social media - Google News

Google News

11/17/2012 04:26 PM

Social media removes safety net for issues between teams, players - Los Angeles Times

Social media removes safety net for issues between teams, players Los Angeles Times Then came social media, and more specifically, Twitter. The scary thing is that the safety net is gone. The filter has vanished and it is entirely possible that every thought from an executive, coach or player â€Â" positive and negative â€Â" can go viral ... and more »

11/17/2012 11:21 AM

NASCAR chairman says social media policy evolved - USA TODAY

San Francisco Chronicle NASCAR chairman says social media policy evolved USA TODAY "We are the most aggressive in social and digital media in terms of our drivers, teams and tracks taking part of that," France said. "We'll soon be talking to you about a digital cockpit, as early as 2014, and smarter devices and smartphones and other ... NASCAR's Innovative Social Media Approach Leads to Significant Growth in Fan ...Forbes France says NASCAR is committed to social mediaWinston-Salem Journal France says no mixed message on Keselowski fineHuffington Post all 1,905 news articles »

11/18/2012 02:40 AM

Israel and Hamas battle on social media - The Australian Financial Review

The Australian Financial Review Israel and Hamas battle on social media The Australian Financial Review Israel's ministry of public diplomacy also started a “Special Operations Centre,” a virtual situation room of sorts, working with Israeli bloggers and volunteers to “get Israeli's message out to the world virtually, to Arabs as well, through social ... Social Media used by Hamas and Israel for Public Persuasion Amidst the WarSocial Barrel Scenes from a Social Media WarPower Line (blog) In Israel-Palestine Conflict, Social Media Gets 'Weaponized'Huffington Post Los Angeles Times -HispanicBusiness.com -Fox News all 29,703 news articles »

11/17/2012 11:10 PM

Brewer's social-media presence growing - Arizona Republic

Brewer's social-media presence growing Arizona Republic They love me! They really, really love me! ... Gov. Jan Brewer's social-media numbers are through the roof, according to TrendPo, which tracks gubernatorial coverage and trending. A recent report shows that Brewer's buzz factor was right up with that ... and more »

11/18/2012 04:15 AM

Social media, like the rest of us, can be held to account - Herald Sun

Social media, like the rest of us, can be held to account Herald Sun Social media, like the rest of us, can be held to account. by: Tim Blair; From: The Daily Telegraph; November 18, 2012 10:00PM. Increase Text Size · Decrease Text Size · Print · Email · Share · Add to Digg · Add to del.icio.us · Add to Facebook · Add ... and more »

11/18/2012 09:06 AM

Facebook's Staten Island Sandy Swap: A model of social media efficiency - SILive.com

SILive.com Facebook's Staten Island Sandy Swap: A model of social media efficiency SILive.com Rita Polidori-O'Brien is blogging about social media success stories on Staten Island, for SILive, in the wake of Hurricane Sandy. She has started her own initiative, which has already aided a number of Staten Island families in need. Last week, she ... and more »

11/18/2012 06:07 AM

Social Media: The best-kept content marketing secrets - The Gazette: Eastern Iowa Breaking News and Headlines (blog)

Social Media: The best-kept content marketing secrets The Gazette: Eastern Iowa Breaking News and Headlines (blog) For both business-to-business and business-to-consumer businesses, creating content to share across social channels is increasingly how brands are making the leap from good to great. In recent years studies from MarketingProfs and the Content Marketing ...

11/15/2012 07:23 PM

Social and Anti-Social Media - New York Times (blog)

New York Times (blog) Social and Anti-Social Media New York Times (blog) In 2008, much of the after-action analysis of social media was of the “gee-whiz” variety â€Â" Obama outperformed McCain in this new medium! â€Â" yet the precise effect was not exactly clear, other than that it helped win over younger voters. It relied, to ... Social media played pivotal role in presidential electionThe Hullabaloo Online Predicting the Presidential Election with Social Reach and SentimentBostInno (blog) all 2,139 news articles »

11/17/2012 07:35 AM

P&G's Social Media Orthodoxy Could Sink Its Innovation Progress - Forbes

P&G's Social Media Orthodoxy Could Sink Its Innovation Progress Forbes Tide faces an existential dilemma: in spite of every like, view, or forward it collects, the added value of its brand â€Â" beyond the collected worth of its functional qualities as a product and business â€Â" is trending toward $0. It's the same challenge ... and more »

