digital marketing - Google News

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10/25/2012 05:39 AM

Digital marketing not meeting the needs of consumers: study - Computer Business Review

AdAge.com Digital marketing not meeting the needs of consumers: study Computer Business Review Adobe suggests that online marketing ads are failing because of their impersonal nature. When using digital marketing for a brand, engagement and personalisation tends to reap positive results. "Marketers are some of the most creative people in the ... Increased Search Traffic and Facebook Engagement Attributed to Mobile UseKoMarketing Associates Media Alert: Solutions Unveiled for Adobe Marketing Cloud; Provocative New ...DailyFinance Study Reveals Online Marketing is Failing with ConsumersDestination CRM AdAge.com -Marketing all 39 news articles »

10/25/2012 08:27 AM

Digital marketing boosts Unilever brands - Marketing Week

Marketing Week Digital marketing boosts Unilever brands Marketing Week The firm hailed the successful digital marketing campaigns for Lynx, its recipe based campaign for Hellmann's mayonnaise and a pan European campaign for Domestos which included a sanitation partnership with UNICEF, for driving growth. Unilever's ... and more »

10/25/2012 10:26 AM

How Adobe Wants to Transform Digital Marketing - CNBC.com (blog)

CNBC.com (blog) How Adobe Wants to Transform Digital Marketing CNBC.com (blog) ... to the creative cloud,” Narayen said. “It enables us to attract a whole new set of customers and we can innovate at a rapid pace.” (Read More: Active in Cloud, Amazon Reshapes Computing.) “We're driving where digital marketing needs to be,” he added.

10/24/2012 09:14 AM

Digital Marketing News: BlogFrog, Outbrain Use Analytics to Target Influencers - CMSWire

CMSWire Digital Marketing News: BlogFrog, Outbrain Use Analytics to Target Influencers CMSWire ... published that influences its reach and success. Keeping track of your content has never been easy, but thanks to a few updates from some smaller digital marketing platforms, it's getting easier to track, analyze and manage your content across ...

10/24/2012 06:15 AM

Esri Debunks Three Common Digital Marketing Myths - Forbes

Esri Debunks Three Common Digital Marketing Myths Forbes Kevin and I first met when we shared a stage at Aprimo's user conference in February, and it has been tremendously exciting to see how Esri is taking hi-tech innovation and discovery to new levels, debunking common digital marketing myths all along the ...

10/25/2012 06:32 AM

Why digital marketing is the way to go: 3mice interactive media - Business Daily

Business Daily Why digital marketing is the way to go: 3mice interactive media Business Daily The IBM's Digital Marketing Optimization Suite for instance seamlessly integrates the data and insights garnered from customer profiles and web analytics into applications designed to easily execute display advertising, search campaigns, email, and ...

10/25/2012 09:39 AM

Sherwin-Williams to host digital marketing seminar in Phoenix - FenderBender

Sherwin-Williams to host digital marketing seminar in Phoenix FenderBender Sherwin-Williams to host digital marketing seminar in Phoenix. Oct. 25, 2012â€Â"Sherwin-Williams Automotive Finishes A-Plus Network University will host its next digital marketing advanced business class Nov. 27 at the Holiday Inn & Suites Phoenix ... Phoenix to Host Next Sherwin-Williams Digital Marketing SeminarCollision Week (subscription) all 2 news articles »

10/25/2012 09:03 AM

The Myth of 'Self Service' in Ad Tech - AdAge.com

The Myth of 'Self Service' in Ad Tech AdAge.com "We can have the interns manage our digital marketing with a press of a button," he says. You are up for the task, but you have some important questions for this self-service platform, including, but not limited to: What role does the Loch Ness Monster ...

10/25/2012 05:47 AM

Oracle's E-Mail Marketing Need Signals ExactTarget Deal - Businessweek

Oracle's E-Mail Marketing Need Signals ExactTarget Deal Businessweek With those acquisitions, ExactTarget “has put together a nice suite of products” that may lure software companies looking to gain an instant foothold in the expanding digital marketing industry, according to Walter Price, a San Francisco- based money ... and more »

10/22/2012 02:32 PM

SMB Digital Marketing 101 - Fox Business

SMB Digital Marketing 101 Fox Business We believe there are two reasons SMBs haven't yet embraced the full power of digital marketing: 1) Confusion over which online marketing efforts will provide the greatest value and 2) Limited resources to devote to marketing, exacerbated by the ...