search marketing - Google News

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09/07/2012 02:48 PM

Priceline: Propel 'Massive' Growth with Paid Search - Huffington Post

Priceline: Propel 'Massive' Growth with Paid Search Huffington Post You cannot improve your search marketing campaigns if you don't know exactly how they're performing. To track performance, you need to implement conversion tracking, which tracks everything from impressions to clicks to conversions. For the best ...

09/07/2012 01:23 PM

Kraft's New Grocery Company Plans Marketing Boost in Search of 'Renaissance' - AdAge.com

AdAge.com Kraft's New Grocery Company Plans Marketing Boost in Search of 'Renaissance' AdAge.com The CEO of Kraft Foods' new standalone North American grocery business on Friday set lofty goals for the company, pledging to pour more advertising behind top "power" brands while slashing overhead to create a more nimble corporate culture. and more »

09/07/2012 02:50 PM

Oneupweb : Bing Says “Bing It On!” - StraightUpSearch

Social Barrel Oneupweb : Bing Says “Bing It On!” StraightUpSearch Every Friday here at Oneupweb we highlight a favorite marketing campaign. Today, we toy with Bing's “Bing It On”. The concept of the campaign is simple. We're the subjects of a blind “taste” test, wherein we conduct five searches, are presented with a ... Microsoft (MSFT) Bing, Google (GOOG) 'Pepsi Challenge' type marketing ...WPTV Microsoft Throws Down Bing Search ChallengeTechWeekEurope UK Microsoft's 'Bing It On' Contest Pits Bing Search Against Google SearchSocial Barrel Mashable -AdAge.com -RedOrbit all 153 news articles »

09/04/2012 10:19 AM

Search Marketing Insight: How To Expand Into Canada - Search Engine Journal

Search Marketing Insight: How To Expand Into Canada Search Engine Journal If you're looking to expand your search marketing program beyond the United States, put Canada on your map. With a steady rise in online advertising spend, Canada is ripe for advertisers that want to expand their reach, boost awareness, and drive sales.

09/06/2012 07:25 AM

Investing in SEO: Marketers are Doing More SEO Than They Think - Search Engine Watch

Business 2 Community Investing in SEO: Marketers are Doing More SEO Than They Think Search Engine Watch I was thrilled to see the joint GroupM and Nielsen research published recently on the UK Search Marketing Landscape. If you missed it, Danny Goodwin's blog post, “Organic vs. Paid Search Results: Organic Wins 94 Percent of Time” is a great summary. How SEO Marketing Can Help Your Small BusinessBusiness 2 Community Release from Website Promotion AustraliaPRWire Q&A: Husam Jandal on SEO in the Middle EastEconsultancy (blog) Daily Markets (press release) -PR Leap (press release) all 40 news articles »

09/07/2012 06:19 AM

Big Footprint Awarded Best Search Engine Marketing Gold Peak from Colorado ... - Equities.com

Big Footprint Awarded Best Search Engine Marketing Gold Peak from Colorado ... Equities.com Big Footprint Digital, a Denver-based search marketing and lead generation consultancy, was one of several companies that received a prestigious Gold Peak Award from the Colorado Chapter of the American Marketing Association in June. Big Footprint ... and more »

09/07/2012 12:36 AM

Adlucent gives retailers product control in Google Shopping - Direct Marketing News

Adlucent gives retailers product control in Google Shopping Direct Marketing News Retail search marketing, Griffin notes, is “dramatically different” than search marketing for other verticals. “It's the dynamic nature of retail,” he says, as retailers compete on prices and have to make tactical adjustments due to seasonality and ... Adlucent Launches Precision Product Targeting for Google Product Listing Ads ...Sacramento Bee Kenshoo Enhances Product Listing Ads Management for Google ShoppingMelodika.net (press release) Adorama Improves Product Listing Ads (PLA) Performance & Efficiency with ...The Herald | HeraldOnline.com all 25 news articles »

09/07/2012 08:03 PM

Twitter Marketing Tips: Use SEO to Boost Your Rankings - Business 2 Community

Business 2 Community Twitter Marketing Tips: Use SEO to Boost Your Rankings Business 2 Community Check out our easy-to-follow Twitter marketing tips below! Beef up your bio with keywords. Every local business could use a little boost when it comes to search engine optimization, and your Twitter bio is a great place to start. Twitter limits your ... and more »

09/06/2012 07:23 PM

Customer search engine puts marketers in control of big data - BizReport

Customer search engine puts marketers in control of big data BizReport Jason: We believe that inbound marketing (SEO, search ads, and social) is the most efficient lead-gen a company can do. Everyone should max it out. But marketers have cast too wide a net here, and they treat all inbound traffic the same. Wouldn't it be ...

09/07/2012 10:00 AM

Taking Multi-Dimensional Marketing to Next Level - Huffington Post

Taking Multi-Dimensional Marketing to Next Level Huffington Post If you search the Internet you will undoubtedly find experts on Twitter marketing, Facebook marketing, video marketing, social media marketing, Pinterest marketing, influence marketing, and so much more. But none of these individual tactics will be ...