Sunday 24 March 2013

search marketing - Google News

Google News


03/20/2013 06:58 AM
What is the biggest challenge of search marketing in a multi-platform, multi ... - The Drum

What is the biggest challenge of search marketing in a multi-platform, multi ...
The Drum
The Drum catches up with a cross-section of those working in SEO and PPC to establish the key concerns for search marketing at the moment â€Â" from cross device tracking to responsive design. The first in The Drum's search marketing series, published ...


03/18/2013 03:20 AM
Don't Hire Yoda to Run Your Search Marketing - Search Engine Watch

Don't Hire Yoda to Run Your Search Marketing
Search Engine Watch
Prompting Yoda to famously pronounce, "No! Try not! Do. Or do not. There is no try." Great advice for a hot-headed young hero until your direct mentorship, but totally counter-productive when we first encounter our prospect on the hero's journey of search.


03/21/2013 03:17 PM
Search Engine Marketing Prepares For A Makeover - MediaPost Communications

MediaPost Communications

Search Engine Marketing Prepares For A Makeover
MediaPost Communications
Search engine marketing needs a makeover, and some industry experts believe alternative engines will play a major role in connecting with consumers outside of Bing, Google, and Yahoo search engines on smaller Web properties. Companies may build the ...


03/19/2013 08:39 PM
Suggestions for Successful Mobile Search Marketing from SooBest - PR Newswire (press release)

Suggestions for Successful Mobile Search Marketing from SooBest
PR Newswire (press release)
This data provides a strong basis as to why online B2C SooBest, which furnishes a wide range of products such as fashionable women's clothing, men's clothing, digital watches, charm jewelry and more, advises search marketers to consider a separate ...

and more »

03/22/2013 04:24 AM
How paid search strategy increased bottom-line profits for Papa John's ... - The Drum

How paid search strategy increased bottom-line profits for Papa John's ...
The Drum
As the brand's newly appointed paid search marketing agency, Net Media Planet challenged the industry convention of discounting. When people who are hungry and don't want to cook, search for pizza, they are highly likely to buy one. Knowing that hungry ...

and more »

03/18/2013 03:35 AM
BrightonSEO 2013 â€Â" The search marketing event returns this April - Fourth Source

BrightonSEO 2013 â€Â" The search marketing event returns this April
Fourth Source
Amongst the 26 speakers on the 12th includes ex-members of Google's Search Quality Team, Fili Wiese and Jonas Weber who will take part in a Q&A panel session; Channel 4's Technology Reporter, Geoff White; Sharon Flaherty, Head of Content and PR at ...


03/19/2013 02:01 PM
5 Ways to Get Links Through Content Marketing (navneet incomplete details) - Search Engine Journal

Search Engine Journal

5 Ways to Get Links Through Content Marketing (navneet incomplete details)
Search Engine Journal
Unless you have been hiding under a rock, you know that content marketing is an absolutely necessary addition to your online marketing strategy in 2013. If your primary goal is to boost your rankings, you're in luck because content marketing done ...

and more »

03/21/2013 10:08 AM
Vine: Another Great Social Media Marketing Tool - Search Engine People (blog)

Vine: Another Great Social Media Marketing Tool
Search Engine People (blog)
Instagram took over the world of apps by storm. If you have a Smart Phone that supports Instagram, you probably downloaded the app and uploaded photos of cats, cars and selfies (Is 'selfie' in the dictionary yet?) Brands and marketers immediately ...

and more »

03/20/2013 12:41 PM
Combining Paid Search and SEO Principles - Forbes

Forbes

Combining Paid Search and SEO Principles
Forbes
In this session [we] will be investigating ways to bridge the gap between both disciplines of search marketing. The aim of the game is to maximize the returns from paid search and organic channels.” Definitions: In-bound Marketing â€Â" noun. “Marketing ...

and more »

03/08/2013 07:15 AM
Search Marketing Integration Starts With Your Sales Team - Search Engine Watch

Search Marketing Integration Starts With Your Sales Team
Search Engine Watch
Marketing Sales SEO The sales world is changing. Buyers are no longer interested in speaking with “always be closing” aggressive “sales” reps, or even consultative approaches with never ending questions. Buyers are looking for individuals who ...
Content Marketing For SEO [Infographic]Business 2 Community

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