Wednesday, 10 April 2013

mobile marketing - Google News

Google News


04/10/2013 09:40 AM
ReviMedia Teams with RingRevenue For New Lead Gen Solution - Mobile Marketing Watch

Mobile Marketing Watch

ReviMedia Teams with RingRevenue For New Lead Gen Solution
Mobile Marketing Watch
“ReviMedia's always been at the forefront of mobile marketing,” says ReviMedia COO Bas Offers. “Click-to-call functionality offers many exciting possibilities for our lead buyers and affiliates. Lead buyers will be able to directly connect with ...


04/10/2013 07:12 AM
Spring 2013 Mobile Payments Conference Kicks Off Today - Mobile Marketing Watch

DigitalJournal.com

Spring 2013 Mobile Payments Conference Kicks Off Today
Mobile Marketing Watch
The two-day conference is celebrated as a valuable opportunity for some 150 senior executives to gather and discuss the latest developments in the mobile marketing, mobile wallet and mobile payments ecosystem. This morning's festivities get underway ...
POS 3.0: Mobile Proximity Payments Will Increase 11x In Six YearsMediaPost Communications

all 12 news articles »

04/10/2013 07:12 AM
Regions Bank Embraces Mobile Banking - Mobile Marketing Watch

Mobile Marketing Watch

Regions Bank Embraces Mobile Banking
Mobile Marketing Watch
Regions Bank Embraces Mobile Banking 300x199 Regions Bank Embraces Mobile Banking Regions Bank has just confirmed plans to embrace mobile banking and a multitude of cutting edge mobile financial services in the coming weeks and months.


04/10/2013 11:20 AM
Infographic: Tracking The Evolution of the Mobile Phone - Mobile Marketing Watch

Mobile Marketing Watch

Infographic: Tracking The Evolution of the Mobile Phone
Mobile Marketing Watch
Infographic Tracking The Evolution of the Mobile Phone 260x300 Infographic: Tracking The Evolution of the Last week, MMW chronicled what was, technically, the 40th birthday of the cellphone. Four decades ago, a man name Martin Cooper â€Â" a vice ...


04/10/2013 10:39 AM
Mojiva Finds Tablets Are Critical to Mobile Advertising Today - Mobile Marketing Watch

Mobile Marketing Watch

Mojiva Finds Tablets Are Critical to Mobile Advertising Today
Mobile Marketing Watch
Mojiva Finds Tablets Are Critical to Mobile Advertising Today 300x150 Mojiva Finds Tablets Are Critical to Premium mobile ad network Mojiva has released a fascinating new consumer snapshot report on tablet use and tablet advertising. There were 70 ...

and more »

04/09/2013 03:55 PM
IDC: Social Networks Overtaking Mobile Ad Networks - Mobile Marketing Watch

Mac Rumors

IDC: Social Networks Overtaking Mobile Ad Networks
Mobile Marketing Watch
On Tuesday, IDC published an eye-opening new report highlighting that large mobile publishers like Facebook, Pandora, and Twitter are consistently gaining control over the display advertising market. The aforementioned names â€Â" along with other industry ...
GM Makes a Return to Facebook Advertising (Maybe)Business 2 Community
Google and Apple Losing Mobile Advertising Market to PublishersMac Rumors
GM returns to Facebook with test of mobile ads for Chevy SonicLos Angeles Times
WRAL Tech Wire -iNVEZZ -Silicon Valley Business Journal
all 79 news articles »

04/10/2013 10:20 AM
Top Audio Ad Network Inks Deal with Microsoft - Mobile Marketing Watch

Mobile Marketing Watch

Top Audio Ad Network Inks Deal with Microsoft
Mobile Marketing Watch
Best Practices · Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile ...

and more »

04/09/2013 05:36 PM
Code2Action, Inc. Announces the Launch of its New Multi-platform Mobile ... - San Francisco Chronicle (press release)

San Francisco Chronicle (press release)

Code2Action, Inc. Announces the Launch of its New Multi-platform Mobile ...
San Francisco Chronicle (press release)
C2A takes mobile marketing to a new plateau by surpassing the response rates of television, radio, internet marketing, and direct print. C2A's proprietary analytics and reporting provide valuable database management coupled with real time analysis to ...

and more »

04/09/2013 06:02 AM
What's the ROI on your mobile marketing? - ZDNet

What's the ROI on your mobile marketing?
ZDNet
One big gripe small businesses have with the dozens of mobile marketing tools now at their disposal is their inability to tell, quickly, which campaigns are working and which are not. That's why one of the emerging service providers in the mobile ...


