search marketing - Google News

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11/09/2012 02:12 PM

HP Wants Omnicom To Use Its Marketing Platform To Support Clients - MediaPost Communications

MediaPost Communications HP Wants Omnicom To Use Its Marketing Platform To Support Clients MediaPost Communications Omnicom's search group began using Autonomy's Optimost Campaign platform earlier this month to manage parent company Hewlett-Packard's search engine marketing efforts, Andrew Joiner, GM for Emerging Technology and Marketing at Autonomy, told ...

11/08/2012 11:17 AM

Search Engine Journal Getting Its Social on in Vegas - Search Engine Journal

Search Engine Journal Getting Its Social on in Vegas Search Engine Journal Search Engine Journal Getting Its Social on in Vegas. Posted on November 8, 2012 by Michelle Stinson Ross | 3 comments. That's right! SEJ will be well represented at Search Marketing Expo's Social Media Marketing conference in Las Vegas in December. Leaving Las Vegas… with Expert Marketing Tactics! Last Chance to Save $300 ...Search Engine Land all 3 news articles »

11/09/2012 03:20 AM

It Doesn't Matter What You Call Your Online Strategy! - Search Engine Watch

Business 2 Community It Doesn't Matter What You Call Your Online Strategy! Search Engine Watch However, the SEO role obviously involves a lot more than just optimization, link reputation clearly plays a large role in 2012, which is very difficult to do without content/social/PR. Search Marketing: Yes, you're marketing yourself to generate more ... Top 5 Tips for Local Business MarketingBusiness 2 Community INTEGRATED MARKETING COMMUNICATION SOLUTION FOR TRAVEL AND ...Tourism Review The Future of SEO and Content Marketing: Author AuthorityCMSWire Practical Ecommerce -Virtual-Strategy Magazine (press release) -Search Engine Land all 19 news articles »

11/06/2012 07:56 AM

Forrester Wave Q4 2012: Search Marketing Undergoes Fundamental Changes - CMSWire

Forrester Wave Q4 2012: Search Marketing Undergoes Fundamental Changes CMSWire ... Wave Q4 2012: Search Marketing Undergoes Fundamental Changes. By Dan Berthiaume (@DanBerthiaume1) Nov 6, 2012. The very nature of search marketing is undergoing some dramatic changes, according to the latest Q4 2012 Forrester Wave report. and more »

11/09/2012 12:24 AM

Clicks and conversions and how search is evolving in 2013 - Eye For Travel

Clicks and conversions and how search is evolving in 2013 Eye For Travel INTERVIEW: It costs more to acquire a customer than keep them. Getting search right for various platforms is central to this but it also means ensuring the customers needs are met at all stages of the buying process. Search as an avenue to target ...

11/07/2012 05:15 AM

Google Display Network Campaigns: Most Common Mistakes Search Marketers ... - Search Engine Watch

Google Display Network Campaigns: Most Common Mistakes Search Marketers ... Search Engine Watch The GDN-via-search-duplication creates a poor marketing practice of keyword pigenholing. When you recreate a search campaign into the GDN, you're only using one form of targeting: keyword targeting. But in the GDN, there are seven ways of targeting: ...

11/09/2012 12:16 PM

Don't Be an Internet Straggler, says Cyberset - Sacramento Bee

Don't Be an Internet Straggler, says Cyberset Sacramento Bee An all-in-one search engine marketing, and web design company, Cyberset's efforts are geared toward maximizing the potential of web sites for businesses large and small. Businesses like yours can't afford to let their aged sites create the wrong ... and more »

11/09/2012 05:02 PM

The Definitive Guide To Content Marketing - Business 2 Community

Business 2 Community The Definitive Guide To Content Marketing Business 2 Community What is new, and what successful on line marketers need to pay attention to, is that content marketing is increasingly becoming one of the only strategies to produce consistently good results in the face of widespread search engine algorithm changes ... and more »

11/09/2012 01:02 PM

How Regis McKenna Defined Real-Time Marketing - MediaPost Communications

How Regis McKenna Defined Real-Time Marketing MediaPost Communications As it relates to online marketing, it includes the convergence of search, social, and real-time content production and distribution, with an expanded definition of publishing that makes social conversation and interaction as important as actual writing ...

11/06/2012 06:30 AM

UK Marketing Agency Sector Sees Increase in Confidence Says Marketing ... - Sacramento Bee

UK Marketing Agency Sector Sees Increase in Confidence Says Marketing ... Sacramento Bee 5, 2012 -- /PRNewswire/ -- FindGood, the London-based Marketing Agency Search and Selection company, has conducted a survey of over 4,300 marketers -- the largest ever of its kind. "The purpose of the survey was to predict marketing spend trends for ... and more »