Sunday, 21 October 2012

search marketing - Google News

Google News


10/21/2012 07:48 PM
Chuck Stempler of Alphagraphics in Seattle on Search Engine Marketing - What They Think

Chuck Stempler of Alphagraphics in Seattle on Search Engine Marketing
What They Think
Chuck Stempler: Well, the business we were talking about is our initiative in what we refer to as search engine marketing, more conventionally known as Paid Search. It's going well. We have been growing the client base at about a compounded rate of 8-9 ...


10/21/2012 08:05 AM
Diageo eyes Google searches in bid to corner cocktail market - The Australian

Diageo eyes Google searches in bid to corner cocktail market
The Australian
DRINKS group Diageo Australia is spending hundreds of thousands of dollars on its biggest ever search-engine marketing campaign: to top the list of 65 million Google searches Australians make each year using cocktail and drinks-related key words.
Diageo shakes the cocktail searches with Mixionary.comB&T Marketing & Media
Diageo launches major summer campaignThe Shout

all 3 news articles »

10/21/2012 10:04 PM
Get in Control with Paid Media: How PPC and Display Can Put You Back in the ... - ADOTAS

Get in Control with Paid Media: How PPC and Display Can Put You Back in the ...
ADOTAS
SEMPO estimates that the North American search marketing industry will reach a value of nearly $23 billion by the end of 2012, up from $19.3 billion in 2011, a nearly 19 percent increase. Google AdWords is the company's main source of revenue. In its ...


10/19/2012 10:16 AM
The Convergence of Social & Search - Search Engine Journal

iMedia Connection

The Convergence of Social & Search
Search Engine Journal
In this session at PubCon Las Vegas, I speak about how one can impact their overall search visibility utilizing social media. The two are becoming more inter-twinned each and every day. While search marketing used to consist of good on-page SEO (title ...
Social Metrics Pro Unveils Why it Has Becomes Mandatory Since Social Signals ...Melodika.net (press release)

all 4 news articles »

10/15/2012 11:31 AM
Top Advertisers Select Direct Agents to Manage Their Search Marketing ... - Sacramento Bee

Top Advertisers Select Direct Agents to Manage Their Search Marketing ...
Sacramento Bee
NEW YORK, Oct. 15, 2012 -- /PRNewswire/ -- Direct Agents, an-award winning digital marketing agency announced today that it was selected by Folica.com, a Top 500 online retailer to manage their search marketing account. Folica.com joins Direct Agents' ...


10/17/2012 02:53 PM
6 Underrated Content Marketing Assets For B2B SEO - Search Engine Land

Search Engine Land

6 Underrated Content Marketing Assets For B2B SEO
Search Engine Land
One of the biggest obstacles to B2B search engine optimization is developing new content marketing assets for targeting important keywords and acquiring link assets. While our organization has seen this in client relationships throughout the years ...


10/19/2012 08:36 AM
Does Local Search SEO Matter For Small Business Marketing? - Business 2 Community

Entrepreneur

Does Local Search SEO Matter For Small Business Marketing?
Business 2 Community
When was the last time you went out to the theatre, or the cinema or indoor sky diving? Did you go there and then go straight home? Probably not, the chances are you probably stayed local and got a bite to eat or a drink. If you were super organised ...
An Overview of 2012 SMX StockholmState of Search
3 Steps to Protecting Your Website's Search RankingsTerra.com

all 13 news articles »

10/19/2012 11:52 AM
3 Digital Marketing Strategies you Should Not Ignore - Business 2 Community

3 Digital Marketing Strategies you Should Not Ignore
Business 2 Community
In the digital world it could be buying Google Adwords and commencing a digital marketing campaign that uses key words and phrases that people would use to find your product or service when searching online, it could also be Facebook ads targeting your ...


10/19/2012 08:49 AM
Dark Google: One Year Since Search Terms Went “Not Provided” - Marketing Land

Marketing Land

Dark Google: One Year Since Search Terms Went “Not Provided”
Marketing Land
A year ago, Google began going dark. Dark in terms of no longer sharing with publishers, in some cases, how people searched for and found those publishers through Google's search engine. The “single digit” percentage of withholding that Google ...

and more »

10/16/2012 03:21 AM
5 Myths About Search Data - Search Engine Watch

5 Myths About Search Data
Search Engine Watch
Last October, both sides of the search marketing industry, in SEO & PPC felt under attack when Google announced that it would start hiding search data for logged-in Google searchers. Portent's Ian Lurie immediately cried foul, saying, Google has "done ...

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