11/18/2012 04:02 AM

Will social media sway Malaysia's elections? - Aljazeera.com

Aljazeera.com Will social media sway Malaysia's elections? Aljazeera.com But along with the government's attempt to become more media savvy ahead of the elections has come a desire to curtail the freedoms allowed to other social media practitioners and rights groups who utilise these channels to spread their message to ...

digital marketing - Google News

Google News

11/18/2012 03:41 AM

Minneapolis Firm LaBreche Acquired By Digital Marketing Firm - The Holmes Report

The Holmes Report Minneapolis Firm LaBreche Acquired By Digital Marketing Firm The Holmes Report MINNEAPOLISâ€Â"Twin Cities public relations firm LaBreche has been acquired by Gage, a Minneapolis-based digital marketing firm. Beth LaBreche (pictured), CEO of LaBreche, will become Gage's vice president of strategic development, a newly created ...

11/15/2012 08:06 AM

How Advisors Can Maximize Their Digital Marketing Efforts - Financial-Planning.com (blog)

New Zealand Herald How Advisors Can Maximize Their Digital Marketing Efforts Financial-Planning.com (blog) Does anyone remember what life was like before the Internet for the independent financial advisor? From a marketing perspective it was a constant resource and time-consuming uphill fight to overcome the enormous costs associated with creating and ... A digital marketing guide to prepare for Small Business SaturdayWashington Post (blog) Pradeep Chopraexchange4media.com Business Consort launches new social media training courses as study finds the ...DigitalJournal.com (press release) AdAge.com -Memeburn -Business 2 Community all 145 news articles »

11/15/2012 08:25 AM

BlueGlass Acquires Digital Marketing Agency Quaturo - WebProNews

BlueGlass Acquires Digital Marketing Agency Quaturo WebProNews BlueGlass announced today that it is has acquired digital marketing agency Quaturo, and that Kevin Gibbons will join the company and form BlueGlass UK. “Bootstrapped from day 1, BlueGlass continues to build an independent global company (offices now ...

11/14/2012 02:59 PM

Silverpop Highlights Key Digital Marketing Trends for 2013 in New eBook - Sacramento Bee

Silverpop Highlights Key Digital Marketing Trends for 2013 in New eBook Sacramento Bee ATLANTA, Nov. 14, 2012 -- /PRNewswire/ -- The way marketers communicate with buyers is evolving. Today's buyer is in control more than ever before, conducting the majority of their research prior to their first interaction with a sales representative. and more »

11/04/2012 10:25 PM

Digital marketing firm HubSpot raises $35 million in latest funding round - Boston.com

Digital marketing firm HubSpot raises $35 million in latest funding round Boston.com The Cambridge marketing firm HubSpot, which helps small and mid-size businesses reach prospective customers using social media, is announcing Monday that it has raised an additional $35 million. The investors include Altimeter Capital, Cross Creek ... and more »

11/16/2012 03:07 AM

10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

10 interesting digital marketing stats we've seen this week Econsultancy (blog) Here are some of the most interesting digital marketing stats we've seen this week. Stats include how Australian's use QR codes, the top brands on LinkedIn, the popularity of Wi-Fi instead over 3G, connected TV, and mobile use in France. For more ...

11/16/2012 02:30 PM

General Motors Names Search Optics a Turnkey Dealer Marketing Partner - Sacramento Bee

General Motors Names Search Optics a Turnkey Dealer Marketing Partner Sacramento Bee DETROIT, Nov. 16, 2012 -- /PRNewswire/ -- General Motors has named Search Optics, one of the nation's leading automotive digital marketing solutions providers, a turnkey marketing partner for digital marketing initiatives within its dealer base nationwide. and more »

11/15/2012 04:07 PM

Survey finds Digital Marketing Set to Grow in 2013 - OfficialWire

Survey finds Digital Marketing Set to Grow in 2013 OfficialWire A September survey of North American marketers found that 35.9% had plans to increase spending on digital initiatives next year, compared with 6.8% that intend to spend less. The research was conducted by Balihoo, a local-marketing automation company.

11/18/2012 10:20 AM

Connecting the digital way - Business Standard

Connecting the digital way Business Standard The increasing focus on the digital landscape is also a reflection of the shift in balance of power between customers and the brands with the former taking charge of the relationship. It is also an indication of the opportunities and challenges that ...