04/09/2013 03:18 PM
iPad 5 Production Reportedly Slated for Summer - Mobile Marketing Watch

Mobile Marketing Watch

iPad 5 Production Reportedly Slated for Summer
Mobile Marketing Watch
Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile ...

and more »

social media - Google News

Google News


04/10/2013 09:41 AM
The Social Business Network - Forbes

The Independent

The Social Business Network
Forbes
social business network I find it ironic that many executives struggle to see the business value of social networking, because as a group, executives tend to be some of the most highly networked individuals. Perhaps they feel that the Internet is too ...
Is the IRS Stalking You on Social Media?Fox Business
Pakistani parties look to social media to boost popularityDeutsche Welle
Britons spend 62m hours a day on social media - that's an average one hour for ...The Independent
Yahoo! Finance (blog) -The Guardian (blog) -Marketing Land
all 76 news articles »

04/10/2013 04:45 AM
Social media embraces, attacks Warren family - CNN (blog)

Social media embraces, attacks Warren family
CNN (blog)
But most compelling is her frustration in trying to understand "trash talk" on social media from Christians attacking the Warrens, in addition to hateful posts from non-Christians. For some reason, these people felt compelled to blame Warren for the ...

and more »

04/10/2013 08:50 AM
Facebook Still Reigns Supreme With Teens, But Social Media Interest Dwindling - TechCrunch

TechCrunch

Facebook Still Reigns Supreme With Teens, But Social Media Interest Dwindling
TechCrunch
Teens still love Facebook. No news there. According to a recent study by Piper Jaffray, 33 percent of the 5,200 teens surveyed choose Facebook as their most important social network. Following behind, Twitter has 30 percent of the vote, while 17 ...
Teen interest in established social media is decliningVatorNews

all 26 news articles »

04/10/2013 02:48 AM
Life as a Bogus Girlfriend - Daily Beast

Daily Beast

Life as a Bogus Girlfriend
Daily Beast
Why is no attempt being made for a clear set of rules to protect citizens as social media users? The lack of protection in social media was made clear to me as my identity was stolen and abused. Will we continue to click through all the privacy ...

and more »

04/10/2013 11:12 AM
Friendships cut short on social media as people get ruder: survey - Chicago Tribune

Yahoo!7 News

Friendships cut short on social media as people get ruder: survey
Chicago Tribune
Figures from the Pew Research Center show that 67 percent of online adults in the United States now use social networking sites with Facebook the most popular while the latest figures show over half of the British population has Facebook accounts.
Friendships cut short on social media as people get ruder-surveyIndian Express

all 2 news articles »

04/10/2013 11:53 AM
Immigrant activists, strengthened through social media, regather seven years ... - San Jose Mercury News

Immigrant activists, strengthened through social media, regather seven years ...
San Jose Mercury News
"One of the lessons they've taught us is the use of social media." One group, The Dream is Now, this week launched a Thunderclap -- a kind of sonic boom of online messaging -- to advocate a reform provision granting citizenship to immigrant youths ...


04/10/2013 09:17 AM
SugarCon: Running social media campaigns without being creepy - ZDNet

SugarCon: Running social media campaigns without being creepy
ZDNet
NEW YORK -- Social media can be an essential tool to reaching out when consumers today -- but the last thing you want to do is creep them out and scare them away. Unfortunately, this is a very easy trap to fall into, which can be difficult for many ...


04/10/2013 11:38 AM
Google returns Frommer's Travel back, all apparently except social media - Fox News

paidContent.org

Google returns Frommer's Travel back, all apparently except social media
Fox News
PaidContent speculates that social media data may have been one of Google's main goal in the first place. “Google is keeping all of the followers that Frommer's accrued on Twitter, Facebook, FourSquare, Google+, YouTube and Pinterest.” PaidContent ...
Google sold Frommer's Travel â€Â" but kept all the social media datapaidContent.org
Google kept all the social data when it sold travel guide Frommer'sMemeburn

all 7 news articles »

04/09/2013 06:37 PM
Women in Leadership and the Role of Social Media - Huffington Post (blog)

Women in Leadership and the Role of Social Media
Huffington Post (blog)
When I think about women in leadership, I think of people like Katie Couric, Hillary Clinton, Nora Ephron -- women who have risen to the top of their industry. But beyond the 'big names' there are many quiet success stories going on in social media ...


04/10/2013 06:53 AM
Demography is social media destiny - legal Insurrection (blog)

Demography is social media destiny
legal Insurrection (blog)
Reactions. LibertasLogos. Demography is social media destiny: I've been bugging all of you to get on social media, particularly Twitter.... http://t.co/iSglW0zD5S. @LibertasLogos. 10 Apr 2013. Leave a Comment. Notify me of followup comments via e-mail ...


search marketing - Google News

Google News


04/10/2013 10:29 AM
Live @ SMX London: Facebook's New Graph Search & Its Marketing Implications - Search Engine Land

Live @ SMX London: Facebook's New Graph Search & Its Marketing Implications
Search Engine Land
That's why we've asked a group of search marketing experts with hands-on experience with Graph Search to share their insights and practical knowledge during the Facebook's New Graph Search & Its Marketing Implications session at SMX London.


