mobile marketing - Google News

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10/29/2012 08:03 AM

Mobile Marketing - The Elephant In The Room For Marketers - Forbes

Forbes Mobile Marketing - The Elephant In The Room For Marketers Forbes About a month ago I wrote a piece entitled Mobile Marketing Too Large For Brands To Ignore which featured a very telling quote from Mark Donovan, comScore SVP of mobile: ““With nearly 86 million Americans now shopping on their smartphones, this ... and more »

10/30/2012 08:14 AM

4 Tips For Building Better Mobile Marketing Campaigns - Forbes

4 Tips For Building Better Mobile Marketing Campaigns Forbes Mr. Khan stated that mobile marketing campaigns are frequently an afterthought instead of an integral part of the overall marketing strategy. Marketers must consider this strategy and its compatibility with their campaign goals and not just focus on ...

10/30/2012 10:02 AM

Mobile Search Marketing for BRIC Countries - Search Engine Journal

Search Engine Journal Mobile Search Marketing for BRIC Countries Search Engine Journal Mobile search is big news everywhere. According to Google, mobile searches quadrupled in the United States last year. “Roughly one in seven searches, even in the smaller categories, are happening on a mobile phone, but how many of you are putting one ...

11/02/2012 03:19 PM

Hurricane Sandy and The Mobile Marketing Aftermath - Mobile Marketing Watch

Mobile Marketing Watch Hurricane Sandy and The Mobile Marketing Aftermath Mobile Marketing Watch With Hurricane Sandy now behind us, the ominous task of recovering from the monster storm continues. While thousands of lives have been irreparably impacted by the worst storm to ravage the East Coast in our lifetimes, marketing agencies and their ...

11/01/2012 12:05 PM

December to Deliver Highest Mobile CTR: Report - Chief Marketer

MediaPost Communications December to Deliver Highest Mobile CTR: Report Chief Marketer As the holiday shopping season takes off a new study has found that the mobile-use habits of consumers begin to change and that marketers who understand and leverage those changes can maximize mobile campaign metrics and gain a leg up on the ... Targeting Both Place And Time Critical To Mobile Ad EffectivenessMediaPost Communications Jumptap October MobileSTAT Report: How Time & Seasonality Impact Mobile ...Business Wire (press release) all 9 news articles »

11/02/2012 12:23 PM

Penn State World Campus mobile website wins top national award - Penn State Live

Penn State World Campus mobile website wins top national award Penn State Live The Penn State World Campus mobile website has won the Gold Award for Interactive Marketing - Mobile Marketing in the 2012 University Professional Continuing Education Association's (UPCEA) marketing awards competition. UNIVERSITY PARK, Pa.

10/31/2012 01:20 PM

Mobile marketing campaign launched by Lindt - QR Code Press

QR Code Press Mobile marketing campaign launched by Lindt QR Code Press Lindt, the chocolatier from Switzerland known for their golden bunnies at Easter time, have announced that they are beginning a mobile marketing campaign, as they have recognized that this is one of the most important channels for reaching consumers ...

11/03/2012 04:34 PM

Hungry for engagement - African Business Review

Hungry for engagement African Business Review Brands wishing to reach the mass market in Africa are wasting their digital campaign spend if they fail to target feature phone users says Marc Herson of 2go, a mobile social network with more than 20 million registered users in Africa. With global ...

11/01/2012 12:11 PM

B2B Marketers Can't Ignore Mobile Any Longer - Marketing Land

Marketing Land B2B Marketers Can't Ignore Mobile Any Longer Marketing Land Many times after I've spoken on mobile search or mobile marketing, I'm approached by someone in B2B who is wondering if mobile search is just a B2C phenomenon, or if it's something that B2B organizations can benefit from as well. My answer, always, is: ...

10/26/2012 08:17 AM

Mobile Marketing Means Easy Money for Small Businesses - TIME

Mobile Marketing Means Easy Money for Small Businesses TIME Here's a number to ponder: 84 percent of small businesses that use mobile marketing techniques report an increase in new business for their efforts. That survey, from Web.com and Lab42 earlier this year, should be enough to convince you to invest some ...