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02/14/2013 06:12 AM

Live @ SMX West: Big Data & Search Marketing - Search Engine Land

Search Engine Land Live @ SMX West: Big Data & Search Marketing Search Engine Land In the early days of search marketing, it was relatively easy to get by using a few simple tools, a spreadsheet, and just casually surfing the Web to see what your competitors were up to. Not so today, in this new era of “big data.” Most search ...

02/15/2013 01:34 AM

WordStream's Larry Kim is Speaking at the Search Marketing Expo West in San ... - San Francisco Chronicle

San Francisco Chronicle WordStream's Larry Kim is Speaking at the Search Marketing Expo West in San ... San Francisco Chronicle Larry Kim, Founder and CTO of the search marketing software company WordStream, will be participating in a live discussion at this years' Search Marketing Expo West (SMX West). The conference takes place in San Jose, California, from March 11-13, 2013.

02/12/2013 01:11 PM

Marin Logs State of Global Search Marketing - ClickZ

ClickZ Marin Logs State of Global Search Marketing ClickZ The State of Mobile Search around the Globe 2013, an annual report, analyzes more than $4 billion in paid search spend by brands and advertisers in 13 countries. Most of Marin's clients are large advertisers spending more than $100,000 per month on ... Tablets on track for higher conversion, click-through rates than PCs: ReportZDNet all 38 news articles »

02/17/2013 03:25 PM

Mobile search leapfrogs desktop with higher CTR and lower CPC - Marketing magazine Australia

Marketing magazine Australia Mobile search leapfrogs desktop with higher CTR and lower CPC Marketing magazine Australia Log In with. or or Register · Follow. Home · Blogs · News · Case Studies · Interviews · Jobs · Events · Marketing magazine » News » Mobile search leapfrogs desktop with higher CTR and lower CPC. Use our discount code NICHE to get $100 off your ticket!

02/08/2013 11:45 AM

Digital Disruption is Affecting Search Marketing: Are You Ready? - Search Engine Watch

Digital Disruption is Affecting Search Marketing: Are You Ready? Search Engine Watch disruption "Digital disruption is here," Shar VanBoskirk of Forrester Research announced during the day two keynote at Covario's INFLECTIONPoint 2013 conference. "Marketers must innovate to manage digital disruption." Of all the brilliant minds in ...

02/07/2013 05:24 AM

5 Reasons Why People Hate International Search Marketing - Search Engine Watch

5 Reasons Why People Hate International Search Marketing Search Engine Watch Personally, I love international search marketing and am very passionate about it. Don't even bring it up around me unless you're prepared to listen to me chat about it for the next 20 hours straight. When an English person asks a non-English person ...

02/14/2013 05:25 AM

Make Content Marketing Work: 3 Tips to Activate Your Top Influencers - Search Engine Watch

Make Content Marketing Work: 3 Tips to Activate Your Top Influencers Search Engine Watch In response to this disruption and the opportunities it creates for marketing through social media and search, content marketing is a hot topic among digital marketers these days. Content marketing involves creating unique content and driving discovery ... and more »

02/15/2013 10:29 AM

Shift To Local Internet Marketing Continues To Grow In 2013 - Search Engine People (blog)

Shift To Local Internet Marketing Continues To Grow In 2013 Search Engine People (blog) Based on a recent study of large businesses and national brands conducted by Balihoo (a local marketing firm), it has become apparent that businesses will continue to focus more of their marketing efforts in 2013 on local internet marketing. Over 90 ... and more »

02/11/2013 09:01 AM

5 steps to paid search marketing success - Boston.com (blog)

5 steps to paid search marketing success Boston.com (blog) Last year, Google rolled out approximately 500 search algorithm updates, designed to improve the quality of their search engine result pages, and in doing so, turned search engine optimization on its head. Countless businesses have gone bankrupt or now ...

02/12/2013 11:24 PM

Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps - Search Engine Watch

Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps Search Engine Watch As conference season approaches and content marketing receives more attention from marketers, combining content and conference strategies is of increasing importance to us all. My last article touched upon the importance of holistic content marketing ...