04/10/2013 05:18 AM
Putting a Spring in Your Marketing Step - Search Engine Watch

Putting a Spring in Your Marketing Step
Search Engine Watch
Spring Fever It's that time. The temperatures are rising, the birds are singing and if you look hard enough you can see the buds on the trees. As the world prepares to come back to life, it's not just your weary car that needs the salt and gunk washed off.


04/10/2013 05:00 AM
Featured Job: Oxfam Looks for Search Marketer to Help Do Good - Marketing Pilgrim

Featured Job: Oxfam Looks for Search Marketer to Help Do Good
Marketing Pilgrim
oxfamlogo2 Oxfam America is one of those rare organizations that seems to truly get it. Not only are they trying to do good by helping stamp out (insert your favorite form of injustice here) they are doing it using the Internet in ways that should make ...


04/09/2013 04:16 PM
KeyRelevance Search Marketing CEO Slated To Speak at Pubcon New Orleans ... - Seattle Post Intelligencer

KeyRelevance Search Marketing CEO Slated To Speak at Pubcon New Orleans ...
Seattle Post Intelligencer
KeyRelevance, a leading Search Engine Marketing Company based in Dallas, Texas announced that CEO Christine Churchill has been selected to present at Pubcon South, New Orleans, LA. This three day intensive online marketing conference takes place ...

and more »

04/09/2013 07:17 AM
LocationInsight, A Top Provider of Enterprise Local Search Marketing Software ... - PR Web (press release)

LocationInsight, A Top Provider of Enterprise Local Search Marketing Software ...
PR Web (press release)
LocationInsight, a premier provider of enterprise local search marketing solutions to multi-location advertisers, announced today the appointment of Ty Kasperbauer as Chief Operating Officer. In this role, Mr. Kasperbauer will lead the development and ...

and more »

04/08/2013 01:17 AM
How Orabrush Harnessed the Power of Video Marketing - Search Engine Watch

How Orabrush Harnessed the Power of Video Marketing
Search Engine Watch
The Orabrush success story was told at SES New York 2011. It was retold at SES San Francisco 2011. And it was retold again at SES Chicago 2011. And each time, attendees of the leading global event series about search and social marketing learned brand ...


04/09/2013 02:28 AM
70% of mobile searches lead to consumer action - BizReport

BizReport

70% of mobile searches lead to consumer action
BizReport
Despite the rise of mobile, many companies are yet to realize the importance of mobile-optimization to their marketing campaigns. mobile search iacquire.jpg. According to the research, part two of a three-part series on consumer behavior by iAcquire ...
70 Percent of Mobile Searches Lead to Online Action Within an HourMarketing Pilgrim

all 4 news articles »

04/09/2013 07:40 AM
How To Mine Your Local Market Site Search Keyword Goldmine - Search Engine Land

Search Engine Land

How To Mine Your Local Market Site Search Keyword Goldmine
Search Engine Land
The BrightEdge survey of Enterprise Search Marketers indicated that 50% of search marketers believe understanding global keywords will be more important in 2013 than in previous years, with nearly 20% indicating it is “Much More Important.” ...


04/10/2013 09:46 AM
Integrated Marketing Week 2013: Jonathan Salem Baskin on "Search is not ... - Econsultancy (blog)

Integrated Marketing Week 2013: Jonathan Salem Baskin on "Search is not ...
Econsultancy (blog)
Jonathan Salem Baskin founded Baskin Associates in 2003 to put decades of experience in digital marketing to good use for clients. We featured insights he contributed to AdAge ("a social campaign that does nothing but entertain is as artificially ...


04/10/2013 05:14 AM
Digital ad spend soars above £5 billion - Vertical Leap News (press release)

The Guardian

Digital ad spend soars above £5 billion
Vertical Leap News (press release)
The trend has been put down to more businesses utilising a multi-channel approach to their marketing strategy. In addition, businesses are now looking to ensure their marketing efforts are optimised for mobile users, instead of adding it on as an after ...
UK digital ad spend up 12.5% to £5.42bn in 2012: reportEconsultancy (blog)
UK digital ad spend up 12.5% to almost £5.5bnIAB UK
FMCG becomes biggest spender on digital display adsThe Grocer
Media Week (registration) -The Drum
all 31 news articles »

digital marketing - Google News

Google News


04/10/2013 04:08 AM
Russell Simmons' New Venture: Digital Marketing - AdAge.com

AdAge.com

Russell Simmons' New Venture: Digital Marketing
AdAge.com
Mr. Simmons, who founded the pioneering hip-hop label Def Jam records and clothing label Phat Farm, among other things, has launched Narrative, a digital marketing, entertainment and technology company, with longtime business partner Tricia ...
Here Are All Russell Simmons's Clients At His New AgencyBusiness Insider

all 3 news articles »

