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09/11/2012 01:52 PM

The Search Marketers Guide to Creative Testing and Optimization, Part 4 - Business 2 Community

The Search Marketers Guide to Creative Testing and Optimization, Part 4 Business 2 Community From selecting creative elements for testing to reaching statistical significance, this four part blog series reviews basic and advanced tips for conducting a successful creative test. Last week, we discussed how to prioritize tests based on return and ...

09/10/2012 04:15 PM

Top 5 Search Marketing Coping Mechanisms - ADOTAS

Search Engine Land Top 5 Search Marketing Coping Mechanisms ADOTAS Written on: Sep 10, 2012; Author: Thi Thumasahit |; Share · Top 5 Search Marketing Coping Mechanisms. D espite the billions of dollars invested in paid search technology over the past decade, managing a paid search campaign is a time-consuming process. 5 Steps For A Flawless Paid Search LaunchSearch Engine Land all 2 news articles »

09/11/2012 09:25 AM

Microsoft's “Bing it On” Marketing Challenges Google Search Engine - The Droid Guy

NDTV Microsoft's “Bing it On” Marketing Challenges Google Search Engine The Droid Guy Microsoft has just recently kick-started their “Bing it on” challenge. This will put Bing up against Google to see what search engine is actually able to provide better and more relevant results for the user. Google has boasted of being the most ... Internet marketing news roundup, September 10Brafton Bing's marketing campaign shows people prefer it over GoogleGant Daily Bing Will Be the Default Search Engine on Kindle FireSearch Engine Watch StraightUpSearch -Internet Marketing News -Fast Company all 170 news articles »

09/10/2012 05:08 AM

Search Marketing from the Display Perspective - Marketing Pilgrim

Search Marketing from the Display Perspective Marketing Pilgrim Getting to write display advertising posts on historically search-focused sites has been an added bonus. A lot of SEMs I have met in the past don't have a lot of knowledge about display advertising. For my first post on Marketing Pilgrim, I thought it ...

09/11/2012 10:41 AM

SEMPO Study - SEM roars along, but marketers want more - Econsultancy (blog)

SEMPO Study - SEM roars along, but marketers want more Econsultancy (blog) Search marketing is a old dog in digital. SEMPO has been fielding this unique study of the industry since 2005 and Econsultancy has participated in this research for the last three years. Search is a channel that marketers know well, perhaps better ... New SEMPO Study Shows 2012 Trends in Search MarketingPR Web (press release) all 4 news articles »

09/11/2012 06:32 PM

Police search DHHR offices in connection with bid controversy - Daily Mail - Charleston

WCHS Police search DHHR offices in connection with bid controversy Daily Mail - Charleston Police searched Department of Health and Human Resources offices in Charleston on Tuesday for evidence that three employees may have illegally interfered with a multi-million dollar marketing contract. A nine-page search warrant, filed in Kanawha ... Search warrant issued in DHHR probeCharleston Gazette all 19 news articles »

09/11/2012 06:14 PM

The Tippy Toes Of Performance Marketing; Boosting Your Efforts To The Next ... - Marketing Land

Marketing Land The Tippy Toes Of Performance Marketing; Boosting Your Efforts To The Next ... Marketing Land When we gather to talk about search marketing, we don't just talk about search marketing anymore. In fact, the agenda is broader 100% of the time. Search keeps its cornerstone within the now much broader and more intricate scope of performance media ...

09/11/2012 02:33 PM

Search local inventory, coupons and more - The Herald | HeraldOnline.com

Search local inventory, coupons and more The Herald | HeraldOnline.com DUBLIN â€Â" Research and Markets (http://www.researchandmarkets.com/research/gn9bqr/marketing_and_sale) has announced the addition of iCD Research's new report "Marketing and Sales Behaviors and Strategies in the Mining Industry - 2012-2013: ... and more »

09/11/2012 09:38 AM

No Budget for SMX East? An Expo+ Pass Is Waiting for You - Search Engine Land

No Budget for SMX East? An Expo+ Pass Is Waiting for You Search Engine Land “Plus” sessions cover emerging search engine marketing topics, and feature case studies, best practices and internet marketing solutions presentations. Join Bing, Covario, Conductor, Page One Power, Quantcast and SEMPO for these educational session. Google's Recent Algorithm Changes: Follow-up on our predictions for 2012 ...PR Web (press release) all 5 news articles »

09/11/2012 02:32 PM

Mapping Health Search To The Patient Journey - MediaPost Communications

Mapping Health Search To The Patient Journey MediaPost Communications Search marketing in the healthcare realm is not immune to these distinctions, either. Just as numerous studies have concluded that search plays a prominent role across all phases of the B2C and B2B buying cycles, so too has search proven critical to ...