mobile marketing - Google News

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12/06/2012 02:57 PM

Forrester on mobile marketing: who you do â€Â" and do not â€Â" want to target - VentureBeat

VentureBeat Forrester on mobile marketing: who you do â€Â" and do not â€Â" want to target VentureBeat Forrester released a new report today on mobile marketing. As it turns out, there's only one group of mobile customers that marketers want to target. Big shocker: it's not the 7 percent of American adults who still refuse to use a mobile phone. Most ...

12/07/2012 12:12 AM

Advertisers Need to Invest More in Mobile Marketing - AllAfrica.com

Advertisers Need to Invest More in Mobile Marketing AllAfrica.com The Mobile Marketing Association has just released new research indicating that an optimised media schedule in future will accomodate some investment in mobile of upto seven per cent. This figure will vary according to the product category and message ...

12/07/2012 11:41 AM

Mobile Marketing Survey Results - Jewocity.com Blog (blog)

Mobile Marketing Survey Results Jewocity.com Blog (blog) A recent mobile marketing survey of 1,000 American adult consumers by Sybase 365 and the Mobile Marketing Association (MMA) showed unsurprisingly that mobile devices are more important than ever before when it comes to purchases. Owning a NY PR ...

12/06/2012 02:08 PM

Mobile Marketing is Now a Mainstream Marketing Channel - Business 2 Community

Mobile Marketing is Now a Mainstream Marketing Channel Business 2 Community I think it's safe to say that mobile is now a mainstream marketing channel. We've known it to be so for some time. However, 2012 has seen massive growth is mobile usage, specifically with regards to smartphones. According to Snaphop.com “in 2012, the U ...

12/07/2012 01:13 AM

Fine-tuning your mobile marketing communications for maximum impact - Bizcommunity.com

Fine-tuning your mobile marketing communications for maximum impact Bizcommunity.com It's a no-brainer that SMS is the most effective way to reach most people in South Africa. Around 80% of us own or have access to a cellphone, and while only 15% of these are all-singing-all-dancing smartphones, every single one of them can send and ... and more »

12/06/2012 02:20 AM

10 Relationship-First Mobile Marketing Best Practices - ClickZ

10 Relationship-First Mobile Marketing Best Practices ClickZ There is little doubt that mobile marketing has become the dream channel for marketers. Not only is it ubiquitous - there are five times as many mobile phones in the world today as PCs - but its real-time nature and commercial power have elevated its ...

12/07/2012 02:30 AM

Mobile marketing tips in a heads-down culture - Crain's Cleveland Business (blog)

Mobile marketing tips in a heads-down culture Crain's Cleveland Business (blog) We use the term “heads-down culture” to describe our society and how our media and data consumption has increased so much that our heads are constantly looking down at our mobile devices. Here are our best tips for marketers and brands to take ...

12/05/2012 10:34 AM

Verizon seeks customers to spam with mobile marketing forever - Ars Technica

MiamiHerald.com Verizon seeks customers to spam with mobile marketing forever Ars Technica Verizon is starting to contact customers this week about allowing the telecom to sell their dataâ€Â"including location, browsing information, and mobile app usageâ€Â"to third-party marketers in exchange for… coupons. The company promises one coupon up ... Verizon Selects uses subscribers' location, usage data for opt-in ad programFiercemobilecontent Verizon asks customers to opt in to personalized marketing programTechRadar UK AT&T, Verizon offer daily deals with a phone-tracking twistGigaOM all 333 news articles »

12/06/2012 08:21 AM

Revisiting Mobile Predictions - iMedia Connection (blog)

Revisiting Mobile Predictions iMedia Connection (blog) “We're going to see the beginnings of an evolution in what we call location-based services, and a convergence of several different trends that will radically redefine what we call mobile marketing and what we call retailing for the decade ahead,” he ...

12/06/2012 03:37 AM

NFC Whitepaper for Marketers - One of the Most Talked About Aspects of Mobile ... - Equities.com

NFC Whitepaper for Marketers - One of the Most Talked About Aspects of Mobile ... Equities.com The whitepaper, a first of its kind in Canada, provides in-depth research, analysis, and case studies on one of the most talked about aspects of mobile marketing: Near Field Communications (NFC). The document is a collaborative project between Gauge ... NFC: A future beyond paymentsNFCNews all 3 news articles »