04/10/2013 10:23 AM
The News-Star offering digital marketing seminar April 19 - Monroe News Star

The News-Star offering digital marketing seminar April 19
Monroe News Star
The seminar starts at 10 a.m. and local business owners, digital managers and advertising agencies are invited. The seminar is approximately 90 minutes and lunch will be served. The Digital Roadmap will be held at the Monroe Convention Center, 401 Lea ...

and more »

04/08/2013 11:52 AM
The New Normal For Digital Marketing: Automated Ad Buying Hits Tipping Point - Forbes

The New Normal For Digital Marketing: Automated Ad Buying Hits Tipping Point
Forbes
“This is the new normal for digital marketing,” Ebbert says. “It's not a one-off thing that will go away.” The panel, which featured arch-rivals in this fast-growing business, featured several lively exchanges on the key issues facing automated ad ...


04/10/2013 04:08 AM
ad:tech Announces Start Largest Digital Marketing Event in San Francisco - Business Wire (press release)

ad:tech Announces Start Largest Digital Marketing Event in San Francisco
Business Wire (press release)
DALLAS--(BUSINESS WIRE)--ad:tech San Francisco is thrilled to announce the start of the leading and most diverse marketing event in the country, an event that will bring together the digital marketing industry for keynotes from industry leaders ...


04/09/2013 12:11 PM
SHIFT Releases Open Marketing Cloud - Digital Marketing Apps Platform - CMSWire

VentureBeat

SHIFT Releases Open Marketing Cloud - Digital Marketing Apps Platform
CMSWire
Marketing collaboration platform SHIFT, has introduced the SHIFT Open Marketing Cloud, a suite of marketing applications designed to give enterprise users a platform of tools in which to create and launch marketing campaigns.
Shift attacks Salesforce, Adobe with 'open marketing cloud,' an app store for ...VentureBeat
GraphEffect Becomes SHIFT, Takes On Digital MarketingsocalTech.com
Shift Open Marketing Cloud Debuts With Suite Of Best-In-Class AppsAllFacebook
Promotion World (press release)
all 8 news articles »

04/09/2013 01:19 PM
Beverage School: Social Media, Digital Marketing on a Budget - BevNET.com

Beverage School: Social Media, Digital Marketing on a Budget
BevNET.com
From targeted tweets and direct advertising to mobile gaming and viral videos, new and longstanding companies alike are often faced with range of confusing social media options to include as part of an overall digital marketing strategy. And while ...


04/09/2013 01:33 PM
Seminar touts importance of digital marketing - Poughkeepsie Journal

Seminar touts importance of digital marketing
Poughkeepsie Journal
In an age of evolving technology, businesses are competing to stay ahead of the curve of digital marketing and social media. The GannettLocal Engagement Team hosted two seminars today that offered roughly 100 attendees insights of effective advertising ...


04/10/2013 06:26 AM
How to Measure Your Company's Digital Marketing Efforts - Business Insider

How to Measure Your Company's Digital Marketing Efforts
Business Insider
The thing about digital marketing strategies is that every company has one, even if you're not the one actively controlling it. Even if you've never spent a minute on Facebook, Twitter, Pinterest or any other Web property, customer opinion is forming ...


04/10/2013 07:29 AM
LIN Media Continues to Expand Digital Marketing Portfolio with Majority ... - SYS-CON Media (press release)

LIN Media Continues to Expand Digital Marketing Portfolio with Majority ...
SYS-CON Media (press release)
“This is another strategic acquisition that we have made to deepen and differentiate our digital marketing portfolio and provide best-in-class advertising solutions to our clients,” said Vincent L. Sadusky, President and Chief Executive Officer of LIN ...
TV Company Lin Media Buys Stake In Dedicated MediaMediaPost Communications

all 2 news articles »

04/09/2013 05:30 PM
Dealer.com's New Unified Advertising Dashboard Unites Auto Dealership Digital ... - Dealer Marketing Magazine

Dealer Marketing Magazine

Dealer.com's New Unified Advertising Dashboard Unites Auto Dealership Digital ...
Dealer Marketing Magazine
Digital marketing lets dealers see lots of metrics about how their different digital campaigns perform, but comparing campaigns and determining which ones are growing sales is still a challenge not to mention comparing them to traditional marketing. To ...