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07/16/2012 09:52 AM

Mobile Marketing Magic: Making the Most of the Hot New Trend - Huffington Post (blog)

Mobile Marketing Magic: Making the Most of the Hot New Trend Huffington Post (blog) Deciding to go mobile is, for many, no longer an option. With staggering numbers of people accessing content on their mobile phones, mobile is a must. QR codes could be hiding a dark sideQR Code Press all 2 news articles »

07/16/2012 04:01 AM

MMA Secures Over $1 Million For First-Ever Global Cross Marketing ... - MarketWatch (press release)

Everything PR MMA Secures Over $1 Million For First-Ever Global Cross Marketing ... MarketWatch (press release) "As we integrate mobile into our marketing mix, it is critical for a brand like Coca-Cola to gain global insights on our ROI across our worldwide spend," said Tom Daly, Group Director, Global Connections, The Coca-Cola Company. "With its diverse global ... MMA scores $1M to measure mobile marketing effectivenessFiercemobilecontent Tech: MMA Aims to Give Brands Better…Adweek MMA Embarks on Ambitious Research ProjectMobile Marketing Watch Everything PR all 12 news articles »

07/16/2012 07:01 AM

Tablets & Smartphones Generate Strong Ad Engagement, According to IAB ... - MarketWatch (press release)

Tablets & Smartphones Generate Strong Ad Engagement, According to IAB ... MarketWatch (press release) NEW YORK, Jul 16, 2012 (BUSINESS WIRE) -- Illuminating the different ways that smartphones and tablets are changing consumer behavior, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence today released "Mobile's ... Tablet Users Highly Responsive to Marketing EffortsBusinessNewsDaily Tablets, Smartphones Drive Engagement, Ad ResponseMediaPost Communications all 10 news articles »

07/16/2012 09:25 AM

Over 150 Location and Mobile Marketing Leaders Meet in San Jose this October ... - Virtual-Strategy Magazine

Over 150 Location and Mobile Marketing Leaders Meet in San Jose this October ... Virtual-Strategy Magazine M for Mobile are pleased to announce the return of The Location Business Summit, USA. Being held on October 16-17 in San Jose, the LBS Summit USA will once again unite over 150 Senior Level Executives in the LBS, navigation and mobile marketing ... and more »

07/16/2012 11:13 AM

Hipcricket mobile marketing breaks 200000 mark in the industry - QR Code Press

Hipcricket mobile marketing breaks 200000 mark in the industry QR Code Press mobile marketing and a subsidiary of Augme Technologies Inc., has just announced that it has broken the 200000 mark for its campaigns. This.

07/16/2012 07:44 AM

Marketing specialist, Velti, urges retailers to review their mobile strategy - Retail Times

Marketing specialist, Velti, urges retailers to review their mobile strategy Retail Times Mobile marketing specialist Velti has put together a list of core questions retailers should ask themselves if they are serious about mobile. Velti To Benefit From Surging Tablet DemandSeeking Alpha all 2 news articles »

07/16/2012 08:30 AM

ANA Survey: Marketers' Use of Social Media, Mobile and Video Grows as Does ... - SHOOT Online

ANA Survey: Marketers' Use of Social Media, Mobile and Video Grows as Does ... SHOOT Online Marketers' use of newer media has exploded in recent years, with once unheard of channels claiming a firm place in marketing tool chests. However, the inability to prove ROI has done little to instill marketer confidence in these channels, according to ... The Association of National Advertisers (ANA) Digital & Social Media ...MarketWatch (press release) ANA: Advertisers Wary That Media Rebates to Agencies Are Spreading in USAdAge.com Media Rebates Hits ANA's Fan, Liodice Calls For 'Explicit Contracts,' AuditsMediaPost Communications all 9 news articles »

07/16/2012 09:58 AM

Mobile Retail Commerce Rises While Social Shopping Drops in Second Quarter ... - MarketWatch (press release)

Mobile Retail Commerce Rises While Social Shopping Drops in Second Quarter ... MarketWatch (press release) IBM's Retail Online Index identified several trends of importance to chief marketing officers (CMO), e-commerce leaders and customer service professionals. Over the second quarter consumers continued to embrace mobile devices as a shopping tool, with ... and more »

07/16/2012 02:08 AM

Experts Say Businesses Need to Go Mobile as Aussie Smartphone Users Increase - San Francisco Chronicle (press release)

Marketing magazine Australia (blog) Experts Say Businesses Need to Go Mobile as Aussie Smartphone Users Increase San Francisco Chronicle (press release) Website development company Spanky Media confirms the need for businesses to enter into mobile marketing, as new study shows 52% of Australians are now using smartphones. [...] it was shown that 65% of smartphone owners use their mobile devices ... Mobile Website Design and Mobile Marketing Are Transforming Shopping ...Virtual-Strategy Magazine Why you should be thinking mobile firstMarketing magazine Australia (blog) Businesses Need to Go Mobile as Aussie Smartphone Users IncreaseTechie Insider all 12 news articles »

07/16/2012 05:06 AM

Blue Coat Closes Mobile App Security Gap by Giving IT Control Over Mobile ... - MarketWatch (press release)

telecomlead.com Blue Coat Closes Mobile App Security Gap by Giving IT Control Over Mobile ... MarketWatch (press release) SUNNYVALE, CA, Jul 16, 2012 (MARKETWIRE via COMTEX) -- Blue Coat Systems, Inc., a market and technology leader of Web security and WAN optimization solutions, today introduced mobile application controls that close the security gap created by ... Blue Coat Adds Mobile Application Management for Corporate NetworksNetworkComputing.com all 26 news articles »