mobile marketing - Google News

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12/09/2012 03:24 PM

8-Track Tapes, Hula Hoops and QR Codes in Mobile Marketing - Business 2 Community

Business 2 Community 8-Track Tapes, Hula Hoops and QR Codes in Mobile Marketing Business 2 Community Over the past few years, there have been many naysayers regarding the use of QR codes in marketing to drive mobile engagement â€Â" I was one of them. I, like many, was initially excited by the novelty of using the camera on my smartphone as a scanner.

12/09/2012 07:37 PM

Mobile will take 50% of budget in 2017, but held back by skills gap: study - Marketing magazine Australia

Marketing magazine Australia Mobile will take 50% of budget in 2017, but held back by skills gap: study Marketing magazine Australia Only 4% of the 320 marketers involved in Experian's mobile marketing study are regularly implementing mobile marketing activities, despite a widespread belief it will be one of the most important ways to communicate with customers in the future. Head ... Local marketers not leveraging mobileAdNews all 2 news articles »

12/06/2012 02:57 PM

Forrester on mobile marketing: who you do â€Â" and do not â€Â" want to target - VentureBeat

VentureBeat Forrester on mobile marketing: who you do â€Â" and do not â€Â" want to target VentureBeat Forrester released a new report today on mobile marketing. As it turns out, there's only one group of mobile customers that marketers want to target. Big shocker: It's not the 7 percent of American adults who still refuse to use a mobile phone. Most ...

12/08/2012 06:06 AM

Mobile marketing award won by IMImobile and British Gas - QR Code Press

QR Code Press Mobile marketing award won by IMImobile and British Gas QR Code Press It has just been announced that IMImobile, one of the leading providers of specialized smartphone and tablet data platforms and services to enterprises and telecom operators worldwide, is the recipient of one of the top Effective Mobile Marketing Awards.

12/07/2012 02:39 PM

Open Table co-founder introduces mobile marketing app - ZDNet

Open Table co-founder introduces mobile marketing app ZDNet The co-founder of OpenTable, Glenn Allen, and Zynga mobile games designer Alan Wells have collaborated to create a new mobile application targeted at small businesses that want an integrated interface for sending marketing and social media messages.

12/06/2012 02:08 PM

Mobile Marketing is Now a Mainstream Marketing Channel - Business 2 Community

Mobile Marketing is Now a Mainstream Marketing Channel Business 2 Community I think it's safe to say that mobile is now a mainstream marketing channel. We've known it to be so for some time. However, 2012 has seen massive growth is mobile usage, specifically with regards to smartphones. According to Snaphop.com “in 2012, the U ...

11/27/2012 07:55 AM

What Mobile Marketers Can Learn From The Papa John's Lawsuit - Forbes

Marketing Land What Mobile Marketers Can Learn From The Papa John's Lawsuit Forbes Mobile marketing has become quite ubiquitous I would say as it seems not a day goes by where we are not reading about something relating to mobile marketing. For example last week's announcement by Orbitz highlighting the fact that smartphones now ... Community spirit over the mobileFinancial Express 4 Tips For Capitalizing On Untapped Mobile ConversionsMarketing Land It's the year of mobile… againMarketing magazine Australia (blog) Chief Marketer all 5 news articles »

12/05/2012 10:34 AM

Verizon seeks customers to spam with mobile marketing forever - Ars Technica

U.S. News & World Report Verizon seeks customers to spam with mobile marketing forever Ars Technica Verizon is starting to contact customers this week about allowing the telecom to sell their dataâ€Â"including location, browsing information, and mobile app usageâ€Â"to third-party marketers in exchange for… coupons. The company promises one coupon up ... Verizon Selects uses subscribers' location, usage data for opt-in ad programFiercemobilecontent Verizon asks customers to opt in to personalized marketing programTechRadar UK AT&T, Verizon offer daily deals with a phone-tracking twistGigaOM all 340 news articles »

11/28/2012 06:05 AM

Mobile Marketing: How To Generate Loyalty On The Go - Forbes

Mobile Marketing: How To Generate Loyalty On The Go Forbes It's important for marketers to think about what that actually means for them. According to a recent Pew Internet report, 46% of American adults own a smartphone. We're deep in a world of mobile dominance, and an effective strategy to capitalize on ... and more »

12/06/2012 02:20 AM

10 Relationship-First Mobile Marketing Best Practices - ClickZ

10 Relationship-First Mobile Marketing Best Practices ClickZ There is little doubt that mobile marketing has become the dream channel for marketers. Not only is it ubiquitous - there are five times as many mobile phones in the world today as PCs - but its real-time nature and commercial power have elevated its ...