mobile marketing - Google News

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03/12/2013 10:26 AM

Mobile Marketing: Reaching The Untethered Consumer - Forbes

Mobile Marketing: Reaching The Untethered Consumer Forbes You just cringed, which is evidence of the challenge that marketers face. Mobility makes consumers both infinitely accessible and utterly vulnerable. In life and in mobile marketing, ill-timed, ill-targeted contact is a personal affront. Like the ...

03/13/2013 10:09 AM

The Dirty Truth of GPS-Generated Location - Mobile Marketing Watch

Mobile Marketing Watch The Dirty Truth of GPS-Generated Location Mobile Marketing Watch It's no secret that ad impressions with any location data will demand a premium over average CPMs for mobile ads. This premium is often two to five times over non-location-tagged impressions. Small wonder that some (not all) mobile ad exchange ...

03/13/2013 11:19 AM

Mobile Data Revenues Projected to Reach $90 Billion This Year - Mobile Marketing Watch

Mobile Marketing Watch Mobile Data Revenues Projected to Reach $90 Billion This Year Mobile Marketing Watch New research from Chetan Sharma Consulting shows that mobile data revenues are healthy and vibrant in the United States today. The US mobile data market grew 3% Q/Q and 15% Y/Y to cross $20B for the first time in Q412, the latest research shows. and more »

03/13/2013 09:55 AM

Glu Mobile Rolls Out Real-Money Gambling Offering - Mobile Marketing Watch

Mobile Marketing Watch Glu Mobile Rolls Out Real-Money Gambling Offering Mobile Marketing Watch Glu Mobile Rolls Out Real Money Gambling Offering 300x229 Glu Mobile Rolls Out Real Money Gambling On Wednesday, a new mobile slot game featuring intellectual property from Glu's popular Samurai vs. Zombies Defense was launched in the UK. and more »

03/13/2013 10:44 AM

Apple Improves Mobile Shopping Experience in Apple Store App - Mobile Marketing Watch

Mobile Marketing Watch Apple Improves Mobile Shopping Experience in Apple Store App Mobile Marketing Watch Apple, as it turns out, has finally corrected the often-lamented inability to choose different shipping options for different items in an order. Now, shoppers using the Apple Store app can select which shipping options they want for specific items. The ... Mobile commerce app from Dunkin' Donuts now includes Passbook paymentsQR Code Press all 67 news articles »

03/11/2013 11:35 PM

This awesome Coca-Cola campaign shows the vast potential of mobile marketing - The Next Web

The Next Web This awesome Coca-Cola campaign shows the vast potential of mobile marketing The Next Web Here's a great example of how mobile and creative thinking can come together to create an original and compelling marketing campaign. The video below â€Â" recently dug up by MIC Gadget â€Â" explains the Coca-Cola 'Chock Chok' campaign in Hong Kong ...

03/12/2013 07:10 PM

Forget Hashtags, Your Tweet May Need a Disclaimer - Mobile Marketing Watch

Mobile Marketing Watch Forget Hashtags, Your Tweet May Need a Disclaimer Mobile Marketing Watch The updated guidelines for online advertising represent the commission's attempt to catch up to more than a decade of fast-evolving new technology, from the advent of the mobile revolution to an explosion in social media like Facebook and Twitter. Tougher mobile and social ad rules pit FTC against marketersSlashGear FTC updates online marketing guidelines for mobileSydney Morning Herald FTC Updates Guidance for Mobile Ad DisclosuresAdweek HispanicBusiness.com -Social Barrel -AdAge.com all 35 news articles »

03/13/2013 06:48 AM

Lesson for Mobile Marketers: Persuade In-store Shoppers to Travel Farther - The Herald | HeraldOnline.com

Lesson for Mobile Marketers: Persuade In-store Shoppers to Travel Farther The Herald | HeraldOnline.com CHICAGO, March 13, 2013 â€Â" New study from NYU Stern, University of Pittsburgh, Drexel University, and University of Texas shows that mobile promotions, which encourage additional in-store travel, increase unplanned spending. CHICAGO, March 13, 2013 ... To Increase Spending, Make Customers Walk FartherBusinessNewsDaily all 2 news articles »

03/12/2013 05:39 AM

Sony earmarks Rs 300 crore budget for mobile marketing - Economic Times

Mobile & Apps Sony earmarks Rs 300 crore budget for mobile marketing Economic Times KOLKATA: Consumer electronics giant Sony India has earmarked a mobile marketing budget of Rs 300 crore for 2013 calendar year to create space for its Xperia brand of smartphones in the country. "We will hard sell our Xperia brand of smartphones in the ... Sony Xperia Z And Supermodels In The Shower: Marketing At Its FinestMobile & Apps Sony to invest Rs. 300 crore on Xperia Z marketingCIOL Sony Mobile calls UK advertising reviewCampaignLive all 170 news articles »

03/12/2013 06:03 PM

UK Online Gambling Giant to Plant Flag in US - Mobile Marketing Watch

Mobile Marketing Watch UK Online Gambling Giant to Plant Flag in US Mobile Marketing Watch Following the passage of the Unlawful Internet Gambling Enforcement Act of 2006, 888 Holdings disappeared from the United States. But now it's back. As the U.S. approaches with haste an anticipated new era of legalized online gambling, 888 Holdings is ... and more »