11/15/2012 03:08 PM

VirKet Partners with Kenshoo to Improve Returns on Search Marketing Campaigns - Sacramento Bee

VirKet Partners with Kenshoo to Improve Returns on Search Marketing Campaigns Sacramento Bee Kenshoo.com), a global leader in digital marketing software, today announced that VirKet (http://www.VirKet.com), one of the largest digital marketing firms in Mexico, has chosen Kenshoo Enterprise and Kenshoo Local to maximize paid search campaign ... and more »

search marketing - Google News

Google News

11/16/2012 01:11 PM

Fifty-One Per Cent of Search Marketers Concerned with Algorithm Changes - Equities.com

Fifty-One Per Cent of Search Marketers Concerned with Algorithm Changes Equities.com The nature of search marketing is evolving to include platforms other than search engines. Businesses that have an integrated approach will fare best in their online marketing efforts. A recent study from Forrester found that fifty-one per cent of ... and more »

11/16/2012 02:30 PM

General Motors Names Search Optics a Turnkey Dealer Marketing Partner - Sacramento Bee

General Motors Names Search Optics a Turnkey Dealer Marketing Partner Sacramento Bee DETROIT, Nov. 16, 2012 -- /PRNewswire/ -- General Motors has named Search Optics, one of the nation's leading automotive digital marketing solutions providers, a turnkey marketing partner for digital marketing initiatives within its dealer base nationwide. and more »

11/17/2012 02:24 PM

CEO search trips up Florida's top tourism agency - Tampabay.com

CEO search trips up Florida's top tourism agency Tampabay.com So instead, Visit Florida gave a recruiting firm a no-bid $45,000 contract to conduct a nationwide CEO search in two months. It happens to be the same firm that originally recruited the chief marketing officer, Will Seccombe, five years earlier. "I ...

11/15/2012 03:08 PM

VirKet Partners with Kenshoo to Improve Returns on Search Marketing Campaigns - Sacramento Bee

VirKet Partners with Kenshoo to Improve Returns on Search Marketing Campaigns Sacramento Bee Kenshoo (http://www.Kenshoo.com), a global leader in digital marketing software, today announced that VirKet (http://www.VirKet.com), one of the largest digital marketing firms in Mexico, has chosen Kenshoo Enterprise and Kenshoo Local to maximize paid ... and more »

11/17/2012 03:54 PM

Anyone with a New Idea is a Crank Until the Idea Succeeds - Business 2 Community

Business 2 Community Anyone with a New Idea is a Crank Until the Idea Succeeds Business 2 Community While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Although those are clearly important ...

11/17/2012 03:20 AM

Senior Care Marketing Ideas and Strategy from ByReputation's New Senior Care ... - Equities.com

Senior Care Marketing Ideas and Strategy from ByReputation's New Senior Care ... Equities.com Senior care services use ByReputation's new marketing service with organic search engine optimization, local search directories, and content marketing to bring about new clients. To receive a senior care consult from an expert, then please click on the ... and more »

11/16/2012 11:55 AM

Search Engine Marketing Growth Attributed to Mobile Web and Digital Marketing - KoMarketing Associates

KoMarketing Associates Search Engine Marketing Growth Attributed to Mobile Web and Digital Marketing KoMarketing Associates According to an eConsultancy report, search engine marketing (SEM) in North America is expected to be worth $23 billion by the end of 2012; projections show an additional $4 billion in growth throughout 2013, which brings the industry to an estimated ...

11/16/2012 08:38 AM

Google's Fight to Kill Search by 2020 - AdAge.com

Google's Fight to Kill Search by 2020 AdAge.com That also means Google is exploring other business models that may diminish its cash cow of search engine marketing. The bet that Google is making is that consumer behavior will shift so Google needs to stay relevant and profitable however those shifts ...

11/14/2012 11:16 PM

Marketing Talk: AM Navigator's Geno Prussakov - Search Engine Journal

Search Engine Journal Marketing Talk: AM Navigator's Geno Prussakov Search Engine Journal In Geno Prussakov's most recent book, “Affiliate Program Management: An Hour a Day”, the author speaks authoritatively on affiliate marketing management, from planning to optimizing results. Prussakov was kind enough to enter the following discussion ...

11/15/2012 10:54 AM

Search Engine Land's SMX West Conference Registration Open â€Â" Best Rates ... - Search Engine Land

Search Engine Land Search Engine Land's SMX West Conference Registration Open â€Â" Best Rates ... Search Engine Land Search Engine Land's SMX West Conference Registration Open â€Â" Best Rates Available Now! Nov 15, 2012 at 12:42pm ET by Search Engine Land · Tweet. Search marketing is more challenging than ever. Algorithm changes keep coming. The influence of ...

mobile marketing - Google News

Google News

11/17/2012 06:20 PM

Building the newest marketing muscle starts with mobility - Post-Tribune

Building the newest marketing muscle starts with mobility Post-Tribune The purpose of this column is to illustrate how mobile has indeed become the new marketing muscle for the 21st century. If your business is not mobile friendly, especially when it comes to attracting attention and building relationships (marketing ...

