mobile marketing - Google News

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11/20/2012 12:23 PM

Sievert named T-Mobile marketing boss - The Seattle Times (blog)

AdAge.com Sievert named T-Mobile marketing boss The Seattle Times (blog) The longtime area marketing executive is the new chief marketing officer at Bellevue-based T-Mobile USA. Sievert held a similar position at AT&T Wireless before joining Microsoft in 2005, to lead Windows client marketing during the Vista era. He left ... T-Mobile Names Tech-Marketing Veteran as CMOAdAge.com all 2 news articles »

11/19/2012 05:32 AM

Mobile Marketing & Advertising 2013: Challenges and Opportunities - Sacramento Bee

Mobile Marketing & Advertising 2013: Challenges and Opportunities Sacramento Bee No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering. As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including ... and more »

11/21/2012 03:45 PM

Mobile Marketing: It's About Convenience, Simplicity, and Proximity - Business 2 Community

Business 2 Community Mobile Marketing: It's About Convenience, Simplicity, and Proximity Business 2 Community When I was in school, we were taught to begin any serious analysis, debate, or discussion by first defining terms. Here's the official definition of mobile marketing, taken from the MMA's (Mobile Marketing Association) website: Mobile Marketing is a ...

11/20/2012 08:00 AM

Marketers' Approach to Mobile is (Still) Flawed - AdAge.com

Co.Create Marketers' Approach to Mobile is (Still) Flawed AdAge.com Mobile is the fastest growing digital channel among consumers, but a new study conducted by research firm Forrester and mobile marketing and advertising company Velti shows that marketers continue to treat it as an extension of desktop computing ... Why Marketers Need To Get Mobile (Hint: Because Mobile Is Blowing Up ...Co.Create Velti & Independent Research Firm Reveal Growth Opportunities in Marketers ...DailyFinance all 20 news articles »

11/20/2012 08:30 AM

Sybase 365 And Mobile Marketing Association Survey Finds 87 Percent Of ... - Sacramento Bee

Sybase 365 And Mobile Marketing Association Survey Finds 87 Percent Of ... Sacramento Bee 20, 2012 -- /PRNewswire/ -- According to a joint national survey conducted by Sybase 365, the mobile services arm of SAP AG (NYSE: SAP) and global leader in mobile interconnection services and mobile commerce solutions, and the Mobile Marketing ...

11/19/2012 01:29 PM

The 'Local' Path To Mobile Marketing - Seeking Alpha

The 'Local' Path To Mobile Marketing Seeking Alpha Until recently, mobile marketing had consisted of big players like Google (GOOG) and Facebook (FB) sending out billboard-type ads to users based on demographics or search queries. If you were located in Des Moines, and you were looking for an all night ...

11/22/2012 01:57 AM

When potholes become pitfalls in mobile marketing - Bizcommunity.com

When potholes become pitfalls in mobile marketing Bizcommunity.com Creative and on-trend mobile campaigns are essential in securing brand awareness and consumer loyalty. However, too often the fundamental principles of mobile marketing are overlooked resulting in campaigns, regardless of their innovation or creativity ...

11/22/2012 08:13 AM

GraphicMail Knocks 50% off its "Mobile Links in Text Messaging" Campaigns - Equities.com

GraphicMail Knocks 50% off its "Mobile Links in Text Messaging" Campaigns Equities.com GraphicMail's mobile marketing innovation can have an immediate impact on business. Its push mobile text campaigns includes web links to mobile coupons or mobile sites. Companies can create the coupons or sites using free mobile templates and an easy ... and more »

11/22/2012 08:49 PM

Five apps to help you Christmas shop - Herald Sun

Five apps to help you Christmas shop Herald Sun Kelly Slessor is a mobile marketing specialist and director of BanterMob (Mobile Marketing Strategy and Implementation) Read more: http://www.news.com.au/technology/five-apps-to-get-you-fit-and-healthy-for-summer/story-e6frfro0-1226518052483# ... and more »

11/15/2012 08:42 AM

LIN Media Launches New Mobile Marketing Company - DailyFinance

LIN Media Launches New Mobile Marketing Company DailyFinance LIN Mobile furthers the Company's goal to be advertisers' preferred choice for multiplatform marketing opportunities and provide its customers with a unified digital media strategy and more sophisticated offerings, including a leading comScore, Inc ... LIN Media Launches Mobile Marketing CompanyBroadcasting & Cable all 13 news articles »