digital marketing - Google News

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09/16/2012 04:36 PM

L'Oreal's Digital Spending Boost Is Paying Off Big Time - AdAge.com

AdAge.com L'Oreal's Digital Spending Boost Is Paying Off Big Time AdAge.com Now L'Oreal USA CMO Marc Speichert, who has made developing the company's digital-marketing capability a centerpiece of his work since joining from Colgate-Palmolive Co. in 2010, is taking some time to evaluate how that effort has paid off. The verdict ...

09/16/2012 04:36 PM

Muddled Marketing Saves 'the Cloud' From Backlash - AdAge.com

AdAge.com Muddled Marketing Saves 'the Cloud' From Backlash AdAge.com Cloud computing should be suffering a PR crisis of epic proportions. But it's been saved, in part, by its own hazy marketing. On Aug. 3, Mat Honan, a senior reporter for Wired, had his digital life destroyed by hackers. They started with Mr. Honan's ...

09/14/2012 11:14 AM

3 Digital Marketing Trends To Watch in 2012 and Beyond - Customer Think (blog)

Econsultancy 3 Digital Marketing Trends To Watch in 2012 and Beyond Customer Think (blog) An accelerated rate of change has always been a hallmark of social marketing, and with this in mind, eMarketer published a study in this area, Top Digital Trends for 2012. It explores digital marketing trends in 2012 and beyond, and predicts dramatic ... Yes, you can buy a like (and you just might want to)Econsultancy (blog) Social, website effectiveness go hand-in-handBtoB Magazine all 18 news articles »

09/12/2012 02:41 PM

Lyris One digital marketing platform aims to maximize value of big data - ZDNet

Lyris One digital marketing platform aims to maximize value of big data ZDNet Digital marketing company Lyris has launched a new big data platform designed to help marketers transform the massive amounts of customer interactive data into information that can maximize the relevance and value of every customer interaction. Lyris Unveils First Digital Marketing Platform to Address Big Data ChallengeADOTAS Lyris Thinks Big (Data) with New Marketing PlatformCMSWire all 14 news articles »

09/15/2012 10:15 AM

SM Prime wins ICSC community support, digital marketing awards - Philippine Star

SM Prime wins ICSC community support, digital marketing awards Philippine Star SM Prime Holdings won the International Council of Shopping Center's prestigious Asia Pacific Community Support Award for its Operation Sendong: People Helping People to Rebuild a City outreach program, as well as a Digital Marketing Gold Award for its ...

09/16/2012 05:07 AM

Alabama Media Group announces key sales and marketing leaders - The Birmingham News - al.com (blog)

Alabama Media Group announces key sales and marketing leaders The Birmingham News - al.com (blog) Dee Dee Mathis will be vice president, digital solutions and will guide product offerings for all aspects of digital marketing including search engine optimization, pay per click, social media and advanced audience targeting on al.com. She has served ... and more »

09/13/2012 08:58 AM

Seminar educate business owners about digital marketing - Aiken Standard

Seminar educate business owners about digital marketing Aiken Standard Business owners might not know how to juggle and cope, which is why the "7 Mistakes You Are Probably Making in Online Marketing" seminar held in Aiken and Augusta next week might be the place to go. Over 100 companies have already responded to the ... and more »

09/14/2012 10:18 AM

Realtors take to digital marketing to cut ad spend - Hindu Business Line

Hindu Business Line Realtors take to digital marketing to cut ad spend Hindu Business Line Online marketing, the sole domain of consumer goods companies, retail firms and travel agencies, has now got property developers lapping it up. The realty sector plans to launch different digital applications to engage with prospective home buyers, and ...

09/14/2012 03:11 AM

10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

Econsultancy (blog) 10 interesting digital marketing stats we've seen this week Econsultancy (blog) In the US and Europe, 40% of revenue for online retailers comes from returning or repeat purchasers, who represent only 8% of all visitors, according to Adobe's Digital Index report. Marketers in the US and Europe must bring in five and seven shoppers ...

09/15/2012 07:07 PM

Why Govt, Business Operations Must Go 'Digital' By Experts - The Guardian Nigeria

Why Govt, Business Operations Must Go 'Digital' By Experts The Guardian Nigeria According to Managing Director and Chief Executive Officer of WSI West Africa (a digital marketing outfit), Mr. Edirin Abamwa, this is necessary to fully implement the Central Bank of Nigeria's policy on cashless transactions as well as protect ...