digital marketing - Google News

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02/07/2013 08:00 AM

DataXu, a Boston provider of digital marketing software, raises $27m - Boston.com

Digital Media Wire DataXu, a Boston provider of digital marketing software, raises $27m Boston.com DataXu, a Boston company that makes digital marketing software, said Thursday that it has closed a $27 million round of funding. The investment was led by Thomvest Ventures. All three current major investors â€Â" Atlas Venture, Flybridge Capital Partners ... Digital marketing firm DataXu raises $27 million in venture capitalReuters Thomvest Ventures Leads $27M Round for DataXuDigital Media Wire DataXU Receives US$ 27 Million to Expand Data Driven Marketing PlatformCMSWire Xconomy -Enterprise Apps Today -Boston Business Journal (blog) all 15 news articles »

02/07/2013 11:08 AM

Wichita State entrepreneurship series's first topic: digital marketing - Wichita Business Journal

Wichita State entrepreneurship series's first topic: digital marketing Wichita Business Journal Wichita State University is kicking off its spring series of seminars for entrepreneurs and small businesses next week with a discussion on ways to boost sales through digital marketing. The seminars are offered through the Center for Entrepreneurship.

02/07/2013 10:00 PM

Implement Marketing Automation to Drive Digital Marketing Success - Destination CRM

Implement Marketing Automation to Drive Digital Marketing Success Destination CRM In the years since it was introduced, marketing automation has advanced from a fringe technology championed by early adopters to a key tool for digital marketing success. In a world where ROI rules, marketing is poised to emerge as a proven revenue ... and more »

02/07/2013 08:44 PM

Does your digital marketing collateral pass the mobile test? - Bizcommunity.com

Does your digital marketing collateral pass the mobile test? Bizcommunity.com If you have anything to do with digital marketing, you'll know the powerful impact mobile devices have had on the media. So how much would it change your views if I told you that a few recent campaigns we've rolled out showed that 70% or more of all ...

02/07/2013 04:34 PM

Richfield Hospitality Selects Vizergy® As Digital Marketing Provider - Hotel News Resource

Richfield Hospitality Selects Vizergy® As Digital Marketing Provider Hotel News Resource Vizergy, a leading hotel Internet marketing company, today announced that it has been named the digital marketing provider for Richfield Hospitality, a prominent hotel management company with a track record of maximizing profitability and improving ... and more »

02/07/2013 11:39 AM

How to benchmark digital marketing efforts - Hotel News Now

How to benchmark digital marketing efforts Hotel News Now NEW YORKâ€Â"For hotel digital marketers, the ability to use real-time data for benchmarking purposes is critical. New trends in benchmarking are emerging today and new tools are available to track many different parts of the job. For example, marketers ... Adobe Named a Leader in Online Testing by Independent Research FirmFort Mills Times all 2 news articles »

02/06/2013 12:18 AM

Back-to-Basics Digital Marketing - ClickZ

Back-to-Basics Digital Marketing ClickZ In my upcoming columns I'll be discussing marketing and media trends and offering actionable tips and insights for readers to take advantage of them. Let's start this week by looking at the marketing techniques we saw during the Super Bowl. Watching ...

02/07/2013 02:11 AM

Why digital marketing has changed the face of Super Bowl TV - Fourth Source

Fourth Source Why digital marketing has changed the face of Super Bowl TV Fourth Source Digital marketing has made the Super Bowl even more famous than it ever was. Advertising has reached multiple platforms and millions of people all over the world and it's done this by being fast, engaging, funny and smart. It only takes a minute to ... The Super Bowl at a glance â€Â" socially speakingEconsultancy (blog) all 994 news articles »

02/05/2013 08:17 AM

Digital Marketing Budgets On the Rise With Content Marketing Leading the Way - Marketing Pilgrim

Marketing Pilgrim Digital Marketing Budgets On the Rise With Content Marketing Leading the Way Marketing Pilgrim Before we get started I have a quick questions which probably has a not so quick answer. Here it goes. Who thinks that content marketing is a good term to be throwing around in marketing circles? It sure gets a lot of play but it seems to be such a ... Marketing Budgets Rise, Determining Multichannel ROI, Metrics Remains A ...MediaPost Communications More than half of organisations plan to increase their marketing investment in ...Econsultancy (press release) (blog) Content marketing: A practice worth embracingBrafton all 6 news articles »

02/06/2013 10:38 AM

Kroenke Sports & Entertainment Chooses Phizzle as Digital Marketing Partner to ... - SYS-CON Media (press release)

Kroenke Sports & Entertainment Chooses Phizzle as Digital Marketing Partner to ... SYS-CON Media (press release) SAN FRANCISCO, CA -- (Marketwire) -- 02/06/13 -- Phizzle, a leading technology provider of advanced mobile marketing products and digital advertising solutions, today announced Kroenke Sports & Entertainment has selected Phizzle as vendor of choice to ... and more »