mobile marketing - Google News

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06/06/2012 11:52 PM

MMA Announces New Global Board of Directors - Sacramento Bee

MMA Announces New Global Board of Directors Sacramento Bee By Mobile Marketing Association NEW YORK, June 6, 2012 -- /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced today the addition of thirteen new industry leaders to ... and more »

06/06/2012 04:10 AM

Making sense of mobile marketing - The Guardian (blog)

The Guardian (blog) Making sense of mobile marketing The Guardian (blog) The versatility of mobile as a marketing tool is one of its biggest assets. Arguably, also, one of its biggest problems â€Â" for a new brand coming to the mobile channel new, there's so much you can do that the problem is knowing what you should do. Facebook rolls out 2-step payments flow for mobile web appsInside Facebook all 9 news articles »

06/05/2012 02:41 PM

Chief Marketer 2012 Mobile Marketing Survey: Mobile Goes With Everything - Chief Marketer

2d-code Chief Marketer 2012 Mobile Marketing Survey: Mobile Goes With Everything Chief Marketer The 2012 Chief Marketer Mobile Marketing Survey finds that growing numbers of brands and etailers are using mobile either for self-contained campaigns or as the "glue' for integratred efforts that cross platforms. Tactically, bar code and QR scans are ... Marketers Increase QR Code Usage2d-code all 2 news articles »

06/06/2012 12:34 PM

IAB: Mobile Marketing Worth $5.3 Billion Globally In 2011 - Marketing Land

New Zealand Herald IAB: Mobile Marketing Worth $5.3 Billion Globally In 2011 Marketing Land A new analysis by the Interactive Advertising Bureau and partners finds the global mobile advertising market was worth $5.3 billion in 2011. Of that, $1.7 billion, or 31.4%, was generated in North America. The study was undertaken by the IAB Mobile ... Asia-Pacific Accounts for One-Third of World's Mobile Ad SpendMashable IAB: Mobile Ad Market Was $5.3 Billion Last YearWebProNews Mobile Advertising Hit $5.3 Billion In 2011MediaPost Communications Phys.Org -New Zealand Herald all 30 news articles »

06/05/2012 07:12 AM

5 Mobile Marketing Questions Every Business Owner Needs Answered - Entrepreneur

Entrepreneur 5 Mobile Marketing Questions Every Business Owner Needs Answered Entrepreneur The ICU also reports that 1.5 billion people are using the mobile web. That's a huge business opportunity. But where do you start? Here is some insight on five mobile marketing questions every business owner wants answered. 1. Should I build a mobile ...

06/04/2012 11:17 PM

Asheville-based mobile marketing company ConnectMe QR hires pioneer in mobile ... - Asheville Citizen-Times

Asheville-based mobile marketing company ConnectMe QR hires pioneer in mobile ... Asheville Citizen-Times ASHEVILLE â€Â" A fledgling mobile marketing company here has hired its first president and chief executive officer: Charles “Chas” Fritz, a pioneer in the industry who said Monday he's excited about the company's prospects. Fritz will lead ConnectME QR ... ConnectMe QR® Announces New CEO - Charles (Chas) FritzPR Web (press release) all 2 news articles »

06/06/2012 10:32 PM

Ruma, Grameen Foundation and Qualcomm Launch Mobile Survey Tools that Provide ... - MarketWatch (press release)

Ruma, Grameen Foundation and Qualcomm Launch Mobile Survey Tools that Provide ... MarketWatch (press release) Companies can use the Market Intelligence technology to survey Ruma's network of more than 15000 microentrepreneurs, including low-income consumers and retailers - a traditionally challenging demographic to reach and study. By taking part in the mobile ... and more »

06/06/2012 12:51 PM

Walgreens Powers Multi-Touch Strategy With Mobile, Social and Ecommerce - Chief Marketer

Walgreens Powers Multi-Touch Strategy With Mobile, Social and Ecommerce Chief Marketer Walgreens doesn't use the mobile numbers it acquired to send marketing messages, either. Customers can sign up instore or at the website to receive up to five special offers a month on their phones; but that's a separate opt-in entirely.

06/06/2012 05:14 PM

Arbitron Mobile Appoints Director of Sales for U.S. Operations - Sacramento Bee

Arbitron Mobile Appoints Director of Sales for U.S. Operations Sacramento Bee "Smartphones and tablets have the potential to emerge as the leading media convergence devices, offering mobile marketers a wide array of choices to reach a desired consumer base," said Mr. Dennis. During his six years at The Nielsen Company, ... and more »

06/06/2012 11:46 PM

StrongMail Automates Email and Mobile Cross-Channel Marketing with Message ... - Destination CRM

StrongMail Automates Email and Mobile Cross-Channel Marketing with Message ... Destination CRM StrongMail, a provider of email and cross-channel marketing solutions for enterprises, has released StrongMail Message Studio 7.0. This latest version of StrongMail's platform features a new audience targeting designer that allows drag-and-drop ... and more »