Sunday, 18 November 2012

mobile marketing - Google News

Google News


11/15/2012 08:42 AM
LIN Media Launches New Mobile Marketing Company - DailyFinance

LIN Media Launches New Mobile Marketing Company
DailyFinance
LIN Mobile furthers the Company's goal to be advertisers' preferred choice for multiplatform marketing opportunities and provide its customers with a unified digital media strategy and more sophisticated offerings, including a leading comScore, Inc ...
LIN Media Launches Mobile Marketing CompanyBroadcasting & Cable

all 13 news articles »

11/13/2012 02:02 PM
Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights - Search Engine Watch

Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights
Search Engine Watch
Mobile has become an integrated part of the marketing mix and is no longer an add-on to campaigns. In fact, it's the central focus for a growing number of marketers, 87 percent of whom are planning to increase their emphasis on mobile in 2013. Google ...
Mobile marketing stats to help plan for 2013AGBeat
SES Chicago: ClickZ and Google Analytics Unveil Mobile Metrics ReportClickZ

all 3 news articles »

11/18/2012 09:11 AM
The Power of SMS Marketing for Sports Leagues - Business 2 Community

The Power of SMS Marketing for Sports Leagues
Business 2 Community
SMS hasn't always been regarded as a marketing tool but society has started to notice the benefits of mobile technology. Many businesses have already incorporated SMS marketing but during the past year sports teams are starting to see the light as well.


11/17/2012 06:20 PM
Building the newest marketing muscle starts with mobility - Post-Tribune

Building the newest marketing muscle starts with mobility
Post-Tribune
The purpose of this column is to illustrate how mobile has indeed become the new marketing muscle for the 21st century. If your business is not mobile friendly, especially when it comes to attracting attention and building relationships (marketing ...


11/13/2012 07:57 AM
SAMY Mobile Marketing Management Platform Fills Apple Passbook Void - Sacramento Bee

SAMY Mobile Marketing Management Platform Fills Apple Passbook Void
Sacramento Bee
LOS ANGELES, Nov. 13, 2012 -- /PRNewswire/ -- MobileBits Corporation (OTCBB: MBIT), provider of SAMYSM, the fast growing mobile marketing and loyalty network, announced today it will offer support for Apple Passbook in the SAMY Mobile Marketing ...

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11/17/2012 12:36 PM
T-Mobile Announces Hiring Of New Chief Marketing Officer - TmoNews

All Things Digital

T-Mobile Announces Hiring Of New Chief Marketing Officer
TmoNews
Sievert is the former Chief Marketing Officer at AT&T Wireless, along with a background at Clearwire, Microsoft, IBM and Procter & Gamble. Sieverts appointment is the latest in a series of major T-Mobile announcements which includes the appointment of ...
T-Mobile taps ex-Microsoft exec as marketing chief to build 'America's un-carrier'GeekWire
T-Mobile Names Former Microsoft Executive Mike Sievert as Marketing ChiefAll Things Digital
T-Mobile Picks New Chief Marketing OfficerSocial Barrel

all 11 news articles »

11/16/2012 12:24 AM
Social media and mobile marketing - allvoices

Social media and mobile marketing
allvoices
One of the more amusing and poignant moments at this year's ad:tech was when MillerCoors' Digital Media Manager Brian Lipman jumped off stage to get his mobile phone, which drove the point home: nowadays just about anyone who has a smartphone ...

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11/16/2012 09:48 AM
Mobile Marketing: The Mobile Data Treasure Trove - Business 2 Community

Mobile Marketing: The Mobile Data Treasure Trove
Business 2 Community
Marketing Strategies Should be Built Around Consumer Data. Data is the bedrock on which successful mobile marketing strategies are built. Of course it's really the insights teased out of the data that count; but no data, no insights. What kind of data ...


11/17/2012 01:26 PM
Mobile Inbound Marketing for Executives On The Go - Business 2 Community

Business 2 Community

Mobile Inbound Marketing for Executives On The Go
Business 2 Community
Executives: how often do you find yourself asking for traffic numbers and lead flow data from your marketing team? Daily? Hourly? Are you tired of sifting through detailed reports that lack high-level summary of the overall health of your website and ...


11/13/2012 11:10 AM
What Does the iPad mini Mean for the Future of Mobile Marketing? - Business 2 Community

What Does the iPad mini Mean for the Future of Mobile Marketing?
Business 2 Community
Apple product announcements are the stuff of marketers' dreams. They're events with huge buzz beforehand, a “stop everything!” viewership during and an avalanche of buy-in afterward. No wonder the company's customers are called “fanboys” â€Â" these ...

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