digital marketing - Google News

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07/18/2012 12:10 AM

Are Digital Marketers Drowning in Data? - ClickZ

Are Digital Marketers Drowning in Data? ClickZ I recently had the opportunity to catch up with Kirby Winfield, the SVP of corporate development at comScore, Inc., and ask him a few questions about consumer data and data in general. Tim Nichols: What is the biggest mistake marketers make when ...

07/18/2012 07:31 AM

Digital Marketing Needs To Work in Tandem With Traditional Marketing - Business 2 Community

BusinessDay Digital Marketing Needs To Work in Tandem With Traditional Marketing Business 2 Community I keep hearing people say that one marketing medium is better than the other, or that traditional marketing is dead because of social media. While I LOVE social media, I also still see the benefit of traditional marketing. I use radio advertising ... The Apple approach to social media: just ignore itEconsultancy (blog) The Metrics Don't Match the MediaClickZ all 109 news articles »

07/17/2012 04:22 AM

6 Best Practices for Digital Marketing Agency Reporting - ClickZ

6 Best Practices for Digital Marketing Agency Reporting ClickZ Reporting digital marketing success as part of a formalized process can be a huge win for both agencies and clients to build productive long-term relationships together. I've seen this in both my current role on the Google Analytics team and the agency ...

07/18/2012 07:31 AM

PulsePoint Names Sloan Gaon Chief Executive Officer - MarketWatch (press release)

PulsePoint Names Sloan Gaon Chief Executive Officer MarketWatch (press release) Gaon brings extensive executive management expertise in global digital marketing, content and e-commerce, most recently serving as CEO of Dotmenu, the leading online food e-commerce company, where he successfully navigated its acquisition by ... and more »

07/18/2012 10:57 AM

Mobile Marketing Lags in China, World's Biggest Cellphone Market - AdAge.com (blog)

AdAge.com (blog) Mobile Marketing Lags in China, World's Biggest Cellphone Market AdAge.com (blog) Mr. Graylin will be a speaker at Ad Age's China conference on Building Brands Beyond Tier One http://events.adage.com/china/index.php?page=home on the digital panel, along with Dorcas Lau, Unilever's VP, digital marketing and e-commerce for North ... and more »

07/17/2012 11:25 AM

When it Comes to Digital Marketing in the Sleep Medicine Field…If You Snooze ... - Virtual-Strategy Magazine

When it Comes to Digital Marketing in the Sleep Medicine Field…If You Snooze ... Virtual-Strategy Magazine Since 2002, Timeforcake has provided a full range of website design, development, strategy, and digital marketing services to hundreds of businesses and organizations across the U.S.. To create the new website, the team at Timeforcake worked closely ... and more »

07/16/2012 01:02 AM

Oxford College of Marketing Provides Open Access to Their Digital Courses - MarketWatch (press release)

Marketing Week Oxford College of Marketing Provides Open Access to Their Digital Courses MarketWatch (press release) Digital Marketing is now an essential part of the marketing mix, and all Marketers of the present and future need to have a working knowledge and understanding of this fast evolving area. Oxford College of Marketing are the only college able to do this ... Marketers keep pace with digital developmentsMarketing Week Become a Professional Marketer and Digital SpecialistEIN News (press release) all 32 news articles »

07/18/2012 11:20 AM

Tempo Creative Announces New Hire - Virtual-Strategy Magazine

Tempo Creative Announces New Hire Virtual-Strategy Magazine Tempo Creative, a leading Arizona digital marketing authority providing measurable results and ROI for clients, announced that Kyle Aulerich has joined the organization. Aulerich joins Tempo Creative in the position of Senior Vice President of Business ... and more »

07/18/2012 06:02 AM

Engauge Selected as Advertising and Digital Agency of Record for HoneyBaked - MarketWatch (press release)

Engauge Selected as Advertising and Digital Agency of Record for HoneyBaked MarketWatch (press release) Engauge is a full-service marketing agency for the digital and social age. They help grow clients' businesses by leveraging creativity and technology to connect brands and consumers through the most relevant content and channels. The agency's client ... and more »

07/18/2012 08:58 AM

For travel, paid search works but email can be a drag: report - Econsultancy (blog)

Econsultancy (blog) For travel, paid search works but email can be a drag: report Econsultancy (blog) It may not be the sexiest digital marketing tool, but email can be a powerful driver of business on today's internet -- big business. Travel firms using email, however, may want to reconsider their use of email marketing following a study conducted by ... Cross-Channel Insights Show Impact of Exposure Type and Sequence on ...MarketWatch (press release) Attribution Requires Marketers To Understand Display Ad ImpactMediaPost Communications all 8 news articles »