Thursday, 15 November 2012

mobile marketing - Google News

Google News


11/15/2012 08:42 AM
LIN Media Launches New Mobile Marketing Company - DailyFinance

LIN Media Launches New Mobile Marketing Company
DailyFinance
LIN Mobile furthers the Company's goal to be advertisers' preferred choice for multiplatform marketing opportunities and provide its customers with a unified digital media strategy and more sophisticated offerings, including a leading comScore, Inc ...
LIN Media Launches Mobile Marketing CompanyBroadcasting & Cable

all 13 news articles »

11/14/2012 07:09 AM
Tubifi: Democratizing Mobile Marketing - Search Engine Journal

Search Engine Journal

Tubifi: Democratizing Mobile Marketing
Search Engine Journal
How does the service “multiply” all that web and mobile marketing ad spend? Tubifi supercharges workflow and chops expenditures. I spoke with InfoWorld Editor and Tubifi CEO Martin Heller Sunday about today's public release. From our discussion, Heller ...


11/13/2012 02:02 PM
Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights - Search Engine Watch

Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights
Search Engine Watch
Mobile has become an integrated part of the marketing mix and is no longer an add-on to campaigns. In fact, it's the central focus for a growing number of marketers, 87 percent of whom are planning to increase their emphasis on mobile in 2013. Google ...
Mobile marketing stats to help plan for 2013AGBeat
SES Chicago: ClickZ and Google Analytics Unveil Mobile Metrics ReportClickZ

all 3 news articles »

11/15/2012 01:40 PM
Android, Samsung Boost Smartphones to New Sales Heights - TechNewsWorld

Business Today

Android, Samsung Boost Smartphones to New Sales Heights
TechNewsWorld
The system grabbed a 72.4 percent share of the market for all mobile devices -- not just smartphones -- during the quarter, up from the 52.5 percent share it had at the same time last year. Apple's iOS came in second place among operating systems ...
Gartner: Smartphone Sales Spiked in Q3Mobile Marketing Watch
MOBILE NEWS: Android owns 72 per cent of global smartphone marketB2B Marketing Online

all 256 news articles »

11/15/2012 05:03 AM
Mobile App Will Let Brand Fans Track In-Store Marketing - AdAge.com

AdAge.com

Mobile App Will Let Brand Fans Track In-Store Marketing
AdAge.com
So Sergio Zyman, former Coca-Cola Co. chief marketing officer and longtime marketing consultant and author, is backing a mobile app called GoSpotCheck, which allows just about anyone -- from field merchandisers to someday a company's non-sales ...
GoSpotCheck Releases Software That Helps Companies Capture, Organize and ...IT News Online

all 9 news articles »

11/15/2012 10:20 AM
Drawbridge Uses Data To Connect Mobile And Desktop Ads - Forbes

Forbes

Drawbridge Uses Data To Connect Mobile And Desktop Ads
Forbes
Drawbridge is an advertising technology company that was noted because it raised $6.5M in Series A financing from top venture firms Sequoia Capital and Kleiner Perkins Caufield & Byers. Now the 24-person startup is launching its first products to ...
Now You Really Can Target That Same Person Across Devices, says StartupAdweek
Drawbridge Releases Two New Products to Bridge the Gap Between Desktop ...Equities.com
Kleiner- And Sequoia-Backed Drawbridge Takes Its Cross-Device Ad Targeting ...TechCrunch
BetaKit
all 9 news articles »

11/13/2012 07:57 AM
SAMY Mobile Marketing Management Platform Fills Apple Passbook Void - Sacramento Bee

SAMY Mobile Marketing Management Platform Fills Apple Passbook Void
Sacramento Bee
LOS ANGELES, Nov. 13, 2012 -- /PRNewswire/ -- MobileBits Corporation (OTCBB: MBIT), provider of SAMYSM, the fast growing mobile marketing and loyalty network, announced today it will offer support for Apple Passbook in the SAMY Mobile Marketing ...


11/15/2012 09:23 AM
Hipcricket Enhances Mobile Sweepstakes Capabilities to Build Upon ... - Broadcast Newsroom

Hipcricket Enhances Mobile Sweepstakes Capabilities to Build Upon ...
Broadcast Newsroom
NEW YORK, NY -- (Marketwire) -- 11/15/12 -- Hipcricket®, Inc. ("Hipcricket"), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT) ("Augme"), today announced an enhanced rules engine that enables ...

and more »

11/13/2012 11:10 AM
What Does the iPad mini Mean for the Future of Mobile Marketing? - Business 2 Community

What Does the iPad mini Mean for the Future of Mobile Marketing?
Business 2 Community
Apple product announcements are the stuff of marketers' dreams. They're events with huge buzz beforehand, a “stop everything!” viewership during and an avalanche of buy-in afterward. No wonder the company's customers are called “fanboys” â€Â" these ...

and more »

11/13/2012 05:13 PM
4 ways to circumvent mobile marketing roadblocks - iMedia Connection

iMedia Connection

4 ways to circumvent mobile marketing roadblocks
iMedia Connection
I recently wrote an article on "7 roadblocks to mobile marketing success." The problems presented are real, pressing, and have serious repercussions for mobile marketing. They manifest themselves in various ways: high frequency and poorly targeted ...


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