search marketing - Google News

Google News

12/19/2012 09:12 AM

Search marketing focus: What is the single biggest development in search ... - The Drum

Search Engine Land Search marketing focus: What is the single biggest development in search ... The Drum As part of a series looking at search marketing trends, The Drum catches up with agencies operating in the space to establish their views on what's happening across SEO and PPC. Search marketing focus: What is the single biggest development in search ... Is Agile Marketing the Future of Search in 2013?Search Engine Watch 2012 Scorecard: Big Wins & Fails For Global Search MarketingSearch Engine Land Sweet Spot Marketing Invited to Google Engage All-Stars Summit at Google HQVirtual-Strategy Magazine (press release) Econsultancy (blog) -Business 2 Community -Promotion World (press release) all 45 news articles »

12/19/2012 02:39 AM

Search marketing: What can you learn from SEO and how can it be applied to ... - The Drum

Search marketing: What can you learn from SEO and how can it be applied to ... The Drum As part of a series looking at search marketing trends, The Drum catches up with agencies operating in the space to establish their views on what's happening across SEO and PPC. Search marketing: What can you learn from SEO and how can it be applied to ...

12/19/2012 10:25 AM

Search Marketers Struggling to Align Strengths of Search with Goals - KoMarketing Associates

KoMarketing Associates Search Marketers Struggling to Align Strengths of Search with Goals KoMarketing Associates Search engine marketers continue to execute programs but are oftentimes failing to execute search strategies targeted toward what they believe are “effective” aspects of search. This is according to a ResolutionMedia survey that polled 105 U.S. online ...

12/19/2012 05:27 AM

Device segmentation key to paid search advertising success - BizReport

Device segmentation key to paid search advertising success BizReport "Device segmentation should be a key search marketing strategy for UK retailers to adopt this Christmas shopping season," said Chris Ward, Managing Director for EMEA at Kenshoo. "The savviest retailers are breaking out their keywords, ads and landing ...

12/13/2012 11:38 AM

3 Top Line Search Marketing Resolutions For 2013 - Search Engine Land

Search Engine Land 3 Top Line Search Marketing Resolutions For 2013 Search Engine Land The beauty of working in the digital marketing industry is that it is difficult to get bored. There is a new advertising option available every week, it seems, a new Google algorithm update, a new targeting option, and a new rocket ship social media ...

12/18/2012 12:11 PM

Marin Software Announces PPC Benchmark Assessment for Search Marketers - ADOTAS

Marin Software Announces PPC Benchmark Assessment for Search Marketers ADOTAS SAN FRANCISCO (December 18, 2012) â€Â" Marin Software, provider of a leading digital ad management platform for advertisers and agencies, today launched a complimentary PPC Benchmark Assessment for search marketers. Comparing marketer's PPC ...

12/17/2012 06:04 AM

SEJ Talks with Marketing Dynamo Bryan Eisenberg - Search Engine Journal

Search Engine Journal SEJ Talks with Marketing Dynamo Bryan Eisenberg Search Engine Journal Recently, I had the distinct pleasure of talking with one of the web's most influential marketing experts, Bryan Eisenberg. The interview you see below is the end result of these discussions. Eisenberg, co-author of the best selling books ”Call to ...

12/17/2012 05:18 PM

Super Early Bird Rates Set to Expire for Search Marketing Expo - SMX West: San ... - Seattle Post Intelligencer

Super Early Bird Rates Set to Expire for Search Marketing Expo - SMX West: San ... Seattle Post Intelligencer The lowest rates offered for search marketing conference SMX West are only available until this Friday, December 21. Conference programmed by search marketing authorities Danny Sullivan and Chris Sherman, the editorial team behind leading industry ... and more »

12/19/2012 07:35 AM

The Most Common Misconception Of 2012: Display Looks Like Search - Search Engine Land

Search Engine Land The Most Common Misconception Of 2012: Display Looks Like Search Search Engine Land Simply put, display is not search and shouldn't be measured by the same click-based yardstick. Search marketing is a complex topic, and has developed into a rigorous discipline. Keyword search marketing is very similar to the yellow pages ads. In the ...

12/12/2012 09:52 AM

Doin' That SKAG? A Search Marketing Tip For The New Year - MediaPost Communications

Doin' That SKAG? A Search Marketing Tip For The New Year MediaPost Communications Properly categorized keywords can fuel strategy. As we approach 2013, give your campaign structure an internal audit for ad delivery, reporting and ROI -- a bit of marketing mise en place. In the new year, resolve to reorganize, starting by isolating ...