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04/10/2013 07:05 PM

InfoTrends' Bryan Yeager to Share Expertise on the Latest Trends in Mobile ... - San Francisco Chronicle

InfoTrends' Bryan Yeager to Share Expertise on the Latest Trends in Mobile ... San Francisco Chronicle As an industry expert, Yeager will be discussing the topic, “Using Mobile Marketing to Drive Consumer Interaction and Engagement.” The mobile channel presents a tremendous opportunity for marketers and advertisers to reach consumers in new, interesting ... and more »

04/10/2013 01:41 PM

IAB Says UK Mobile Advertising Reaches Record Levels - Mobile Marketing Watch

Mobile Marketing Watch IAB Says UK Mobile Advertising Reaches Record Levels Mobile Marketing Watch “There is simply so much buzz around mobile,” explains Tim Elkington, director of research and strategy at the Internet Advertising Bureau. “Marketers are becoming more attune to the 'always on' nature of consumers who expect to engage with content ... IAB: UK Mobile Ad Spend Hits £526mMobileMarketing Magazine Mobile ad spend soars in 2012 as smartphone ownership jumpsIFA Magazine Digital ad spend soars above £5 billionVertical Leap News (press release) Media Week (registration) all 37 news articles »

04/10/2013 04:40 PM

Here's What's Happening in mHealth Today - Mobile Marketing Watch

Mobile Marketing Watch Here's What's Happening in mHealth Today Mobile Marketing Watch According to the findings of a series of new studies exploring the impact of electronic media on teen health interventions, mobile can profoundly influence the rate of positive health choices made by youngsters in possession of mobile devices. Swiss ...

04/10/2013 12:51 PM

Facebook Ramping Up Ad Targeting Resources - Mobile Marketing Watch

New York Times Facebook Ramping Up Ad Targeting Resources Mobile Marketing Watch Facebook Ramping Up Ad Targeting Resources1 300x137 Facebook Ramping Up Ad Targeting Resources Quickly becoming one of the biggest forces in targeted mobile and social advertising, Facebook is forging ahead with another major step in its ... Facebook Launches Partner Categories, 500+ Generic Profiles To Target Ads ...TechCrunch Acxiom and Facebook Improve Online Advertising Experience with Partner ...Business Wire (press release) all 40 news articles »

04/10/2013 09:40 AM

ReviMedia Teams with RingRevenue For New Lead Gen Solution - Mobile Marketing Watch

Mobile Marketing Watch ReviMedia Teams with RingRevenue For New Lead Gen Solution Mobile Marketing Watch “ReviMedia's always been at the forefront of mobile marketing,” says ReviMedia COO Bas Offers. “Click-to-call functionality offers many exciting possibilities for our lead buyers and affiliates. Lead buyers will be able to directly connect with ...

04/10/2013 11:20 AM

Infographic: Tracking The Evolution of the Mobile Phone - Mobile Marketing Watch

Mobile Marketing Watch Infographic: Tracking The Evolution of the Mobile Phone Mobile Marketing Watch Infographic Tracking The Evolution of the Mobile Phone 260x300 Infographic: Tracking The Evolution of the Last week, MMW chronicled what was, technically, the 40th birthday of the cellphone. Four decades ago, a man name Martin Cooper â€Â" a vice ...

04/10/2013 07:12 AM

Spring 2013 Mobile Payments Conference Kicks Off Today - Mobile Marketing Watch

MediaPost Communications Spring 2013 Mobile Payments Conference Kicks Off Today Mobile Marketing Watch The two-day conference is celebrated as a valuable opportunity for some 150 senior executives to gather and discuss the latest developments in the mobile marketing, mobile wallet and mobile payments ecosystem. This morning's festivities get underway ... POS 3.0: Mobile Proximity Payments Will Increase 11x In Six YearsMediaPost Communications all 12 news articles »

04/09/2013 03:55 PM

IDC: Social Networks Overtaking Mobile Ad Networks - Mobile Marketing Watch

Online Social Media IDC: Social Networks Overtaking Mobile Ad Networks Mobile Marketing Watch On Tuesday, IDC published an eye-opening new report highlighting that large mobile publishers like Facebook, Pandora, and Twitter are consistently gaining control over the display advertising market. The aforementioned names â€Â" along with other industry ... You are here: Home » News » US Mobile Ad Spend Hit $4.5bn in 2012Mobile Marketing Magazine GM Makes a Return to Facebook Advertising (Maybe)Business 2 Community General Motors testing mobile Facebook ad marketingOnline Social Media Los Angeles Times -USA TODAY -WRAL Tech Wire all 87 news articles »

04/10/2013 10:39 AM

Mojiva Finds Tablets Are Critical to Mobile Advertising Today - Mobile Marketing Watch

Mobile Marketing Watch Mojiva Finds Tablets Are Critical to Mobile Advertising Today Mobile Marketing Watch Mojiva Finds Tablets Are Critical to Mobile Advertising Today 300x150 Mojiva Finds Tablets Are Critical to Premium mobile ad network Mojiva has released a fascinating new consumer snapshot report on tablet use and tablet advertising. There were 70 ... and more »

04/10/2013 07:12 AM

Regions Bank Embraces Mobile Banking - Mobile Marketing Watch

Mobile Marketing Watch Regions Bank Embraces Mobile Banking Mobile Marketing Watch Regions Bank Embraces Mobile Banking 300x199 Regions Bank Embraces Mobile Banking Regions Bank has just confirmed plans to embrace mobile banking and a multitude of cutting edge mobile financial services in the coming weeks and months.