search marketing - Google News

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02/21/2013 09:53 AM

Search: The Boon Or Bane Of B2B Marketers? - MediaPost Communications

Search: The Boon Or Bane Of B2B Marketers? MediaPost Communications When the “long tail” of search was first introduced, many search marketers embraced it as a cost-effective way to manage campaigns. The assumption was that long-tail queries, being quite specific, would yield higher ROI than shorter, more generic queries.

02/20/2013 02:28 AM

“Search Marketing is very ROI focused and measurable” - Digital Market Asia

Digital Market Asia “Search Marketing is very ROI focused and measurable” Digital Market Asia Search Marketing may have been around longer than some other forms of digital marketing like social media, however, it is and always will be relevant and important for marketers. Search Marketing is non-intrusive, unlike many other forms of marketing ...

02/19/2013 11:17 PM

Creative Content Marketing: Winning Hearts, Minds & Wallets - Search Engine Watch

PR Web Creative Content Marketing: Winning Hearts, Minds & Wallets Search Engine Watch TopRank Online Marketing CEO Lee Odden presented his SES London session, Creative Content Marketing in the UK: Winning Hearts, Minds & Wallets, to a packed room yesterday. Over the course of an hour, he shared insights, case studies and processes ... What B2B SEO's Need To Know About Buyer PersonasSearch Engine Land 'Marketers are facing a content skills gap'Marketing Week Don't Just Check the Box on ContentClickZ BizReport all 16 news articles »

02/20/2013 12:45 AM

Facebook: A Growing Presence in Local Search - Direct Marketing News

The Point Facebook: A Growing Presence in Local Search Direct Marketing News He may not have a crystal ball, but Bill Connard, VP of local search solutions at Rio SEO, predicts that Facebook's Graph Search will give Google and Bing a run for their money when it comes to local search practices in 2013. “I expect Facebook will be ... Webinar: Learn How Graph Search Will Impact MarketingPR Web (press release) Facebook's Graph Search Ignites Race To Go LocalMediaPost Communications Understanding Facebook's Graph SearchBostInno (blog) Hospitality Net (press release) -Business 2 Community all 22 news articles »

02/20/2013 10:58 AM

40% of Americans Use Local Search Everyday, LocalSearchForDentists.com ... - PR Web (press release)

PR Web (press release) 40% of Americans Use Local Search Everyday, LocalSearchForDentists.com ... PR Web (press release) Local Internet Searches for dentists and dental practices did not exist just a few years ago the way you see it today. According to Graig Presti, CEO of LocalSearchForDentists.com, Local Internet Search Marketing is the most significant change in the ... and more »

02/14/2013 06:12 AM

Live @ SMX West: Big Data & Search Marketing - Search Engine Land

Search Engine Land Live @ SMX West: Big Data & Search Marketing Search Engine Land In the early days of search marketing, it was relatively easy to get by using a few simple tools, a spreadsheet, and just casually surfing the Web to see what your competitors were up to. Not so today, in this new era of “big data.” Most search ...

02/19/2013 01:27 AM

KeyRelevance Search Marketing Professionals to Speak at SMX West 2013 ... - PR Web (press release)

PR Web (press release) KeyRelevance Search Marketing Professionals to Speak at SMX West 2013 ... PR Web (press release) KeyRelevance, a Dallas based search marketing agency, today announced that their President, Christine Churchill, has been selected to speak at the Search Marketing Expo West (SMX West) Conference in San Jose, CA March 11-14, 2013. In her Day One ... and more »

02/21/2013 01:09 AM

Google Expert to Keynote International Search Summit at SMX West - PR Web (press release)

Google Expert to Keynote International Search Summit at SMX West PR Web (press release) The issues specific to international campaigns are rarely covered in-depth, so this is a unique opportunity to really focus on those and give delegates insight into how they can maximize their global search marketing efforts. “Maile has spent many ... Live @ SMX West: Inside Google's Game-Changing Knowledge GraphSearch Engine Land all 2 news articles »

02/21/2013 03:35 AM

Google authorship described as 'no-brainer' - Vertical Leap News (press release)

Google authorship described as 'no-brainer' Vertical Leap News (press release) The use of Google authorship as a search engine marketing tactic has been labelled a 'no-brainer' by one commentator. Contributing to business2community.com, Hari Luker shared a screen-shot of a search engine results page with three results on it; one ... and more »

02/15/2013 01:34 AM

WordStream's Larry Kim is Speaking at the Search Marketing Expo West in San ... - San Francisco Chronicle

San Francisco Chronicle WordStream's Larry Kim is Speaking at the Search Marketing Expo West in San ... San Francisco Chronicle Larry Kim, Founder and CTO of the search marketing software company WordStream, will be participating in a live discussion at this years' Search Marketing Expo West (SMX West). The conference takes place in San Jose, California, from March 11-13, 2013.