05:37 PM

Mondelez International Launches Mobile Futures - HispanicBusiness.com

ConfectioneryNews.com Mondelez International Launches Mobile Futures HispanicBusiness.com Mondelez International Inc., a maker of chocolate, biscuits, gum and candy -- formerly Kraft Foods Inc. -- today announced a breakthrough mobile marketing initiative during New York's Advertising Week. The new program, Mobile Futures, aims at igniting ... MMA's SM2 a Launch Pad for Mondelez International's "Mobile Futures"Sacramento Bee Mondelez joins start-ups for mobile marketing ventureConfectioneryNews.com Mondelez Searching for Startup Partners as it Boosts MobileAdAge.com CSNews Online -brandchannel.com -Marketing Week all 37 news articles »

10/05/2012 05:50 PM

ExactTarget Named MMA's First North America Premier Member - Sacramento Bee

ExactTarget Named MMA's First North America Premier Member Sacramento Bee NEW YORK, Oct. 5, 2012 -- /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced today that global interactive marketing provider ExactTarget (NYSE:ET) has become the ... and more »

10/05/2012 07:12 AM

Verizon's Hillier discusses data privacy and the future of mobile marketing - Fiercemobilecontent

Verizon's Hillier discusses data privacy and the future of mobile marketing Fiercemobilecontent Sue Marek, Editor-in-Chief of FierceMobileContent, recently talked with Colson Hillier, Verizon's vice president of precision marketing, about the company's inroads in mobile marketing. FierceMobileContent: Why did Verizon decide to form the Precision ...

10/04/2012 12:56 PM

A mobile marketing war - Toronto Sun

A mobile marketing war Toronto Sun Three years on, as the company moves aggressively into the mobile computing business with its Kindle tablets and ereaders, Amazon has already spent $34 million US on TV advertising for the Kindle in the first half of the year, according to Kantar Media ... and more »

10/05/2012 02:54 PM

Microsoft Does 'Mobile' Marketing on Apple Turf - Mobile Marketing Watch

Mobile Marketing Watch Microsoft Does 'Mobile' Marketing on Apple Turf Mobile Marketing Watch “Sure enough,” Heisler says, “this wasn't some amateur tech-nerd's version of graffiti, it appears to be some bonafide Microsoft guerrilla style marketing.” It now appears certain that Apple is being met with an aggressive 'mobile' marketing campaign ... and more »

10/04/2012 01:47 PM

Sound Bites from SM2: Mobile Brings Marketers and Consumers Closer - Sacramento Bee

Sound Bites from SM2: Mobile Brings Marketers and Consumers Closer Sacramento Bee Additionally, he addressed the hurdles that brands face in the evolving mobile marketing space. "One excuse on why we don't want to go into mobile is that we claim it is complicated. That no longer works and is far from the truth," said Stengel. He ...

10/05/2012 06:26 AM

Musicians want to reach fans more directly using their phones (video) - Plain Dealer

Plain Dealer Musicians want to reach fans more directly using their phones (video) Plain Dealer So last week, before taking the stage at the Brother's Lounge on West 117th Street and Detroit Avenue, he joined about 75 other local musicians in the crowded lounge to hear about the benefits of mobile marketing. The idea: Encourage fans to give ...

10/02/2012 04:52 PM

Making Good on the Promise of Mobile Marketing - Huffington Post

Making Good on the Promise of Mobile Marketing Huffington Post At a recent all things digital conference we hosted for Purina, Jon Steinberg, president & COO of Buzzfeed, was asked: "Every year, people say 'This is going to be the year of mobile,' and it never pans out. What are your thoughts on mobile and will ...

10/05/2012 02:16 PM

Ryan's Harris Educates Brands About Mobile - MediaPost Communications

MediaPost Communications Ryan's Harris Educates Brands About Mobile MediaPost Communications In that vein, the Hyper Marketing-owned firm just won a 2012 OMMA Award for Mobile Marketing: Best Integration Cross Platform for the Dove+ Men Care â€Â" NCAA Journey to Comfort campaign. MediaPost recently spoke with Chris Harris, SVP, group director ...

10/02/2012 12:49 AM

Mobile marketing: the 7% solution - Direct Marketing News

Mobile marketing: the 7% solution Direct Marketing News Brands need to refine their creative content on mobile devices and agree on industry production and measurement standards, and objectives before they devote 7% of their budgets to mobile marketing, the panels recommended. “Whether you get to 7% or not ... and more »