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05/20/2012 11:18 AM

Social Media & Digital Marketing Engagement Gap - Business 2 Community

Social Media & Digital Marketing Engagement Gap Business 2 Community Firms across the current digital landscape are struggling to evolve and execute cross-channel and real-time interactive digital marketing programs to become more relevant to these consumers, says this report.. Only a quarter of agencies, marketers and ... and more »

05/20/2012 04:09 AM

Facebook Timeline Questions Answered in Digital Marketer's RAW Training - San Francisco Chronicle (press release)

Facebook Timeline Questions Answered in Digital Marketer's RAW Training San Francisco Chronicle (press release) Facebook Timeline questions are answered by Digital Marketer's new RAW Training session, "Facebook Timeline for Marketers." Austin, TX (PRWEB) May 20, 2012 Facebook Timeline questions were raised by the truckload leading up to the big format switch, ... and more »

05/17/2012 07:32 AM

Campbell Soup Company Names Adam Kmiec Director, Digital Marketing and Social ... - MarketWatch (press release)

Campbell Soup Company Names Adam Kmiec Director, Digital Marketing and Social ... MarketWatch (press release) CAMDEN, NJ, May 17, 2012 (BUSINESS WIRE) -- Campbell Soup Company (NYSE:CPB) today announced the appointment of Adam Kmiec as Director, Digital Marketing and Social Media. Kmiec, 32, will lead Campbell's digital marketing and social media efforts to ... and more »

05/16/2012 08:04 AM

87% of Digital Marketers View Tag Management as Key to Their Online Success ... - MarketWatch (press release)

87% of Digital Marketers View Tag Management as Key to Their Online Success ... MarketWatch (press release) SAN DIEGO, CA and NEW YORK, NY, May 16, 2012 (MARKETWIRE via COMTEX) -- As digital technology grows increasingly complex, a large percentage of digital marketers believe that tag management is a key to their online success, according to the results of ... Econsultancy Releases Study On Tag Management AutomationMediaPost Communications all 14 news articles »

05/16/2012 02:06 PM

87% of Digital Marketers View Tag Management as Key to Their Online Success ... - San Francisco Chronicle (press release)

87% of Digital Marketers View Tag Management as Key to Their Online Success ... San Francisco Chronicle (press release) Study Cites Huge Gains in Marketing Efficiency, Cost Savings and Web Site Performance Due to Tag Management Systems San Diego, CA, and New York City, NY (PRWEB) May 16, 2012 As digital technology grows increasingly complex, a large percentage of ... Tag Management Saves Money & Time, Increases Speed & SecurityCMSWire Making tag management work for you: new report & infographicEconsultancy (blog) all 5 news articles »

05/20/2012 10:50 PM

Poorly trained graduates are 'unemployable' - Irish Independent

Poorly trained graduates are 'unemployable' Irish Independent Ian Dodson, who runs the Digital Marketing Institute, set up by the Irish digital industry itself to remedy the education problem, says almost none of Ireland's dozen-plus colleges that offer marketing qualifications carries a relevant digital ...

05/20/2012 08:33 PM

Checkout Coupon King Catalina Takes Plunge Into Digital Buying - AdAge.com

AdAge.com Checkout Coupon King Catalina Takes Plunge Into Digital Buying AdAge.com Only 1.5% of shoppers account for 80% of a typical new packaged-goods product's sales, according to a study by Catalina Marketing. And they tend to already be heavy buyers of the category and brand from which the new product comes. and more »

05/20/2012 04:49 PM

Sitecore and Brightcove Partner to Give Marketers a More Efficient Way to Add ... - CFO World

Sitecore and Brightcove Partner to Give Marketers a More Efficient Way to Add ... CFO World Sitecore today announced it has partnered with Brightcove, a leading global provider of cloud content services, to launch new online video capabilities that help marketers increase website traffic and strengthen digital marketing campaigns.

05/19/2012 08:04 AM

Camargo Insurance Agency, Inc. Offers an Interactive Way to Purchase Insurance ... - San Francisco Chronicle (press release)

Camargo Insurance Agency, Inc. Offers an Interactive Way to Purchase Insurance ... San Francisco Chronicle (press release) Camargo Insurance Agency has partnered with Astonish Results, LLC - a digital marketing and insurance sales training company that specializes in modernizing the way by which the independent insurance industry does business - to create an innovative new ... and more »

05/18/2012 06:01 AM

Sears Explains Its Success In Content Marketing - Forbes

Forbes Sears Explains Its Success In Content Marketing Forbes Earlier this week we profiled digital marketing execs from General Mills and GE on how they're running their organizations like publishers. For our third and final installment in this series on content marketing, we sat down with Julia Fitzgerald, ... and more »