mobile marketing - Google News

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08/23/2012 01:02 PM

Google Executive Pedro Moya to Share Expertise on Mobile Marketing at 2012 ... - The Herald | HeraldOnline.com

Google Executive Pedro Moya to Share Expertise on Mobile Marketing at 2012 ... The Herald | HeraldOnline.com PHOENIX, Aug. 23, 2012 â€Â" /PRNewswire/ -- The Business Marketing Association (BMA) Phoenix and the Arizona Technology Council announced that Pedro Moya, head of industry, manufacturing and distribution at Google, will serve as the keynote speaker ... and more »

08/23/2012 04:35 PM

The Hottest Marketing Trends Everyone Should Know About: Mobile Marketing ... - Business 2 Community

Business 2 Community The Hottest Marketing Trends Everyone Should Know About: Mobile Marketing ... Business 2 Community Mobile marketing and QR codes offer businesses new ways to contact with potential customers and engage consumer interest. Of the two, mobile marketing seems to be the hotter trend, which is perhaps unsurprising considering the rapid consumer adoption ...

08/22/2012 10:51 AM

What Does It Take For Mobile Marketing To Succeed On The iPhone and iPad? - Cult of Mac

New York Times What Does It Take For Mobile Marketing To Succeed On The iPhone and iPad? Cult of Mac Over the past several months, we've seen studies on the reactions that iPad and iPhone users have to mobile marketing initiatives. Often these studies suggest that the iPad is a golden opportunity for marketing professionals. We've also seen the ways ... Facebook Reorients Itself for a Small-Screen WorldNew York Times all 265 news articles »

08/23/2012 01:06 PM

Q&A: The Proprietor of New York's Mobile Paternity Truck - Businessweek

Q&A: The Proprietor of New York's Mobile Paternity Truck Businessweek So in 2010, he used his experience in health-care administration and mobile marketing to start Health Street, a company that provides DNA testing, alcohol testing, and background check services, not just on-site, but also from a traveling recreational ... and more »

08/23/2012 03:50 PM

Mobile Is What Every Retailer Should Have in their Back-To-School Marketing - Business 2 Community

Mobile Is What Every Retailer Should Have in their Back-To-School Marketing Business 2 Community Like any good student, a learned retailer's mobile promotion starts with good education and sound preparation. And all mobile marketing begins by building a valuable mobile database of their best customers with compliance and security in mind ...

08/23/2012 05:04 PM

5 barriers to mobile ad success - iMedia Connection

iMedia Connection 5 barriers to mobile ad success iMedia Connection It is also very difficult to map all of the online audience data that companies have collected over the years to mobile users -- again limiting the value of their mobile audiences for sophisticated marketing efforts. The fix: If these publishers can ... and more »

08/20/2012 06:02 AM

Ad Age Releases First Mobile Marketing Fact Pack - AdAge.com

AdAge.com Ad Age Releases First Mobile Marketing Fact Pack AdAge.com If you're still wondering if it's the year of mobile, you've already missed it. While the medium pales in advertising dollars spent -- just $6.4 billion worldwide in 2012 -- it occupies an outsized place in the marketer's consciousness. Why? The ... Ad Age Touts 'Mobile Marketing Fact Pack'Mobile Marketing Watch all 2 news articles »

08/23/2012 10:49 AM

Meet the most promising start-ups in mobile marketing - iMedia Connection (blog)

Meet the most promising start-ups in mobile marketing iMedia Connection (blog) There's only one week left for you to weigh in on the best mobile start-ups in the media and marketing landscape! Voting for the 2nd Annual Next Wave Challenge and Showcase, a crowd-sourced start-up program hosted by iMedia, will close on August 31.

08/23/2012 02:43 PM

Q&A: Mobile Makes Inroads On Event Marketing - MediaPost Communications

MediaPost Communications Q&A: Mobile Makes Inroads On Event Marketing MediaPost Communications For years, marketing at events has been pretty much the same, whether the event was fun (think Lollapalooza), dreary (maybe the annual convention of the Casket & Funeral Supply Association of America) or high profile (perhaps the GOP Convention, ...

08/23/2012 12:58 PM

After Acquisition, ePrize Committed to Mobile Growth, Hiring - Xconomy

Metromode Media After Acquisition, ePrize Committed to Mobile Growth, Hiring Xconomy ePrize snapped up Chicago-based mobile marketing agency Cellit in January in anticipation of how the growing mobile market will change digital interaction. “We believe we're really well positioned to lead mobile engagement. It's all about creating a ... CEO on acquisition of ePrize: Lose Gilbert, gain funds for acquisitionsCrain's Detroit Business EPrize Acquired by Private-Equity Firm Catterton PartnersAdAge.com ePrize Acquired by Consumer-Focused Private Equity Firm Catterton PartnersBusiness Review USA (press release) all 20 news articles »