search marketing - Google News

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07/25/2012 12:37 AM

Conductor: Search marketing increases brand lift - Direct Marketing News

Conductor: Search marketing increases brand lift Direct Marketing News Conductor: Search marketing increases brand lift. Enterprises should consider using search marketing for branding purposes, says Nathan Safran, director of research at Conductor, a provider of SEO platforms. Safran bases his assertion off a Conductor ... Multiple Media Convergence in Search Results Increases Brand AwarenessKoMarketing Associates New Research From Conductor Shows Millions of Dollars in Brand Value Lost ...Business Review USA (press release) all 5 news articles »

07/24/2012 11:02 AM

WebMetro Continues Pushing Boundaries of Search Marketing Technology with ... - MarketWatch (press release)

WebMetro Continues Pushing Boundaries of Search Marketing Technology with ... MarketWatch (press release) To continue pushing the boundaries in innovation and search marketing results through toolsets, WebMetro recently added to its leadership team one of the industry's brightest technology stars. Kandasamy joins WebMetro as Chief Technology Officer and ... and more »

07/24/2012 10:14 PM

Infographic Shows Continued Search Marketing Growth In The U.S., U.K., And ... - TheStreet.com (press release)

Fourth Source Infographic Shows Continued Search Marketing Growth In The U.S., U.K., And ... TheStreet.com (press release) Adobe Systems Incorporated (Nasdaq:ADBE) today released findings from its Adobe® Digital Index report focused on digital advertising industry insights for Q2 2012, plus an outlook for the remainder of the year. Each year, Adobe analyzes advertiser and ... Search spend grows in the UKVertical Leap News (press release) Search budgets, performance continue to growBtoB Magazine New research reveals search spend rises as does mobile opportunitiesFourth Source The Drum all 12 news articles »

07/25/2012 10:45 AM

MozCon: Fishkin on future of SEO - The Seattle Times (blog)

MozCon: Fishkin on future of SEO The Seattle Times (blog) Search marketing guru Rand Fishkin's annual MozCon tent revival began this morning at the Westin, where hundreds of marketers using Fishkin's tools are meeting this week. Fishkin is co-founder and chief executive of SEOMoz, a 79-person company that ...

07/25/2012 11:29 AM

TripAdvisor shares plunge on marketing shift, international slowdown - Reuters

TripAdvisor shares plunge on marketing shift, international slowdown Reuters O) fell as much as 19 percent on concerns that the travel recommendation site's shift away from search engine marketing to social media is hurting growth. On Tuesday, the company reported second-quarter sales that missed analysts' estimates and said ... and more »

07/23/2012 06:33 AM

Digital Net Agency Launches Clicks-for-a-Cause: Search Marketing Aid for ... - MarketWatch (press release)

Digital Net Agency Launches Clicks-for-a-Cause: Search Marketing Aid for ... MarketWatch (press release) "The current economic environment presents significant challenges to the fundraising efforts of today's non-profits and charities, and tight budgets allow little room for marketing," said Digital Net Agency CEO Aaron Baker. "Search marketing is one of ...

07/24/2012 11:01 AM

WebMetro Continues Pushing Boundaries of Search Marketing Technology with ... - Business Wire (press release)

WebMetro Continues Pushing Boundaries of Search Marketing Technology with ... Business Wire (press release) As one of the leading search marketing agencies, WebMetro continues to stay on the forefront of search marketing optimization through its proprietary technology platform DSMM Advantage™. For over ten years the agency has been developing and evolving ...

07/25/2012 07:15 AM

5 Reasons to Diversify Your Search Strategy with PPC Advertising - Business 2 Community

5 Reasons to Diversify Your Search Strategy with PPC Advertising Business 2 Community This is both good news and bad news for marketers. On the plus side, Google continues to roll out more and better types of search advertising to help marketers target their customers. On the negative side, you (obviously) have to pay for those clicks.

07/24/2012 12:06 PM

Aligning Cross-Functional Marketing Teams - Search Engine Journal

Aligning Cross-Functional Marketing Teams Search Engine Journal While my role is different from most search engine marketers working in an agency setting, it makes it easier to bring alignment to cross-functional digital teams due to exposure to both worlds. In order to ensure everyone is in the loop and the client ...

07/25/2012 07:08 AM

Search Converting Across Multiple Channels Leads To Higher Clicks, Lower CPCs - MediaPost Communications

Search Converting Across Multiple Channels Leads To Higher Clicks, Lower CPCs MediaPost Communications Increased traffic across mobile devices in Q2 prompted marketers to spend more for mobile search ads on smartphones and tablets -- shifting costs per click, especially for Google, according to a study published Wednesday. The study shows that costs per ... Search spend up on last year as CPCs decreaseEconsultancy (blog) Report: Tablets Offer Lower CPC, Higher Conversions Than Desktop PCsSearch Engine Land all 3 news articles »