Saturday, 22 September 2012

mobile marketing - Google News

Google News


09/20/2012 03:18 PM
Mobile Marketing Too Large For Brands To Ignore - Forbes

Mobile Marketing Too Large For Brands To Ignore
Forbes
And this is not a typo, either: Among all interactive marketing platforms, mobile marketing is expected to grow 38% over the next five years with an estimated $8.2 billion being allocated to it by the year 2016. It would appear, however, that despite ...


09/22/2012 06:41 AM
First Smarties India Awards announced - Times of India

exchange4media.com

First Smarties India Awards announced
Times of India
NEW DELHI: Mobile Marketing Association ( MMA) presented the first of The Smarties India 2012 Awards across 15 categories today. The Smarties is the only global awards programme dedicated to mobile marketing and recognises local, regional and ...
Smarties India 2012: Maxus sweeps inaugural awardsexchange4media.com

all 3 news articles »

09/21/2012 12:44 PM
Mobile Search: 4 Ways it is Different - Search Engine Journal

Mobile Search: 4 Ways it is Different
Search Engine Journal
I've spoken about mobile marketing several times in the last two months and spoken with a lot of mobile marketers. And one of the biggest topics of concern among mobile marketers is mobile search. Depending on the source, mobile search will surpass ...


09/21/2012 05:33 PM
Vibes Brings Apple's Passbook To Life With Catapult™ Mobile Pages - Sacramento Bee

Vibes Brings Apple's Passbook To Life With Catapult™ Mobile Pages
Sacramento Bee
21, 2012 -- /PRNewswire/ -- Vibes, a mobile marketing and technology company, is debuting Catapult™ Mobile Pages with Passbook integration. Mobile consumers who updated their iPhones this week with Apple's new iOS 6 software are now looking to fill ...

and more »

09/21/2012 07:12 AM
Mobile marketing: what's over, what's now, what's tomorrow? - Inside Tucson Business

Mobile marketing: what's over, what's now, what's tomorrow?
Inside Tucson Business
As a result, mobile marketing will grow faster than we can imagine and have a huge impact on consumers and businesses. This unprecedented speed to market makes it hard to sort out which mobile marketing trends are worth pursuing. What is already “over” ...

and more »

09/22/2012 12:42 AM
Infographic: Consumers favor email over other mobile messaging - Direct Marketing News

Infographic: Consumers favor email over other mobile messaging
Direct Marketing News
The “Consumer Perceptions of Mobile Marketing for StrongMail” study also reveals that most smartphone users (65%) are willing to receive email promotions at least once a week, but are far less interested in receiving deals via SMS or in-app messages.


09/18/2012 01:58 PM
Velti stock soars on $27M mobile marketing deal - Businessweek

Velti stock soars on $27M mobile marketing deal
Businessweek
NEW YORK (AP) â€Â" Velti PLC shares soared by nearly 12 percent Tuesday after the mobile marketing technology company said it signed a $27 million two-year deal with an unnamed "major U.S. brand." THE SPARK: Velti said that the program will "drive ...
Velti Closes Largest-Ever Mobile Marketing Deal With Major US Brand, in $27 ...The Herald | HeraldOnline.com
Velti Just Closed A $27 Million Mobile Ad DealBusiness Insider

all 20 news articles »

09/19/2012 01:23 AM
3 Mobile Marketing Must Haves for the Holiday Season - Search Engine Watch

Chief Marketer

3 Mobile Marketing Must Haves for the Holiday Season
Search Engine Watch
It seems as if the holiday season begins earlier and earlier each year, driven by a must-have designer purse, the latest children's toy, or the hottest new technology. To keep pace with consumers, retailers are constantly evolving their strategy to ...
Secret Marketing Santa: 4 Top Tips for a Successful Online Holiday CampaignChief Marketer

all 7 news articles »

09/21/2012 11:35 PM
“Mobile ad spends in India to grow by 40 pc” - exchange4media.com

exchange4media.com

“Mobile ad spends in India to grow by 40 pc”
exchange4media.com
The MMA (Mobile Marketing Association), in partnership with exchange4media, today released the first mobile advertising spend report for India, which estimates the size of the current spend at Rs 180 crore (US$33 million), and is expected to increase ...
Mobile ad spends in India to grow by 40%: MMATimes of India
Mobile ads spend to touch Rs 250 cr in 2013Hindu Business Line
Quick viewFinancial Express

all 11 news articles »

09/21/2012 07:21 AM
iMobiTrax Launches Enhanced Mobile Advertising And Marketing Tracking ... - Equities.com

iMobiTrax Launches Enhanced Mobile Advertising And Marketing Tracking ...
Equities.com
Mobile click fraud is on an alarming rise with very few options for mobile marketers to combat it. Every smart Mobile Advertiser knows that in order to create and maintain a successful mobile marketing campaign it requires a very selective integration ...
iMobiTrax Launches Innovative Tracking FeaturesAdvertisement Journal

all 7 news articles »

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