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07/05/2012 11:09 AM

Google Takes Mobile Marketing a Notch Higher - AllAfrica.com

Google Takes Mobile Marketing a Notch Higher AllAfrica.com Last week one of the tech world's most anticipated spiritual events took place in the US. The Google IO is the religious equivalent of a pilgrimage. Developers and tech enthusiasts shift their attention to one of the world's most followed businesses ... and more »

07/06/2012 05:06 AM

Majority of Marketers Plan to Increase Mobile Budgets in 2013 - Mashable

Mobile Marketing Watch Majority of Marketers Plan to Increase Mobile Budgets in 2013 Mashable A new study found 70% of marketers plan to increase budgets for mobile in 2013. But is this really necessary? Mobile Marketing Budgets to Balloon in 2013Mobile Marketing Watch Should luxury marketers develop an app-per-line experience?Luxury Daily all 3 news articles »

07/02/2012 07:46 PM

As Airbus lands, Mobile is ready for take-off - Examiner.com

Moneycontrol.com As Airbus lands, Mobile is ready for take-off Examiner.com Mobile Marketing Examiner. + Subscribe. Mobile, Ala.: - Airbus announced their commitment to the City of Mobile and the State of Alabama today before a crowd of over 1000 people. Media representatives from all over the world were poised with cameras ... Airbus to open factory on rival Boeing's US turfReuters all 1,250 news articles »

07/03/2012 05:02 AM

Fiksu, Mobile App Marketing Platform, Secures $10M in Series B Funding Led by ... - MarketWatch (press release)

VentureBeat Fiksu, Mobile App Marketing Platform, Secures $10M in Series B Funding Led by ... MarketWatch (press release) "There is no question that mobile marketing will be of increasing value to the top-name brands who want to capture their target audience on-the-go," said Johnny Won, Mobile and Gaming Platform Manager, Hill Holiday. "Our partnership with Fiksu ensures ... Fiksu raises $10M for mobile app marketing platformVentureBeat Fiksu Inks $10M in Fresh CapitalPrivate Equity Hub (press release) Fiksu closes $10m from Qualcomm, CRV for app marketingDigital Media Wire all 29 news articles »

07/06/2012 05:46 PM

4 Rules for Luxury Brand Mobile Marketing - Mashable

4 Rules for Luxury Brand Mobile Marketing Mashable The mobile device requires brand marketers to rethink engagement strategies. Here are four ways to do that.

07/05/2012 09:32 AM

Marketers Take Mobile Ads for a Test Drive - Businessweek

Marketers Take Mobile Ads for a Test Drive Businessweek In the next few weeks, some iPhone users will start seeing mobile ads from Samsung, one of Apple's biggest competitors and the maker of the hit Galaxy phone. The ads will offer as much as $300 to people who trade in their Apple device for a Samsung. and more »

06/29/2012 10:45 AM

Mobile Marketing to Fourth of July Road Trippers - Forbes

Mobile Marketing to Fourth of July Road Trippers Forbes I recently heard someone use the phrase “be real in real time” when talking about using new social media marketing tools, and it struck a chord with me. It's a nice way to summarize some of the marketing concepts I've always thought about during my ...

07/05/2012 08:49 AM

Mobile Marketing Goes To The Dentist - Mobile Marketing Watch

Mobile Marketing Watch Mobile Marketing Goes To The Dentist Mobile Marketing Watch On Thursday, Internet Dental Alliance (IDA) announced a big development that should drill out more than few lingering problems for dentists looking to promote. New IDA Websites Make Mobile Dental Marketing Easy For Large & Small ...San Francisco Chronicle all 35 news articles »

07/06/2012 06:40 AM

Mobile Gaming: How to Be Where Everyone Already Is - ClickZ

Mobile Gaming: How to Be Where Everyone Already Is ClickZ The marketing environment for mobile gaming is largely split into two branches, in-game and around-game advertising. In-game offers more opportunities for deep engagement, while around-game is most effective at providing audiences at scale. Mobile ... and more »

07/06/2012 06:31 PM

MMA Forum: Mobile Connecting Hearts and Minds - Business 2 Community

MMA Forum: Mobile Connecting Hearts and Minds Business 2 Community Last month the Mobile Marketing Association Forum was held in New York and it was their best forum conference to date. The industry's leading mobile marketing.