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03/08/2013 07:15 AM

Search Marketing Integration Starts With Your Sales Team - Search Engine Watch

Search Marketing Integration Starts With Your Sales Team Search Engine Watch Marketing Sales SEO The sales world is changing. Buyers are no longer interested in speaking with “always be closing” aggressive “sales” reps, or even consultative approaches with never ending questions. Buyers are looking for individuals who ...

03/08/2013 11:44 AM

On International Women's Day, Marketers Share Challenges & Reasons to ... - Search Engine Watch

On International Women's Day, Marketers Share Challenges & Reasons to ... Search Engine Watch Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch and at conferences such as the SES Conference & Expo. To celebrate International Women's Day, some of the smartest women ... and more »

03/08/2013 11:28 PM

Marketers wrestle with Facebook's Graph Search - PC Advisor

ABC News Marketers wrestle with Facebook's Graph Search PC Advisor "If the results aren't helpful because the only people coming up are the people getting the most Likes, it's not going to be helpful for anything," said Paul DeJarnatt, vice president and search director at Starcom USA, a marketing and branding agency. Live @ SMX West: Meet Facebook Graph SearchSearch Engine Land Facebook's Graph Search Forgets About PrivacyBusiness 2 Community How Facebook Graph Search will benefit businessesB&T Marketing & Media all 33 news articles »

03/08/2013 03:15 AM

5 Critical Components of Successful B2B SEO Content Marketing Execution - Search Engine Watch

5 Critical Components of Successful B2B SEO Content Marketing Execution Search Engine Watch Content marketing is a critical component of effective B2B marketing programs, and B2B search engine marketing in particular. According to data from the 2013 B2B Content Marketing Report, a coordinated effort between MarketingProfs and the Content ... Using Brand Positioning and Content Creation to Move Into New MarketsBusiness 2 Community all 3 news articles »

03/07/2013 06:09 AM

Medical Search Engine Marketing Agency to Join Orthopaedic Surgeons in ... - Marketwire (press release)

Medical Search Engine Marketing Agency to Join Orthopaedic Surgeons in ... Marketwire (press release) SAN DIEGO, CA--(Marketwire - Mar 7, 2013) - The 2013 Annual Meeting of the American Academy of Orthopaedic Surgeons (AAOS) will be held from March 19-23, in McCormick Place in Chicago, IL. Orthopedic website design and search marketing agency ... and more »

03/08/2013 07:46 AM

Google Strikes Back: Image Search Changes Affect Marketing Analytics - Business 2 Community

Google Strikes Back: Image Search Changes Affect Marketing Analytics Business 2 Community Google Strikes Back: Image Search Changes Affect Marketing Analytics image panda icon resized 600 Sometimes, Google algorithm updates and changes enter with a bang, as was the case with the Panda update of early 2011 that affected around 12% of ...

03/05/2013 09:53 AM

Search Marketing Shouldn't End At the Click - MediaPost Communications

Search Marketing Shouldn't End At the Click MediaPost Communications All the marketers in your organization should strive for the same thing: closing more sales and driving more revenue. As search marketers, we do our part contributing toward this goal, focusing a ton of money and brainpower to test and optimize our ...

03/05/2013 06:23 AM

Rakuten LinkShare Search Marketing Services Deliver Dramatic Results - PYMNTS.com

Rakuten LinkShare Search Marketing Services Deliver Dramatic Results PYMNTS.com Rakuten LinkShare's search marketing division reported record-breaking client results for the fourth quarter of 2012. Online advertisers working with Rakuten LinkShare's paid search marketing services outperformed the industry average for click-through ...

03/04/2013 09:00 AM

What's Next on the Search Marketing Frontier? - Associations Now

What's Next on the Search Marketing Frontier? Associations Now What's Next on the Search Marketing Frontier? By Anita Ferrer / Mar 4, 2013 (iStockphoto/Thinkstock). Mobile is changing the landscape for search analytics. How can your organization keep up with mobile search? Search's future depends on how consumers ...

03/04/2013 11:30 PM

Interflora Google Penalty, Advertorials & SEO Content Marketing - Search Engine Watch

Interflora Google Penalty, Advertorials & SEO Content Marketing Search Engine Watch What is known is that Interflora was missing even from branded search queries for 11 days. Google has also recently reiterated their policy on paid links, expanding their definition to include “entire advertorial pages with embedded links that pass ... and more »