search marketing - Google News

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11/16/2012 01:11 PM

Fifty-One Per Cent of Search Marketers Concerned with Algorithm Changes - Equities.com

Fifty-One Per Cent of Search Marketers Concerned with Algorithm Changes Equities.com The nature of search marketing is evolving to include platforms other than search engines. Businesses that have an integrated approach will fare best in their online marketing efforts. A recent study from Forrester found that fifty-one per cent of ... and more »

11/16/2012 02:30 PM

General Motors Names Search Optics a Turnkey Dealer Marketing Partner - Sacramento Bee

General Motors Names Search Optics a Turnkey Dealer Marketing Partner Sacramento Bee DETROIT, Nov. 16, 2012 -- /PRNewswire/ -- General Motors has named Search Optics, one of the nation's leading automotive digital marketing solutions providers, a turnkey marketing partner for digital marketing initiatives within its dealer base nationwide. and more »

11/16/2012 11:55 AM

Search Engine Marketing Growth Attributed to Mobile Web and Digital Marketing - KoMarketing Associates

KoMarketing Associates Search Engine Marketing Growth Attributed to Mobile Web and Digital Marketing KoMarketing Associates According to an eConsultancy report, search engine marketing (SEM) in North America is expected to be worth $23 billion by the end of 2012; projections show an additional $4 billion in growth throughout 2013, which brings the industry to an estimated ...

11/15/2012 03:08 PM

VirKet Partners with Kenshoo to Improve Returns on Search Marketing Campaigns - Sacramento Bee

VirKet Partners with Kenshoo to Improve Returns on Search Marketing Campaigns Sacramento Bee Kenshoo (http://www.Kenshoo.com), a global leader in digital marketing software, today announced that VirKet (http://www.VirKet.com), one of the largest digital marketing firms in Mexico, has chosen Kenshoo Enterprise and Kenshoo Local to maximize paid ... and more »

11/16/2012 08:38 AM

Google's Fight to Kill Search by 2020 - AdAge.com

Google's Fight to Kill Search by 2020 AdAge.com That also means Google is exploring other business models that may diminish its cash cow of search engine marketing. The bet that Google is making is that consumer behavior will shift so Google needs to stay relevant and profitable however those shifts ...

11/16/2012 12:18 PM

Mobile Paid Search: Keys to Optimization - Search Engine Journal

Mobile Paid Search: Keys to Optimization Search Engine Journal In our last SEJ article, we talked about four specific ways mobile search is different than 'regular' search. This article will focus on a few best practices specifically for mobile paid search. If you are a PPC manager or marketing director, then you ...

11/16/2012 05:14 AM

Mobile App Marketing Guidelines - Search Engine Watch

Mobile App Marketing Guidelines Search Engine Watch Acquiring downloads and installs of a mobile app isn't easy. With millions of apps available on iTunes and through Google Play, getting your application to stick out above the rest is quite difficult. You can sit back and hope you get lots of great ...

11/16/2012 03:07 PM

Three Steps to an Online Marketing Makeover - Entrepreneur (blog)

Entrepreneur (blog) Three Steps to an Online Marketing Makeover Entrepreneur (blog) In a webinar hosted by Entrepreneur.com's Laura Lorber, Jantsch described the seven stages of an online marketing strategy: content, search engine optimization, e-mail marketing, social media, online advertising, mobile and analytics. Here are three of ... and more »

11/16/2012 09:36 AM

NetApp's Parrish Promoted To CMO, Search Is On For New Channel Chief - CRN

CRN NetApp's Parrish Promoted To CMO, Search Is On For New Channel Chief CRN NetApp's channel chief has been promoted to chief marketing officer. Julie Parrish, who until this week was senior vice president of global partner sales, was appointed chief marketing officer after a search that involved both internal and external ... and more »

11/14/2012 11:16 PM

Marketing Talk: AM Navigator's Geno Prussakov - Search Engine Journal

Search Engine Journal Marketing Talk: AM Navigator's Geno Prussakov Search Engine Journal In Geno Prussakov's most recent book, “Affiliate Program Management: An Hour a Day”, the author speaks authoritatively on affiliate marketing management, from planning to optimizing results. Prussakov was kind enough to enter the following discussion ...