Monday, 25 June 2012

mobile marketing - Google News

Google News


06/25/2012 08:22 AM
Mobile Marketing: Hispanics adopt new shopping technologies at a ... - Portada Magazine

Technorati

Mobile Marketing: Hispanics adopt new shopping technologies at a ...
Portada Magazine
U.S. smartphone penetration is nearing 50 percent, so it's no surprise that the adoption of mobile shopping tools has been rapid.
M-Shopping Growth May Debunk Many Early Adopter MythsMediaPost Communications
Study Suggests Mobile is Mandatory for Multicultural ShoppersTechnorati

all 3 news articles »

06/25/2012 11:34 AM
The Mobile User and Mobile Marketers: Miles Apart - Mobile Marketing Watch

Mobile Marketing Watch

The Mobile User and Mobile Marketers: Miles Apart
Mobile Marketing Watch
The following is a guest post by Jason Wells, the CEO of ContactPoint. The executive summary of this year's Chief Marketer 2012 Mobile Marketing Survey is.
Tech Knowledge Gap Hinders Mobile MarketersFox Business
IBM marketing survey: Mobile marketing is hot but CIOs and CMOs ...EE Herald
IBM State of Marketing 2012: Struggles With Social, Mobile ...CMSWire
Warc
all 7 news articles »

06/25/2012 06:03 AM
Augme Technologies Receives New Targeted Marketing Patent - MarketWatch (press release)

Mobile Marketing Watch

Augme Technologies Receives New Targeted Marketing Patent
MarketWatch (press release)
The foundational mobile marketing patent portfolio is a critical barrier to entry to Augme's competitors and a revenue center through Augme's enforcement and ...
Augme Technologies Has 'Targeted' Vision for The Future of Mobile ...Mobile Marketing Watch

all 6 news articles »

06/25/2012 03:06 PM
Why the Verizon and T-Mobile spectrum deal could still fall apart - CNET

Politico

Why the Verizon and T-Mobile spectrum deal could still fall apart
CNET
But could the co-marketing piece of Verizon's cable spectrum deal threaten to derail Verizon's big plans? Read this blog post by Marguerite Reardon on Mobile.
T-Mobile, Verizon agree on spectrum dealPolitico
SpectrumCo Critics Weigh In on Verizon-T-Mobile TradeMultichannel News
Verizon, T-Mobile plan spectrum swapAustralian Techworld
FierceCable -The Next Web
all 447 news articles »

06/25/2012 03:34 PM
How to introduce mobile marketing to your business - QR Code Press

QR Code Press

How to introduce mobile marketing to your business
QR Code Press
Mobile marketing, the most important step is to get started â€Â" the key is knowing how. The following tips can help in understanding the first steps.


06/25/2012 07:01 AM
What Consumers Need in a Mobile Marketing Campaign - The NextWomen Business Magazine

The NextWomen Business Magazine

What Consumers Need in a Mobile Marketing Campaign
The NextWomen Business Magazine
But the fact is that mobile marketing is still new to brands and consumers alike. As consumers we're not quite sure what we expect out of brands on mobile - in ...
Five trends in mobile media marketDigital Market Asia
Why Brands Should Expect More, and Better, in MobileMediaPost Communications

all 3 news articles »

06/25/2012 04:47 PM
70 percent of marketers focusing on mobile web presence for ... - Brafton

Brafton

70 percent of marketers focusing on mobile web presence for ...
Brafton
A report from StrongMail found that more companies are looking to make marketing campaigns compatible with mobile devices.
More Hold-Outs Plan to Begin Mobile MarketingThe FINANCIAL

all 2 news articles »

06/25/2012 10:47 PM
Mobile-marketing experts advise against purely mobile campaigns - Campaign Asia-Pacific

Mobile-marketing experts advise against purely mobile campaigns
Campaign Asia-Pacific
SINGAPORE - Brands should not launch purely mobile campaigns but ... in an integrated fashion, according to mobile-marketing experts from ESPN and Disney.


06/24/2012 05:28 AM
Making Mobile Marketing Work for Your Business - Terra.com

Making Mobile Marketing Work for Your Business
Terra.com
In his book Mobilized Marketing, author Jeff Hasen details the strategies and tactics that move products and build loyalty through mobile devices, arguably your ...


06/25/2012 01:07 PM
Rosetta Offers Survey Insights to Forrester Customer Experience ... - Sacramento Bee

Rosetta Offers Survey Insights to Forrester Customer Experience ...
Sacramento Bee
"Marketers need to focus their efforts on critical moments in the buyer's journey, where mobile and other connected device tactics can best impact behavior." ...
EffectiveUI Showcases Patient-Centric User Experience at Forrester ...Business Review USA (press release)

all 36 news articles »

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