Friday, 18 January 2013

search marketing - Google News

Google News


01/16/2013 01:27 PM
6 Predictions for 2013: Search Marketing & Big Data Analytics - Search Engine Watch

6 Predictions for 2013: Search Marketing & Big Data Analytics
Search Engine Watch
Without a doubt, 2013 will be even more challenging for search marketers to break through the noise and engage with their audience. The amount of information and the fragmentation of online consumer channels will continue to grow exponentially and ...

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01/18/2013 12:45 AM
Facebook Searches for the Value of Social Data - Direct Marketing News

Marketing Week

Facebook Searches for the Value of Social Data
Direct Marketing News
From a marketing perspective, Jason Hartley, associate media director of digital agency 360i, says Graph Search gives brands a window into what consumers like, and which of their friends like the same thing, that helps identify target audiences.
Facebook's Graph Search could be Google's gainMarketing Week
Bing improves Facebook integrationVertical Leap News (press release)
Facebook Graph Search - What It Means for Digital MarketersCMSWire
Business 2 Community -Inside Facebook -Economic Times
all 207 news articles »

01/16/2013 06:16 PM
SmartSearch Marketing Adopts Google's DoubleClick Search To Further Boost ... - San Francisco Chronicle (press release)

San Francisco Chronicle (press release)

SmartSearch Marketing Adopts Google's DoubleClick Search To Further Boost ...
San Francisco Chronicle (press release)
SmartSearch Marketing, a full-service search engine marketing agency, and a Google Adwords Certified Partner, announced today it has adopted Google's DoubleClick Search to further improve its clients' return on investment (ROI) in paid search.

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01/18/2013 06:03 AM
Monster Offers™ Inks Deal with Search Engine Marketing Agency Hozio - PR Newswire (press release)

Monster Offers™ Inks Deal with Search Engine Marketing Agency Hozio
PR Newswire (press release)
Under the parties' agreement, Monster Offers will extend local search engine optimization (LSEO) service offerings to its clients. Through this new arrangement, Monster Offers will be offering unique marketing to those businesses that have previously ...

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01/17/2013 02:59 PM
Google's CPC Drop Bottoms Out? â€Â" Paid Search Trends For January 2013 - Marketing Land

Marketing Land

Google's CPC Drop Bottoms Out? â€Â" Paid Search Trends For January 2013
Marketing Land
This is the first installment of a regular column following cost-per-click (CPC) trends in search marketing. We will focus primarily on the US market, but we'll also take a regular look at international markets, as well as providing additional insights ...


01/16/2013 08:06 AM
Facebook Graph Search Is Here. What Do Marketers Need to Know? - AdAge.com

Entrepreneur (blog)

Facebook Graph Search Is Here. What Do Marketers Need to Know?
AdAge.com
When Facebook announces something, people listen. And when the words "Facebook" and "search" are mentioned in one event, people really listen. And when marketers learn the possibilities presented by this new search product, called "Graph Search," ...
Facebook's Graph Search Holds Promise for Social MarketingEntrepreneur (blog)
Live Blog: The Facebook Graph Search Press ConferenceMarketing Land
Facebook Graph Search: What's Involved and How Will It Affect SEO's and ...Marketing Pilgrim
Business 2 Community -Marketing Week -Warc
all 3,320 news articles »

01/17/2013 07:09 AM
“Who Sent Me Chocolates?” â€Â" Company Tries Sweet Twist To Tap Into Google ... - Search Engine Land

Search Engine Land

“Who Sent Me Chocolates?” â€Â" Company Tries Sweet Twist To Tap Into Google ...
Search Engine Land
Smart implementation of Direct Marketing is always Welcome especially in our Overcrowded world. Such tactics really enhance Brand experience once linked to eWorld which has an exponential effect via Search Engines & Social Media (Viral Marketing)…


01/17/2013 09:52 AM
New Technology Enables One-to-One Mobile Targeting - Search Engine Watch

New Technology Enables One-to-One Mobile Targeting
Search Engine Watch
SEMPO/ClickZ Search Marketer Salary Survey Simply participate in the SEMPO and ClickZ Search Marketer Salary Survey to assess the current state of compensation of search marketing professionals in relation to region, experience and responsibility.


01/15/2013 08:27 AM
In Search of Marketing Excellence: Ten Differences Between High-Performing ... - Forbes

Forbes

In Search of Marketing Excellence: Ten Differences Between High-Performing ...
Forbes
Marketing excellenceâ€Â"marketing leaders strive to attain it and marketing professors strive to dissect it. For the first time, The CMO Survey-August 2012 asked top marketers “How would you rate your company's marketing excellence?” on a 7-point scale ...


01/16/2013 07:29 AM
How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach ... - Search Engine Land

Search Engine Land

How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach ...
Search Engine Land
In search marketing, many advertisers' campaigns are constrained by limited inventory on their most effective keywords, as users typically spend less than 5% of their time on search engines. The addition of FBX alone provides three times the amount of ...
Simpli.fi platform added to Facebook networkVertical Leap News (press release)

all 2 news articles »

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