digital marketing - Google News

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12/10/2012 07:49 AM

Make Your List and Check it Twice: 5 Steps to Executing a Successful Digital ... - iMedia Connection (blog)

Make Your List and Check it Twice: 5 Steps to Executing a Successful Digital ... iMedia Connection (blog) From email and social media to SMS and mobile apps, today's digital marketers have a wealth of channels and data sources at their fingertips, ripe for creating and executing that engage customers and prospects. However, as we look ahead to 2013, ...

12/09/2012 07:33 PM

Digital marketing takes centre stage - Daily News & Analysis

Digital marketing takes centre stage Daily News & Analysis Call it the powerful word of mouth squared, if you will, but person-to-person talk in the digital medium is slowly emerging from the shadows to be the primary tool to reach out to customers for many corporates. They call it digital marketing. And ...

12/10/2012 05:24 AM

4th Quarter Outlook for Digital-Marketing Privacy Regulation - Business 2 Community

4th Quarter Outlook for Digital-Marketing Privacy Regulation Business 2 Community This is the second post in a series developed in collaboration with Jay Cline, President, MPC: The Global Privacy Experts. Browser makers and regulators are lining up against the online-ad industry over default settings for browser cookies. The outcome ...

12/08/2012 08:54 PM

BlueCross Hires New Director Of Digital Marketing - 12/08/2012 - Chattanoogan ... - The Chattanoogan

BlueCross Hires New Director Of Digital Marketing - 12/08/2012 - Chattanoogan ... The Chattanoogan BlueCross BlueShield of Tennessee has hired Vanessa Daffron as director of digital marketing. Ms. Daffron will be responsible for directing all digital marketing and strategies for BlueCross, including the member web portal, bcbst.com, and content ...

12/06/2012 03:05 PM

Creative Digital Marketing Agency, 6S Marketing, Dons Mascot Heads for ... - San Francisco Chronicle

Creative Digital Marketing Agency, 6S Marketing, Dons Mascot Heads for ... San Francisco Chronicle 6S Marketing, a digital marketing agency, wanted to create a fun and dynamic tour of their office that truly emphasized its vibrant office culture. They hired a Google Street View Certified photographer and put on fuzzy animal mascot heads to dress up ... and more »

12/06/2012 06:43 AM

The salt of digital marketing - Hindu Business Line

Hindu Business Line The salt of digital marketing Hindu Business Line The digital marketing market size in India is estimated to touch close to Rs 2,000 crore by 2013 from Rs 1,400 crore in 2011, according to industry watchers. Areas like online retail, ticketing and branding of FMCG products are moving online, and the ... and more »

12/08/2012 12:34 AM

Stretching the digital dollars across the globe - Direct Marketing News - Direct Marketing News

Stretching the digital dollars across the globe - Direct Marketing News Direct Marketing News Bulking up a digital empire can be extremely profitable for an organization, but only if it has the means and support to do so. To pinch every last penny out of their companies' budgets, marketers have to deliver results and show the benefits digital ...

12/09/2012 10:20 AM

British Airways boosts digital marketing with Windows 8 app - The Standard Digital News

The Drum British Airways boosts digital marketing with Windows 8 app The Standard Digital News Richard Bowden, British Airways' digital marketing innovation manager, said, “Our relationship with Microsoft continues to excite, because of our shared desire to innovate and use technology to explore new ways to improve the customer experience. Microsoft begins biggest UK interactive OOH campaign using Windows Phone 8The Drum Digital signage campaigns: User-generated content stars in Microsoft's big UK ...Screenmediamag.com Microsoft launches 'biggest ever' interactive digital outdoor campaign for ...CampaignLive all 104 news articles »

11/20/2012 02:48 AM

Asia lags in digital marketing - ZDNet

ZDNet Asia lags in digital marketing ZDNet Summary: Companies in the region understand the importance of digital marketing, but many do not have a comprehensive roadmap or use data correctly to better engage with customers online. Ellyne Phneah. By Ellyne Phneah | November 20, 2012 -- 09:43 ... Digital Marketing Not the First Priority for Asia-Pacific MarketersKoMarketing Associates Digital ad spend will double over next few years, Adobe report findsThe Australian Australia outstrips APAC for digital marketing spend, activityMarketing magazine Australia Techgoondu -CommsDay -B&T Marketing & Media all 24 news articles »

12/07/2012 03:29 AM

10 interesting digital marketing stats we've seen this week - Econsultancy (blog)

10 interesting digital marketing stats we've seen this week Econsultancy (blog) Stats include Cyber Monday conversion rates, basket abandonment, eBay's 'Super Sunday' mobile traffic, online security concerns and Stylistpick's increase in conversions. For more digital marketing stats, check out our Internet Statistics Compendium.