digital marketing - Google News

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04/17/2013 12:09 PM

Why Citibank Eliminated Its Digital Marketing Department - Business Insider

Business Insider Why Citibank Eliminated Its Digital Marketing Department Business Insider In a crowded conference hall filled with digital ad marketers, Citibank North American head of consumer marketing Vanessa Colella explained why it made perfect sense that one of her first orders of business was, in fact, "eliminating the digital ...

04/17/2013 03:38 PM

Digital Marketing Students Dissect Data in Search of Sales - University of Texas at Dallas (press release)

University of Texas at Dallas (press release) Digital Marketing Students Dissect Data in Search of Sales University of Texas at Dallas (press release) One of the hottest trends in marketing requires talent for turning big data into big sales. Digital marketing analysts study shoppers' cyberfootprints to help businesses zero in on their most likely customers. “You can target people in a very refined ... Big Data Trends Briefing: Digital Cream London 2013Econsultancy (blog) Setting out a plan for using big dataMarketing Week all 4 news articles »

04/17/2013 02:29 PM

How to Measure Your Company's Digital Marketing Efforts - Business 2 Community

Business 2 Community How to Measure Your Company's Digital Marketing Efforts Business 2 Community How to Measure Your Company's Digital Marketing Efforts image bigstock Asian Businesswoman using a To 23271761 The thing about digital marketing strategies is that every company has one, even if you're not the one actively controlling it. Even if you ... and more »

04/17/2013 09:16 AM

Making digital and traditional marketing work together - Econsultancy (blog)

Making digital and traditional marketing work together Econsultancy (blog) Even though it is impossible to have a conversation today with a CMO or other marketing leader that doesn't address digital strategies and tactics, it is easy to forget that the term “digital marketing” did not even exist 10-15 years ago. In the rush ...

04/17/2013 10:00 PM

The Tourism Authority of Thailand (TAT) has launched a global digital ... - Pattaya Mail

The Tourism Authority of Thailand (TAT) has launched a global digital ... Pattaya Mail The Tourism Authority of Thailand (TAT) has launched a global digital marketing campaign to promote Voluntourism, which affords travelers the opportunity to have a life-changing adventure: A Two-weeks Volunteer Vacation in Thailand!! Called “THE LITTLE ...

04/17/2013 08:20 AM

Sokrati introduces digital marketing service for SMBs - VC Circle

Sokrati introduces digital marketing service for SMBs VC Circle sokrati-logo Digital marketing and analytics services provider Sokrati has introduced its paid digital marketing offering for small & medium businesses (SMBs). The service was in private beta since January this year and the company claims to have on ...

04/16/2013 05:57 AM

4 Principles of Marketing Strategy In The Digital Age - Forbes

4 Principles of Marketing Strategy In The Digital Age Forbes Life for marketers used to be simpler. We had just a few TV channels, some radio stations, a handful of top magazines and a newspaper or two in each market. Reaching consumers was easy, if you were able craft a compelling message, you could move ...

04/15/2013 09:50 AM

The Rise of the Digital CMO - blogs.hbr.org (blog)

The Rise of the Digital CMO blogs.hbr.org (blog) Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. How could this be?, you ask. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media ... and more »

04/17/2013 09:59 AM

Digital Marketing Manager - ashdowngroup.com

Digital Marketing Manager ashdowngroup.com The position is involved in all aspects of marketing and lead generation. Primarily the candidate will need to update the company website with a focus on content, updating the landing pages, user experience and SEO. The content will mainly come from ... Search Marketing/SEM Manager - Bizcommunity.comBizcommunity.com all 3 news articles »

04/14/2013 07:08 AM

"Valuable Content Marketing" Offers Digital Marketing Insights - Small Business Trends

Small Business Trends "Valuable Content Marketing" Offers Digital Marketing Insights Small Business Trends The data represented in Valuable Content Marketing supports many social media trends occurring in the UK. Jefferson and Tanton confirm industry sentiment: Many people are responding to the sharing aspects of digital marketing rather than to solely ...