search marketing - Google News

Google News

10/23/2012 09:17 AM

WebMetro Paid Search Lab Addresses Google Keyword Mapping Inefficiencies - PYMNTS.com

WebMetro Paid Search Lab Addresses Google Keyword Mapping Inefficiencies PYMNTS.com To enhance WebMetro's ongoing efforts in the science of paid search marketing, the digital marketing agency has expanded its footprint to Israel where a team of statisticians address some of the industry's most advanced search engine marketing problems. and more »

10/23/2012 02:58 AM

Notonthehighstreet: search takes up 50% of marketing budget - Econsultancy (blog)

Notonthehighstreet: search takes up 50% of marketing budget Econsultancy (blog) As a result, NOTHS achieved a 25% improvement in ROI across generic campaigns from a 20% increase in spend for the 'gifts for women' search term. To find out more about NOTHS's attribution model, I spoke to senior marketing manager for online ...

10/22/2012 02:28 PM

What You Can Expect at SMX Social Media Marketing â€Â" Conference Sneak Peek - Search Engine Land

Advisor.ca What You Can Expect at SMX Social Media Marketing â€Â" Conference Sneak Peek Search Engine Land For marketers, social media is the “new” normal. With Facebook surpassing a billion users, Twitter influencing brand perception and social change, and viral YouTube videos generating phenomenal buzz (positive and negative), marketing via social media ... Social doesn't help SEO, and that's OKiMedia Connection Lodging Interactive Offering FREE Social Media Analytics Reporting ToolHospitality Net (press release) all 29 news articles »

10/23/2012 10:08 AM

SMTP Engages Leading Digital Marketing Agency to Significantly Increase ... - Equities.com

SMTP Engages Leading Digital Marketing Agency to Significantly Increase ... Equities.com inSegment utilizes a proven methodology of Conversion Architecture, which combines comprehensive website development, online marketing management and search engine optimization to increase sales. Alexander Kesler, founder and president of ... and more »

10/23/2012 07:27 AM

The 5 Stages Of Your Content Marketing Evolution - Business 2 Community

Business 2 Community The 5 Stages Of Your Content Marketing Evolution Business 2 Community Takeaway: Once social becomes part of your DNA, search marketing and email marketing both become more effective. You're using social to find guest blogging opportunities. You're building a community of bloggers and partners, and are uniting your ... What's So Special about Content Marketing?Search Engine Journal Could content marketing replace the SEO department?Econsultancy (blog) Why Content Marketing is Effective SEOPR Web (press release) Virtual-Strategy Magazine (press release) all 13 news articles »

10/22/2012 11:48 AM

Adobe: Mobile Search, Facebook Engagement & ROI Booming, But User ... - Marketing Vox News

Business 2 Community Adobe: Mobile Search, Facebook Engagement & ROI Booming, But User ... Marketing Vox News Adobe Systems has released findings from its Adobe Digital Index report focused on digital ad industry insights for Q3 2012, and an outlook through Q1 2013. Among their findings: mobile is drastically moving search ad spending and return on investment ... Mobile Search Rising According to New Adobe ReportBusiness 2 Community Facebook engagement and mobile search on the rise: reportComputer Business Review Adobe Predicts Rising Mobile CPCsMediaPost Communications all 164 news articles »

10/23/2012 06:03 AM

Marketing Automation Rules - Or Does It? - MediaPost Communications

Marketing Automation Rules - Or Does It? MediaPost Communications This can be tough in a fragmented media landscape where our audiences use search to seek relevant information in a googol of Web sites and media sources (not quite that many, but sometimes it seems like it). Marketing automation tools allow us to give ...

10/23/2012 07:07 AM

Adobe's Global Digital Advertising Update Sees Increase in Social Engagement ... - CMSWire

CMSWire Adobe's Global Digital Advertising Update Sees Increase in Social Engagement ... CMSWire Overall search spend has increased across all devices, but conversion rates, CPCs and ROI varies widely. Conversion rates vary by device and OS, with iOS nearly double those of Android. This supports the idea that marketers need to organize their ... Facebook engagement up 896% in Q3, says AdobeEconsultancy (blog) all 2 news articles »

10/22/2012 11:58 AM

Are Small Businesses Abandoning AdWords? A Reality Check - Search Engine Land

Search Engine Land Are Small Businesses Abandoning AdWords? A Reality Check Search Engine Land While rising keyword prices is a legitimate concern for many paid-search marketers, the article holds out Blue Creek Cabins, operated by Tom Telford, (cited in the passage above) as a typical SMB. In fact, Mr. Telford isn't typical. In addition to Blue ... Get in Control with Paid Media: How PPC and Display Can Put You Back in the ...ADOTAS Ads On Google | Adwords PPC Service in Mumbai | Google Certified Agency In ...Melodika.net (press release) all 8 news articles »

10/22/2012 07:39 PM

Yahoo Tops Estimates on Search-Ad Gains, Expense Cuts - San Francisco Chronicle

IBNLive Yahoo Tops Estimates on Search-Ad Gains, Expense Cuts San Francisco Chronicle Product development costs declined 5.2 percent to $217.3 million in the period, while sales and marketing expenses decreased 7.3 percent to $269.3 million. The sales increase was driven by gains in search related, ads, which climbed 11 percent to $414 ... Marissa Mayer Outlines Her Goals At Yahoo, Gives Frank Assessment Of Where ...Marketing Land Yahoo! CEO Mayer sets out mobile roadmapMarketing Week Mayer vows improvements across the board at YahooAustralian Techworld Bismarck Tribune -CIO Magazine all 906 news articles »