mobile marketing - Google News

Google News

10/08/2012 08:16 AM

Point Inside: Revolutionizing in-store shopping with mobile marketing - allvoices

Point Inside: Revolutionizing in-store shopping with mobile marketing allvoices It may be a relatively young firm, but Point Inside's technologies in indoor mapping, location services and customer engagement are almost revolutionary in the field of shopper marketing. While most mobile marketing focuses on a customer's location ...

10/08/2012 04:00 AM

Mondelez Touts Mobile Marketing Initiative - Mobile Marketing Watch

Mobile Marketing Watch Mondelez Touts Mobile Marketing Initiative Mobile Marketing Watch Mondelez Touts Mobile Marketing Initiative 300x243 Mondelez Touts Mobile Marketing Initiative Mondelez International is taking an unexpected step into mobile marketing territory. The company made the announcement during New York's Advertising Week. and more »

10/08/2012 03:32 AM

The time for mobile marketing is now! - Bizcommunity.com

The time for mobile marketing is now! Bizcommunity.com It's time to tap into the power of mobile to grow your brand, increase sales and engage with your customers through the most personal of all communication mediums. Integrating mobile marketing into your overall marketing mix can't be ignored any longer.

10/08/2012 07:42 AM

Mobile, maps, travel and the Walk-In Economy - Tnooz

Mobile, maps, travel and the Walk-In Economy Tnooz If Apple, Google, and other mobile players are able to use their offers platforms to monetize just 0.5% of this market for themselves, it represents an opportunity worth $35 billion annually, which is approximately equal to Google's entire annual revenues. and more »

10/08/2012 04:56 AM

Text marketing will only work if rogue marketers weeded out - Marketing Week

Marketing Week Text marketing will only work if rogue marketers weeded out Marketing Week It seems that Spam texts are the scourge of the nation. Quite a feat considering the relative infancy of mobile marketing. Other forms of direct marketing are no stranger to the public's ire. However, direct or “junk” mail can be opted out from by ... and more »

10/02/2012 04:52 PM

Making Good on the Promise of Mobile Marketing - Huffington Post

Making Good on the Promise of Mobile Marketing Huffington Post At a recent all things digital conference we hosted for Purina, Jon Steinberg, president & COO of Buzzfeed, was asked: "Every year, people say 'This is going to be the year of mobile,' and it never pans out. What are your thoughts on mobile and will ...

09/28/2012 01:55 PM

Internet World's Mobile Marketing Strategies: Effectively Leveraging the ... - Sacramento Bee

Internet World's Mobile Marketing Strategies: Effectively Leveraging the ... Sacramento Bee To ensure businesses stay ahead they need to understand the mobile channel's full capabilities, determine what will make their target audience's tick and develop a mobile marketing strategy that will unlock a brand's full potential and drive the ... New Small Business Mobile Marketing Training VideosSBWire (press release) all 12 news articles »

10/07/2012 11:12 PM

Value of mobile overestimated in the short term, underestimated in the medium ... - MarkLives.com

MarkLives.com Value of mobile overestimated in the short term, underestimated in the medium ... MarkLives.com Mobile marketing remains immature, says Mullins, with the tipping point lying not in the numbers of users but in understanding strategy and its power to engage. Mullins says for many consumers in Africa accessing data on their mobiles is still a ...

10/02/2012 12:49 AM

Mobile marketing: the 7% solution - Direct Marketing News

Mobile marketing: the 7% solution Direct Marketing News Brands need to refine their creative content on mobile devices and agree on industry production and measurement standards, and objectives before they devote 7% of their budgets to mobile marketing, the panels recommended. “Whether you get to 7% or not ... and more »

10/03/2012 06:20 AM

Merger with Mobile Marketing Firm Ad Shark Full Speed Ahead - Sacramento Bee

Merger with Mobile Marketing Firm Ad Shark Full Speed Ahead Sacramento Bee Ad Shark's corporate mission is to capitalize on the explosive growth of the mobile marketing industry, which some analysts have estimated to be increasing at an annual rate of about 100% per year and which by some estimates will reach $47 Billion ...