digital marketing - Google News

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11/01/2012 03:19 PM

AB InBev Names AKQA First Digital AOR in US - AdAge.com

AdAge.com AB InBev Names AKQA First Digital AOR in US AdAge.com The shop, which was acquired by WPP this summer, will oversee online marketing, mobile programs, content creation and application development, said Lucas Herscovici, the brewer's VP-digital marketing for its North American zone. He said the move is ... AB names digital agency of recordSTLtoday.com Anheuser-Busch Announces AKQA As Digital Agency Of Record For Budweiser ...The Herald | HeraldOnline.com AKQA Nabs Digital AOR Duties for a Few Familiar AB InBev Brandsmediabistro.com all 138 news articles »

11/01/2012 06:03 AM

Retargeting As A Bank Digital Marketing Strategy - Finextra

Retargeting As A Bank Digital Marketing Strategy Finextra While becoming almost Orwellian in it's omniscience, and a very powerful tool for digital marketers, the process is not always perfect. For instance, because of my profession and my search habits, I am often targeted for financial services I don't need ...

11/01/2012 10:48 AM

Getting Ahead of Twitter Trends, Advertising Potential for Digital Marketers - CMSWire

Getting Ahead of Twitter Trends, Advertising Potential for Digital Marketers CMSWire Social marketers keep a close eye on the topics that are currently “trending” on Twitter. But what if you could predict those hot topics with 95% accuracy, 90 minutes before they hit the trend list? MIT Associate Professor Devavrat Shah and his student ... and more »

10/31/2012 06:11 AM

How to rock Econsultancy's Digital Marketing Template Files - Econsultancy (blog)

How to rock Econsultancy's Digital Marketing Template Files Econsultancy (blog) Econsultancy's Digital Marketing Template Files are designed to provide practical tools for managing digital marketing, either by giving you reference material to sense check against or files that you can simply plug your own data/information in to. In ... and more »

10/31/2012 12:15 PM

'SoLoMo' - Inside The New Digital Marketing Buzzword - Business 2 Community

Business 2 Community 'SoLoMo' - Inside The New Digital Marketing Buzzword Business 2 Community It can be hard to keep up with the latest buzz words flying around the digital marketing world. Social, local and mobile or “SoLoMo” is the latest one and now is the major focus for industry trends. SoLoMo is the union of social networking with local ...

11/01/2012 10:19 AM

ISB to host digital summit - Hindu Business Line

ISB to host digital summit Hindu Business Line The summit Advertising strategies for online retailers is being organised by the Srini Raju Centre for IT and the Networked Economy at the ISB in association with Jigserv, a digital marketing company founded by an ISB alumnus. The conference will bring ... ISB to host 'Digital Summit' from Nov 9Business Standard all 3 news articles »

10/30/2012 10:05 PM

Campbell to Beef Up Its Marketing Efforts - Wall Street Journal

Wall Street Journal Campbell to Beef Up Its Marketing Efforts Wall Street Journal The 47 year old, who emphasized digital marketing at Hertz, said in an interview he plans to help Campbell boost its digital marketing and social-media presence as it tries to appeal to younger consumers. The company has weathered a two-year stretch of ... Campbell Appoints Michael Senackerib Chief Marketing OfficerVendingMarketWatch Campbell Soup names first ever marketing chiefBusinessweek Campbell feeds global marketing appetite with new CMODirect Marketing News PRWeek -AdAge.com -MediaPost Communications all 74 news articles »

11/01/2012 01:03 PM

How Presidential Elections Made Social Media Marketing Banal - blogs.hbr.org (blog)

How Presidential Elections Made Social Media Marketing Banal blogs.hbr.org (blog) Here are some of the most salient, which I discussed in a session I moderated last week at the Inbound Marketing Summit on "Digital Marketing in the Political Arena," guest-starring Harvard Kennedy School professor Nicco Mele and fellow HBR blogger ...

10/31/2012 08:29 AM

Independent Research Reveals Marketers Top Challenges Stem from Multiple ... - DailyFinance

Independent Research Reveals Marketers Top Challenges Stem from Multiple ... DailyFinance "Cross-channel marketing requires a new approach to digital marketing - one that is built around the customer, not individual teams within marketing," said Tim Kopp, chief marketing officer at ExactTarget. "Marketers must move quickly to adopt an ... and more »

11/01/2012 04:52 AM

WPP PLC Acquisition - Fox Business

Daily Research News Online WPP PLC Acquisition Fox Business Founded in 2007 and based in Manila and Jakarta, Netbooster Asia is a digital marketing agency offering media, production and creative services. The agency employs around 110 people and clients include Unilever, L'Oreal, Del Monte, Globe, BDO, Wyeth ... WPP Takes Stake in Netbooster AsiaDaily Research News Online all 9 news articles »