11/15/2012 08:05 AM

LIN Media Launches New Mobile Marketing Company - Investor's Business Daily

LIN Media Launches New Mobile Marketing Company Investor's Business Daily NEW YORK--(BUSINESS WIRE)-- LIN Media (NYSE: TVL), one of the largest broadcasters in the U.S. with industry-leading television and digital media properties, today announced the launch of LIN Mobile, LLC (“LIN Mobile”), a new company that will ... LIN Media Launches Mobile Marketing CompanyBroadcasting & Cable LIN Media Launches New Mobile MarketingTV Technology all 13 news articles »

11/17/2012 12:36 PM

T-Mobile Announces Hiring Of New Chief Marketing Officer - TmoNews

All Things Digital T-Mobile Announces Hiring Of New Chief Marketing Officer TmoNews Sievert is the former Chief Marketing Officer at AT&T Wireless, along with a background at Clearwire, Microsoft, IBM and Procter & Gamble. Sieverts appointment is the latest in a series of major T-Mobile announcements which includes the appointment of ... T-Mobile taps ex-Microsoft exec as marketing chief to build 'America's un-carrier'GeekWire T-Mobile Names Former Microsoft Executive Mike Sievert as Marketing ChiefAll Things Digital T-Mobile Picks New Chief Marketing OfficerSocial Barrel all 11 news articles »

11/13/2012 02:02 PM

Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights - Search Engine Watch

Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights Search Engine Watch Mobile has become an integrated part of the marketing mix and is no longer an add-on to campaigns. In fact, it's the central focus for a growing number of marketers, 87 percent of whom are planning to increase their emphasis on mobile in 2013. Google ... Mobile marketing stats to help plan for 2013AGBeat SES Chicago: ClickZ and Google Analytics Unveil Mobile Metrics ReportClickZ all 3 news articles »

11/13/2012 07:57 AM

SAMY Mobile Marketing Management Platform Fills Apple Passbook Void - Sacramento Bee

SAMY Mobile Marketing Management Platform Fills Apple Passbook Void Sacramento Bee LOS ANGELES, Nov. 13, 2012 -- /PRNewswire/ -- MobileBits Corporation (OTCBB: MBIT), provider of SAMYSM, the fast growing mobile marketing and loyalty network, announced today it will offer support for Apple Passbook in the SAMY Mobile Marketing ... and more »

11/17/2012 01:26 PM

Mobile Inbound Marketing for Executives On The Go - Business 2 Community

Business 2 Community Mobile Inbound Marketing for Executives On The Go Business 2 Community Executives: how often do you find yourself asking for traffic numbers and lead flow data from your marketing team? Daily? Hourly? Are you tired of sifting through detailed reports that lack high-level summary of the overall health of your website and ...

11/16/2012 09:48 AM

Mobile Marketing: The Mobile Data Treasure Trove - Business 2 Community

Mobile Marketing: The Mobile Data Treasure Trove Business 2 Community Marketing Strategies Should be Built Around Consumer Data. Data is the bedrock on which successful mobile marketing strategies are built. Of course it's really the insights teased out of the data that count; but no data, no insights. What kind of data ...

11/16/2012 12:24 AM

Social media and mobile marketing - allvoices

Social media and mobile marketing allvoices One of the more amusing and poignant moments at this year's ad:tech was when MillerCoors' Digital Media Manager Brian Lipman jumped off stage to get his mobile phone, which drove the point home: nowadays just about anyone who has a smartphone ... and more »

11/17/2012 02:26 AM

The Advertising Market 2012 - The Epoch Times

The Advertising Market 2012 The Epoch Times In 2011, the mobile market consisted of 835 million people who owned a smartphone and 5.6 billion individuals who owned a feature phone. Generally, a feature phone cannot download information from a website and thus is not suitable for earning an ...

11/13/2012 11:10 AM

What Does the iPad mini Mean for the Future of Mobile Marketing? - Business 2 Community

What Does the iPad mini Mean for the Future of Mobile Marketing? Business 2 Community Apple product announcements are the stuff of marketers' dreams. They're events with huge buzz beforehand, a “stop everything!” viewership during and an avalanche of buy-in afterward. No wonder the company's customers are called “fanboys” â€Â" these ... and more »